🎉💜 As #ICONWeek2026 comes to a close, the message remains: Babies cry, you can cope. Thank you to everyone helping raise awareness and support families across the UK. Together, we can help parents and carers get trusted advice. 🔗 iconcope.org/iconweek #ICONCope

📝👶 Feeling prepared can help when a baby’s crying becomes overwhelming. The free ICON Crying Plan helps parents and carers think ahead about how to stay calm and who they can turn to for support. Download yours: iconcope.org/iconweek #ICONWeek2026 #ICONCope

🤝🏥 A key theme of #ICONWeek2026 is delivering the ICON programme consistently and to a high standard. Health and care professionals can share best practice and help ensure families receive clear, consistent, evidence-based support. 🔗 iconcope.org/iconweek #ICONCope

👨 👶💙 Fathers, partners and male carers play a vital role in supporting babies and families. This #ICONWeek2026, we’re making sure fathers and men have the information, support and reassurance they need to cope with infant crying. 🔗 iconcope.org/iconweek #ICONCope

⚠️ Trigger warning ⚠️ A baby’s neck muscles are weak and unable to support their relatively large head. When shaken, the brain can move back and forth inside the skull, tearing blood vessels and causing serious brain damage. Babies cry. You can cope. Never, ever shake a baby.

We’re now on TikTok 🎉 Follow ICON for short, practical tips to help you cope when a baby’s crying feels overwhelming. 👉 tiktok.com/@icon_cope Please share to help us reach more parents and carers 💛

💐 Happy Mother’s Day from ICON. To every mum and caregiver supporting babies through the sleepless nights, the cuddles and the crying - you're amazing. Remember: babies cry, and you can cope. It’s okay to take a moment if things feel overwhelming. 💜 #MothersDay #ICONcope

📣 Help shape ICON’s social media We’re running a short survey to understand which platforms people use and where you’d like to see advice and support from ICON 👶 Your feedback will help us focus our efforts where it matters most. 📝 Take the survey: iconcope.org/socialmedia2026

Christmas can be stressful. If you’re looking after a young baby remember to pause at the door and check the three C’s - Calm - Are you calm? Careful - Can you be careful? Caring - Will you be caring? Have a great Christmas and New Year #ICONChristmas2025 #ICONCope

Wishing you a safe, gentle and joyful Christmas ✨

You can cope — and support is always there if you need it. This Christmas, be kind to yourself and to each other. Share the ICON message, check in on friends and family, and remember: keeping babies safe starts with looking after the grown-ups too.

That’s why the ICON message matters just as much at Christmas as it does all year round. If a baby is crying, it’s ok to pause, put them down somewhere safe, and take a moment to breathe. Babies cry. Parents and carers get overwhelmed.

Merry Christmas from everyone at ICON 🎄 The festive season can be full of magic, sparkle… and pressure. When everything feels like it has to be perfect, a crying baby can tip even the calmest of days off balance.

🎄Christmas can be a joyful time - but it can also feel exhausting, especially with a young baby. Before you pick them up, pause and check the 3 Cs: Calm – are you calm? Careful – can you be careful? Caring – will you be caring? 👉 iconcope.org/3Cs #ICONChristmas2025