George Blackman is a legendary YouTube scriptwriter who has written scripts for mega-creators like Ali Abdaal, Mike Shake, and Abi Connick. He's embraced scriptwriting with AI. But warns that it can be disastrous if you don't know what you're doing. Here's what I learned from him: 1) Start by talking, not typing. Once your title is set, brain-dump everything you think about the topic into Claude with a voice note. You'll find thoughts you've never said out loud. 2) Give it two documents: a style guide and an audience avatar. Don't have them? Ask the AI what it needs from you to make them. 3) The most useful prompt in AI is "What do you need from me?" 4) Every educational hook answers three things: target, transformation, and stakes. Who is this for? What will they be able to do? What happens if they can't? 5) Let AI propose a structure, then argue with it. A structure that's slightly wrong shows you what you actually think. 6) Write your setups word-for-word. Each new segment needs its own mini-hook, because the gap between segments is where viewers leave. 7) A payoff isn't a summary. It's a breath: "here's what you can do now that you couldn't before." 8) End every video by pointing to another one. Refer back to this video, open a new question, then make a promise. 9) Judge AI by its work, not its claims. It will confidently tell you it did ten things it never did. 10) You decide when the script is done. AI will keep "improving" it forever. Thanks to @GeorgeBlackman_ for coming back on the show. Full conversation below 👇

Most creators are guessing what content will go viral. @kanekallaway is removing the guesswork. He’s generated 1B+ views with a ~50% viral hit rate. And I had him on the Creator Science Podcast to explain his system 🧵: