#Marketing #Advertising Social media in 2018: Time to grow up or get out - Columnist Mark Traphagen suggests social media marketers can learn important lessons from what happened in search engine optimization. Please visit Marketing Land for the full ... ow.ly/ue1Z50gWY8C

#Marketing #Advertising Google Play Instant lets app marketers offer game trials for free on Android devices - Google also redesigned its Google Play Games app and added an 'Arcade' tab with game-related video trailers, news and YouTube videos. Please... ow.ly/2JW050gW2kc

#Marketing #Advertising Marketing Day: SMX insights, programmatic native ads & reactions to Twitter’s policy update - Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please vi... ow.ly/DoAW50gTCAZ

#Marketing #Advertising Marketing Day: All about value props, Quora’s List Match Targeting & Google’s bad ads report - Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please v... ow.ly/og3c50gSXbs

#Marketing #Advertising Marketing Day: Reddit ad news, GroundTruth’s ‘pay per SKU’ model & an email marketing report - Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please v... ow.ly/8LVV50gS3zK

#Marketing #Advertising Marketing Day: What is XR, Google brings custom intent audiences to YouTube & more - Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marke... ow.ly/N8Js50gR8r8

#Marketing #Advertising Marketing Day: Snapchat tagging, DoubleVerify finds fraud code & 1plusX keyword targeting - Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visi... ow.ly/93ED50gQeYi

#Marketing #Advertising Snapchat’s @-tagging test could help brands & influencers build their follower numbers - The company says the feature is in 'test mode' and currently works for any type of account, including 'organic' brand accounts. Please vis... ow.ly/cvva50gOsvt

#Marketing #Advertising Creating the best lead-gen website, step by step - Before you jump into conversion rate optimization, contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on... ow.ly/BLyh50gNSQP

#Marketing #Advertising Swift shifts in marketing spend aren’t enough to stem the Amazonian tide - Contributor Mike Sands contends that turning customer data into a strategic asset is the key to success in today's environment. Please visit Marketing L... ow.ly/7vlo50gNecQ

#Marketing #Advertising Marketing Day: Quora ad conversion tracking, social media usage report & Analytics 360 Suite - Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please v... ow.ly/8Lv550gMmk6

#Marketing #Advertising Why are marketers talking about taking agency services in-house? - Contributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve. Please visit Marketing Land for the full ar... ow.ly/qm6E50gLtma

#Marketing #Advertising Facebook gives more than 50 publishers access to ‘Breaking News’ label - The site first rolled out its "Breaking News" indicator in a test run last November that included a small number of local and national publishers. Please ... ow.ly/k6dy50gKxwI

#Marketing #Advertising Marketing Day: SEM campaigns, Spredfast updates its dashboard & Centro’s Basis ad platform - Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please vis... ow.ly/waiB50gIe9S

#Marketing #Advertising Marketing Day: Facebook ends the Explore Feed, FTC PrivacyCon & new Adobe Target tools - Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit M... ow.ly/fVaP50gHBQP

#Marketing #Advertising 6 smart e-commerce lessons to boost local business - With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers to an offline store. Please vis... ow.ly/QVOJ50gGKvD

#Marketing #Advertising Marketing Day: Gigya’s GDPR-friendly consent tool, Google’s Mobile Scorecard & Pinterest’s new COO - Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Pl... ow.ly/Iny650gFSnj

#Marketing #Advertising 97% of Customers Read Online Reviews. Here’s How to Make Sure Yours are in the Top 1% - When was the last time you tried a new restaurant without a recommendation? If you’re like me, it’s probably been a while. Everyone you’ve ... ow.ly/ATFp50gEYEU

#Marketing #Advertising Is it Time to Add Video Marketing to Your Content Marketing? - Over 3.7 million blog posts were written today. The market is flooded with blog articles. So how does your content have a chance of standing out? Successful content... ow.ly/7T4B50gDgrP

#Marketing #Advertising Marketing Day: An app-install report, YouTube limits available demographic data & Facebook ad news - Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Pl... ow.ly/pNnP50gCGQc