The game is still dominated by brands over investing in field merchandising. It's boring, and it's undefeated. Partnering with agencies that can drop 1,000x 1099 reps into your top banners, ensure your product is merchandised properly with tags, build secondary placements, and keep your product in stock. Your competitor will go out of stock and nobody touches that set for a week until a store employee gets to it. Meanwhile your field merch team is in store getting reorders placed and putting your product in front of more consumers. your brand will always win. the better field teams today run through execution portals, so you get visibility into: before pics after pics shelf compliance (are the right SKUs in the right places) Out of Stock alerts reorders placed secondary placements built No amount of Meta spend will ever do that. Rule of thumb: ~$25 per store visit. For the best groups, expect at least a 90 day commitment with a few hundred doors commitment a month. I've seen a few brands try to build field merchandising teams in house, but they just can't compete with the scale of some of the incumbent agencies. If I’m running a $10M food/bev brand trying to get to $50M, or a $50M brand trying to get to $100M... field merchandising gets more budget, you’re influencing the shopper within feet of purchase.