Strategy, Pharma Marketing, Engagement, Customer Experience, Innovation. SVP Strategic Planning @EversanaIntouch. Rutgers/Mets/Devils. Views are my own.
Jersey Shore
Joined December 2008
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My #MedicalMetaverse friends at EVERSANA INTOUCH boiled down the most likely use cases for Apple Vision Pro in healthcare and pharma - for patients, physicians, surgeons, and insurers. lnkd.in/etSwwVJz
When your brand is failing,
bring back the #character lnkd.in/e4pjtuhK
So, I come back to work after a week on Cape Cod, and find out that my agency won a Cannes Gold Lion award. Now THAT is #MondayMotivation. lnkd.in/eBU36J-p
Eversana Intouch = Top 5 Healthcare Agency lnkd.in/gMfvjEbW
This is an interesting turn in #DTx - Akili released an "OTC" version of its ADHD video game. Might be a faster way to revenue, and increased access to the millions of ADHDers who need help! lnkd.in/gBbYDf2n
Congrats Todd and DermTech team for disrupting the dermatology field and saving lives !! lnkd.in/gVz3ePYH
“In health care, patients today are dying not because of AI, but because of the *lack* of AI" - Thomas Fuchs, Mount Sinai lnkd.in/eNMwyh5n
A good use of AI - reducing paperwork for doctors
(Led by the usual suspects: Microsoft, Google, AWS) lnkd.in/e75xiNjU
Media need to credit @StevenACohen2 for his genius investment in the baseball-repelling chalk
Q: Why do we need to establish an identity for our brand?
A: lnkd.in/eqnSxPc4
Now this is interesting - Janssen's Invokana cut a deal with Cuban to become 1st branded drug available in his pharmacy. lnkd.in/eQHgs6v9
Pepsi goes mid-century with new logo design - I like it! Color strategy at the forefront to better compete with Coke Zero. lnkd.in/gKJhVVSb
Not sure about Musk's involvement, but AI *will* go into the scary zone if we're not deliberate about how it develops lnkd.in/g9SdZxPU
Jeff Greene's #DigitalMarketing Daily is out! paper.li/Jeff_Greene/1440549… @RaiseProjectEU #marketing #digital
Jeff Greene's #DigitalMarketing Daily is out! paper.li/Jeff_Greene/1440549… #marketing #digitalmarketing
Jeff Greene's #DigitalMarketing Daily is out! paper.li/Jeff_Greene/1440549… #marketing #digitalmarketing