MBA → consulting → prefab framing @ SimpleHomes→ manufacturing roof trusses. The obvious career path. Currently focused on building https://xitter.cf/t.co/fYAz9R98kC

Denver, CO
Joined November 2011
Hi I'm Jeff 👋. In 2019 I left McKinsey convinced I had a pretty good idea how to build a modern construction & manufacturing company. Since then, I founded Simple Homes, grew it real quick, acquired a 50-year-old truss manufacturer, and accumulated a fairly extensive (and frequently expensive) collection of business lessons along the way. Six years later, I'm much less certain about a lot of things - and probably (hopefully?) a better operator because of it. The ride has been nothing like I would have expected. Looking forward to share more
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Jeff Hopfenbeck retweeted
This post is making waves and everything that he said lines up with what I'm seeing and hearing from friends in the industry. I'm going to go over some salient points but mostly focus on the biggest issues facing multifamily: deferred maintenance and building science.
Dinner with an exec/friend at a large national property management company tonight. This person oversees ~150k apartments; access to an insane amount of data. Current multifamily market in most of the country is worse than S&L, .com bust, or the GFC. Worst they’ve seen. Class A mostly fine, decent rent growth. However: - credit scores at class A have gone down meaningfully over the past 3 years. - more people are paying rent via credit card. - average bank account balance noticeably lower than even 2 years ago - class A tenants stretched thin, living beyond their means. 20k comes in, 20k goes out every month. - starting to see these renters move down a tier Class B: - simply too many apartments, we built too much new stuff. Ripple effect is enormous. - fewer renters tomorrow than today. Same store foot traffic noticeably down year over year. Some markets down 40-50% - considering dropping rents below $700 a month on some 1beds in major southern markets. Class C: - looking at degrading NOI. Rents aren’t growing for a long time, but expenses keep creeping up - more renters are one missed paycheck away from disaster than they can remember seeing in decades - tenants aren’t paying rent because they simply don’t have it - wage growth has not kept up Lenders: - some major investment funds, household names, haven’t paid their mortgages in 2-3 years. Banks won’t foreclose because “X is a big client.” Mexican standoff. - a roof leak gets ignored, becomes water damage, then mold, then a down building. Buildings are rapidly deteriorating as some owners choose cash preservation over funding losses. - number of pre-foreclosure and REO deals is the highest as a % of total units they can recall. - data providers know it’s bad, but they’re paid to sell optimism to owners/lenders. So every forecast is “it will probably get a little better next year maybe” and that gets regurgitated at investment committees all over. I asked “how do you think this ends?” “Not sure. My gut says slowly then suddenly, and things will get really bad. Been doing this 40 years, you can feel it in the air. But, there’s a chance it’s just a decade of tolerable pain. I’m praying for that.”
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just left a dinner with a number of large multifamily devs/operators. Less data but same story
Dinner with an exec/friend at a large national property management company tonight. This person oversees ~150k apartments; access to an insane amount of data. Current multifamily market in most of the country is worse than S&L, .com bust, or the GFC. Worst they’ve seen. Class A mostly fine, decent rent growth. However: - credit scores at class A have gone down meaningfully over the past 3 years. - more people are paying rent via credit card. - average bank account balance noticeably lower than even 2 years ago - class A tenants stretched thin, living beyond their means. 20k comes in, 20k goes out every month. - starting to see these renters move down a tier Class B: - simply too many apartments, we built too much new stuff. Ripple effect is enormous. - fewer renters tomorrow than today. Same store foot traffic noticeably down year over year. Some markets down 40-50% - considering dropping rents below $700 a month on some 1beds in major southern markets. Class C: - looking at degrading NOI. Rents aren’t growing for a long time, but expenses keep creeping up - more renters are one missed paycheck away from disaster than they can remember seeing in decades - tenants aren’t paying rent because they simply don’t have it - wage growth has not kept up Lenders: - some major investment funds, household names, haven’t paid their mortgages in 2-3 years. Banks won’t foreclose because “X is a big client.” Mexican standoff. - a roof leak gets ignored, becomes water damage, then mold, then a down building. Buildings are rapidly deteriorating as some owners choose cash preservation over funding losses. - number of pre-foreclosure and REO deals is the highest as a % of total units they can recall. - data providers know it’s bad, but they’re paid to sell optimism to owners/lenders. So every forecast is “it will probably get a little better next year maybe” and that gets regurgitated at investment committees all over. I asked “how do you think this ends?” “Not sure. My gut says slowly then suddenly, and things will get really bad. Been doing this 40 years, you can feel it in the air. But, there’s a chance it’s just a decade of tolerable pain. I’m praying for that.”
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“After everything I’ve seen throughout my career, I can confidently say this: scaling too fast can be just as dangerous as not scaling at all. It's important to grow smart and strategically.” - Kyle, 23, Junior Analyst at McKinsey
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Jeff Hopfenbeck retweeted
Today a group of us launched Founded Colorado - a policy and advocacy group for companies based in Colorado. It grew out of the two-year fight to fix SB 24-205, Colorado's first AI law. feld.com/archives/2026/10/fo…
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I listened to this interview yesterday and it is absolutely worth the hour. The passion he has for the topic is clear. And is something I feel like we are seeing generally - the people who know most about this technology are generally the most fearful. I have no idea what the answer is here. The impact this technology is having in our business is mind boggling. It is fundamentally changing our trajectory. But at the same time: the more we use it, the more I see its power, the more fearful I get about the future. What the hell does this mean for our country's future? My kids future? And I'm about 1000 steps behind the folks at the labs who actually know the technology and are seeing the true frontier.
Bill Gates says relying on lawsuits for AI safety is absurd when an open model could help kill 100 million people “I almost can’t believe you’re asking that. This is the most dangerous thing that humans have ever gone near." "In other areas, do we just say, ‘Hey, release your drugs. There’s no FDA. There’s no airline safety board. There’s no requirements that cars use seat belts. Do we just use the liability laws to try and keep humans safe? You know, oh, you’re shipping opioids. Somebody should just sue you.’" "I mean, we’ve created a society that tries to keep people safe, not by saying, ‘Oh, we can bankrupt the person who does that.’ The harms here, and you say there’s filtering. There’s not filtering." "You can take an open-source model that can create bioweapons and disable any monitoring of any kind. And this exists today." "So, no, there is no filtering of any kind. And so, say you kill 100 million, you want to use a lawsuit? I almost can’t keep a straight face.”
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I’m getting fed a constant stream of these ads. Can someone explain: how do the economics of these companies work? I don’t understand how the math maths Not going to do it but there is an intriguing aspect - we have 5 TB of plans from the years. On the other hand it makes me wonder how we could train our own tools on this dataset.
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Some folks getting smoked on ZIRP-era Airbnb’s in Colorado. I’ve been watching this listing…because it’s such a unique property (40 acres…incredible views!) Bought October 2022: $1.23M Listed April 2026. Multiple price drops. Now under contract after the price dropped to $995k. Ouch. Neat property…though I wouldn’t want to be the one maintaining that driveway
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Software founder: “We spent 3 years and tens of thousands of engineering hours building this framing solver.” Astra: “lol” ChatGPT Astra is blowing my mind. I gave it a residential plan set, pointed it at some framing logic we’d built for a completely different application, and asked it to build the house in SketchUp through the Ruby console. I spent less than 10 minutes on it. First pass was probably 90–95% right. Stud spacing was right. Window ROs were right. Kings/trimmers/headers were right. Floor framing was there. Most of the roof framing was there. It even broke the walls into individual panels and tagged the framing members with attributes. This 10-minute experiment is not replacing our production software tight now. But a month from now? Six months? A year? I honestly have no idea anymore. If this isn’t superintelligence, I frankly don’t know what is.
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Can’t believe this dude is likely to win statewide office in Texas. This photo is incredible. And shows exactly what makes our country f’ing great. Makes me proud to be an American 🇺🇸. Go away racist assholes.
I heard UT graduation this year looked like this. I didn’t believe it. The problem is now obviously far worse than anyone imagined.
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Jeff Hopfenbeck retweeted
ma’am we are vehicles for liability, we don’t care about this
🚨Architects are going to hate this. Someone just open-sourced a full 3D building editor that runs entirely in your browser. No AutoCAD. No Revit. No $5,000/year licenses. It's called Pascal Editor. Built with React Three Fiber and WebGPU -- meaning it renders directly on your GPU at near-native speed. Here's what's inside this thing: → A full building/level/wall/zone hierarchy you can edit in real time → An ECS-style architecture where every object updates through GPU-powered systems → Zustand state management with full undo/redo built in → Next.js frontend so it deploys as a web app, not a desktop install → Dirty node tracking -- only re-renders what changed, not the whole scene Here's the wildest part: You can stack, explode, or solo individual building levels. Select a zone, drag a wall, reshape a slab -- all in 3D, all in the browser. Architecture firms pay $50K+ per seat for BIM software that does this workflow. This is free. 100% Open Source.
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No matter my net worth, I don’t think I’ll ever understand the appeal of luxury watches 🤷‍♂️
Congrats to $NVDA Shout out to @JensenHuang wearing the super rare RM27-05 Rafael Nadal Limited to 80 Pieces Price - $3,000,000
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Jeff Hopfenbeck retweeted
The neon glow of the city really is incredible
this and denver’s amazing collection of neon are two of the reasons i really like that town
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My take is: multifamily will be slow to react to higher rents, as LP capital is both trapped in underperforming 2021 deals and wary after experiencing those same 2021 losses. You’re going to have to show a track record of cash flow for X years to get equity. Solve for X! Raising in this environment will continue to be really tough unless it’s your dad’s money.
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Lumber futures have pulled back significantly since (and a bit before) this tweet.
Lumber is at its highest price in 4 years. And, without Covid, the highest price in almost 10 years.
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Incredible impromptu night with @lcdsoundsystem at Red Rocks. Best last minute purchase I’ve made in a long time. Good reminder of the value/joy of leaving enough slack in life to be able to sometimes just say yes and go
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Jeff Hopfenbeck retweeted
Capitol Hill is the densest neighborhood between Chicago and the West Coast and has the urban bones to go toe-to-toe with the best neighborhoods in just about any city in North America.
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Seeing a lot of posts like this lately: investors getting smoked in formerly “hot” Airbnb/STR markets. We host on @Airbnb and love it. It has far exceeded our expectations...both in terms of $$ and the experience. It’s fun! But this “Airbn-bust” highlights two misconceptions I see constantly about STRs: 1. lol if you think it is passive income. Running an STR means running a hospitality business. Full stop. You have to market the property, deliver a great guest experience, maintain it, invest in it (both capex & opex), manage pricing/occupancy, and put some meaningful combination of time and money into operating the thing. You can outsource a lot of that (time/money tradeoff) - and it can be worth it financially - but you cannot make it disappear. 2. You need a moat. The common thread in a lot of the markets getting crushed is oversupply: tons of similar properties, many of them pretty meh in terms of design, all competing for the same guests. If you’re going to operate in a market with lots of supply, your property needs to offer something meaningfully different that isn’t easy for the investor next door to copy. Or you can choose to operate somewhere supply is structurally constrained: limited STR permits, difficult zoning, scarce locations, etc. Either way, scarcity is your friend. Part of why our STR does so well is that we have both: a property that is genuinely hard to replicate because of the design (photo is one of the unique design details) , and a market where supply is constrained by Denver’s STR licensing rules
That’s nothing. My realtor told me a client of hers SOLD their Gatlinburg “investment” cabin and had to bring $300,000 to closing. Not the buyer, the seller! The one below is down $200K from last purchase price. You’ll see more of the below now that summer is over.
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Somewhere underneath that $16.6m scrape is the ghost of this house. They tore this down in 2018 to build that.
Imagine finally selling your company for $500M You text your agent that you're ready to drop $20M on a house As you're daydreaming about the insane mansion you're going to buy, she sends you this:
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Ibiza for my 77th seems like a solid life goal in terms of health, wealth, and general life vibes
I had a blast being out until 4am with my family and friends at UNVRS in Ibiza for my 77th birthday and thought I’d pass it along to turn you onto it, in case you’re in the neighborhood.
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This is the way. Simple > Complex Specialized > One Stop Shop. You can always expand service offerings in the future (or sell beforehand)
How I would start in Home Services in 2026: The PE playbook is build to $50-100mm, multiple trades (AC, Plumbing, Electric) then a lot of service items under that. I would go opposite. Single to Three service items MAX. Build to $2-5mm then scale by location Plumbing - Water Heaters Only Restoration - Mold Only Electrical - Generators sales and service Focus Focus Focus, be the best at 1-3 service items Eventually you will sell to a company who wants your line item in their larger company.
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