Founder Ten Golden Rules - Internet Marketing Agency for Law Firms. Author of 4 books, Keynote speaker, podcaster, tennis and hockey player. Go Jets (Winnipeg).

Boca Raton, Florida
Joined March 2007
🎉 Celebrating 23 Years of Ten Golden Rules (TGR)! Since 2003, I have empowered thousands of business leaders with digital marketing strategies that drive smarter decisions and lasting growth. Here’s to 23 years of impact, innovation, and continued success! 🚀 #TGR23Years #TenGoldenRules #DigitalMarketing #MarketingExcellence
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Is your law firm growing, but you're still making every decision? Without the right systems, growth can create more work instead of more freedom. In this episode of the Ten Golden Rules Podcast, I welcomed business systemization expert Michael Mills to share a practical five-step roadmap for building a more efficient, scalable law firm. If you're tired of being the bottleneck in your own firm, this episode is for you! Discover how better systems, clear accountability, and stronger management can free up your time to focus on growth. 🎧Listen now:(tengoldenrules.com/captivate…) #LawFirmGrowth #LawFirmManagement #LegalMarketing #LawFirmLeadership #PersonalInjuryLaw #TenGoldenRules
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Lawyers: Are you waiting for your caseload to slow down before you focus on yourself? That “perfect time” may never come. As Jennifer Gillman shares with me, you don’t need hours to make progress. Use the small pockets of time between client demands to do something that moves your career, relationships, or well-being forward. Small actions add up. 🎧 Hear more on the Ten Golden Rules Podcast: tengoldenrules.com/captivate… #HappyRainmaker #LegalCareers #Lawyers #TenGoldenRules
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Are you building a successful legal career—or one that’s taking over your life? On the latest Ten Golden Rules Podcast, I welcomed back legal recruiter and author Jennifer Gillman to discuss The 6 Pillars to Be(coming) a Happy Rainmaker. Jennifer shares practical ways lawyers can: ⚖️ Build their own book of business 🤝 Find the right firm fit 📅 Set better boundaries 🌱 Create more choice in their career and life One of the biggest takeaways: Building your own clients isn’t just about making more money—it can give you more control over how you work and live. 🎧Listen to the full conversation: tengoldenrules.com/captivate… #LawFirmGrowth #LegalCareers #BusinessDevelopment #HappyRainmaker #TenGoldenRules
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What happens to your next great case when your team can’t answer the phone? In my conversation with Jacob and Abraham Adberstein, founders of Reflekt Legal, they explain why many law firms are starting with Ai for after-hours and overflow calls—so potential clients can get an immediate response even when the team is unavailable. It’s a practical way to test Ai while extending the capabilities of your existing intake team. 🎧 See how Ai is changing law firm intake: tengoldenrules.com/captivate… #LegalAi #LawFirmIntake #LegalTech #LawFirmGrowth #TenGoldenRules
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What if your next employee wasn’t human—but could answer every call, 24/7? Ai is moving beyond software that simply assists law firms. The next evolution may be Ai employees trained to handle real conversations and real work. On the latest Ten Golden Rules Podcast, I spoke with brothers Jacob Adberstein and Abraham Adberstein, founders of Reflekt Legal, about how Ai is changing law firm reception and intake. We explore 24/7 phone coverage, concurrent calls, retainers, payments, lead attribution, Clio integration, and how to evaluate Ai products beyond the flashy demo. And we put their technology to the test: I called their Ai live, pretending to be a prospective personal injury client. The bigger question may no longer be What Ai tools should we use? but “What work could a well-trained Ai employee handle for us?” 🎧Listen to the episode: tengoldenrules.com/captivate… #LegalAi #LawFirmMarketing #LegalTech #LawFirmGrowth #LawFirmIntake #TenGoldenRules
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LOCAL LINKS CAN HELP YOUR LAW FIRM GET FOUND Want to strengthen your law firm’s local search presence? Don’t overlook the organizations you’re already connected with. In this clip, me and Charles D. Hatley of Melone Hatley discuss how links and citations from organizations such as local Chambers of Commerce and Bar Associations can support local visibility. Charles shares a smart approach: don’t just ask for a link—create value first. Contribute an article, host an event, or find another way to support the organization and create a natural opportunity for your firm to be mentioned. 🎧Watch or listen to the full episode: (tengoldenrules.com/captivate…) #LawFirmSEO #LocalSEO #LegalMarketing #LawFirmGrowth #TenGoldenRules
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LINKEDIN DOESN’T HAVE TO BE COMPLICATED What should busy lawyers and professionals actually focus on to get more from LinkedIn? LinkedIn strategist Jennifer Darling breaks it down into the 3 Ps: Profile, People & Posts. The key isn’t spending hours on LinkedIn or chasing every new algorithm change. It’s having a simple, repeatable approach to build visibility, strengthen relationships, and create more referral opportunities. 🎧Watch or listen to the full conversation with me and Jennifer Darling: (tengoldenrules.com/captivate…) #LinkedIn #LinkedInStrategy #LegalMarketing #LawFirmGrowth #TenGoldenRules
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WHAT DOES IT REALLY TAKE TO SCALE A LAW FIRM? Growing from a small practice to 12 locations across five states doesn’t happen because of one breakthrough marketing tactic. In our latest podcast, I talked with Charles D. Hatley of Malone Hatley about the fundamentals behind the firm’s growth—including local SEO, Google reviews, cash management, authentic branding, community involvement, client feedback, and data-driven decision-making. Charles also shares a great lesson for law firm owners: Build simple systems you can measure, repeat, and continually improve. 🎧Watch or listen to the full episode: (tengoldenrules.com/captivate…) #LawFirmGrowth #LegalMarketing #LawFirmManagement #SEO #TenGoldenRules
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Today is the 21st of September.
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LINKEDIN DOESN’T HAVE TO BE A FULL-TIME JOB How can busy lawyers use LinkedIn to build visibility, relationships, and new opportunities without spending hours on the platform? In our latest podcast, I talked with LinkedIn strategist Jennifer Darling about her simple Profile, People & Posts approach, creating valuable content, building the right connections, and using Ai to work smarter. 🎧Watch or listen to the full episode: (tengoldenrules.com/captivate…) #LinkedInStrategy #LegalMarketing #LawFirmGrowth #TenGoldenRules
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Ja'Marr Chase's toe touch catch reminded me of another great Nike logo freeze moment, Tiger Woods' amazing 2005 chip at the Masters!
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YOUR LAW FIRM GREW. DID YOUR FREEDOM? If every decision, problem and approval still comes back to you, your law firm may be growing—but it still depends on you. The replay of How to Build a Law Firm That Runs Without You with Jay Berkowitz me and Michael Mills is now available. Discover practical strategies to build better systems, stronger leadership, clearer accountability and a team that takes greater ownership. One of the biggest takeaways: Your goal isn’t to make yourself unnecessary. It’s to stop making yourself necessary for everything. ▶️WATCH THE REPLAY: (tengoldenrules.com/tgr-how-t…) #LawFirmGrowth #LawFirmManagement #Leadership #LawFirmOwner #TenGoldenRules
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COULD YOUR LAW FIRM RUN WITHOUT YOU? We’re LIVE TODAY at 12 PM ET! Join me and Michael Mills to discover how to build the team, systems, accountability and leadership your law firm needs to grow without everything depending on you. If your firm has grown—but your freedom hasn’t—join us today. 👉REGISTER NOW: (tengoldenrules.com/tgr-how-t…) TODAY | 12 PM ET #LawFirmGrowth #LawFirmManagement #TenGoldenRules
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COULD YOUR LAW FIRM RUN WITHOUT YOU FOR 30 DAYS? As your law firm grows, does your freedom grow with it—or does everything still depend on you? Tomorrow at 12 PM ET, join me and Michael Mills for a special live event on How to Build a Law Firm That Runs Without You. Discover practical strategies to build stronger systems, leadership and accountability, delegate ownership instead of just tasks, and help your team make decisions without everything coming back to you. The goal isn’t to step away from your law firm. It’s to build a firm that can operate, grow and succeed without requiring your involvement in every decision. 📅Tomorrow, September 15 | 12 PM ET 👉REGISTER FOR THE LIVE EVENT: (tengoldenrules.com/tgr-how-t…) #LawFirmGrowth #LawFirmManagement #Leadership #LawFirmOwner #TenGoldenRules
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IS YOUR LAW FIRM NAME ACTUALLY PROTECTED? Your firm’s name, logo and slogan can become valuable assets—but not all trademarks are equally protectable. In Episode #212, L.A. Perkins of Perkins Law Brand Protection explains why distinctive brands can be easier to protect and why law firms may need to think creatively about protecting their name, logo and unique presentation. 🎧Watch or listen to the complete episode: (tengoldenrules.com/captivate…) #LawFirmBranding #BrandProtection #Trademark #TenGoldenRules
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YOUR LAW FIRM GREW. WHY DIDN’T YOUR FREEDOM? The more your law firm grows, the more everything seems to depend on you. Every decision. Every problem. Every approval. But what if your team could take greater ownership—and your firm could keep moving even when you’re not there? Join me and Michael Mills for a special live event on building the leadership, systems and accountability that can help you step out of the day-to-day and spend more time on strategy, growth and the future of your firm. 📅September 15 | 12 PM ET 👉Register here: (tengoldenrules.com/tgr-how-t…) #LawFirmGrowth #LawFirmManagement #LawFirmOwner #Leadership #TenGoldenRules
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You Built the Brand. But Do You Own It? Your law firm’s name, logo and slogan can become valuable assets—but owning the domain doesn’t necessarily mean you own the brand. In Episode #212, I talked with L.A. Perkins, author of Why Brand Protection Matters, about trademarks, copyrights, protecting your firm’s name, and the costly mistakes businesses can make when they wait too long. Protect the brand while you’re building it—not after there’s a problem. 🎧Watch or listen to the complete episode: (tengoldenrules.com/captivate…) #LawFirmMarketing #BrandProtection #LawFirmBranding #Trademark #TenGoldenRules
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Delegating More Isn’t Always the Answer. If your team still needs you to answer every question, approve every decision and solve every problem, you haven’t really escaped the day-to-day. Join me and Michael Mills for our live event: How to Build a Law Firm That Runs Without You 📅 September 15 | 12 PM ET Discover how to: ✓ Delegate ownership, not just tasks ✓ Turn recurring work into repeatable processes ✓ Create clearer accountability ✓ Help your team solve problems without waiting for you If your firm has grown but your workload hasn’t gotten any lighter, this conversation is for you. 👉 Register here: (tengoldenrules.com/tgr-how-t…) #LawFirmGrowth #LawFirmManagement #Leadership #LawFirmOwner #BusinessSystems #TenGoldenRules
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