Customer Experience in the Age of AI hbr.org/2022/03/customer-exp…
Omnichannel Journey Orchestration, vs Campaign Management actioniq.com/blog/omnichanne…
Business leaders predict that by 2026, half of their revenues will come from products, services, or businesses that haven’t yet been created mckinsey.com/business-functi…
Love that the CMO "Unifier" theme is still resonating and more CMOs are working with their peers to drive real change and transformation adweek.com/brand-marketing/h…
Bank of America Says a Digital U.S. Dollar Is ‘Inevitable’ bloomberg.com/news/articles/…
If Leonardo Da Vinci Was Your Chief Marketing Officer bit.ly/3sYgjma
Sales and Marketing Alignment Fundamentals for Revenue Growth gtnr.it/3eVkeaX
A 360-Degree View of the Customer Will Make Your Head Spin --> It's not about having a 360 view, it's about a rich degree of signals that can be increasingly predictively accurate in next best action models gtnr.it/32VrQrJ
The biggest tech trends of 2022, according to over 40 experts bit.ly/3pVqZQG
New York: A concrete jungle where dreams are still made mck.co/3znTdX5
Why customer relationship management is the top first-party data brand strategy bit.ly/3dtOBVf
The value of getting personalization right--or wrong--is multiplying mck.co/3CPcscw
Bringing AI To A/B: OfferFit’s Founders Solve A MarTech Problem bit.ly/3cofMjI
Dick's, Nike Connect Loyalty Programs bit.ly/3bHcMyS
Supply chain, labor shortages push CEO optimism To 12-Month low bit.ly/3jIc0WG
