Founder - Creative Director at One Small Step Collective. Data Driven Creative. Tech tragic. Sometimes clumsy. @OneSmallStepAus
Melbourne
Joined February 2009
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If you have 30 mins to spare, hell even if you don't, watch this video. Such a powerful assessment of where AI is today and the real questions we should be asking about our future. youtu.be/u9CEUzH4HL4?si=OuRp…
Data Driven Creativity is about blending two mindsets.
Near the age of 2, we are at our peak creative ability before society starts telling us what is 'acceptable'. Data driven creatives embrace the child's mind, then they layer in the logic and persistence of scientific thinking
Covid has been the greatest digital transformation event in history. We are helping clients remodel and in-house to adjust to the new normal.
#datadrivencreativity #transformation
One of the greatest bromances in Hollywood history. #hughjackman and #ryanreynolds continue to deliver.
#starpower #doinggood #fun #advertising
James Procter retweeted
Here's the one thing that the all the top brands have over the competitors- #BRAVERY. Even more so in these times where brands are 'staying safe'. Bravery creates standout, re positions competitors, creates advocates. Greatness always starts with taking that first, brave step.
James Procter retweeted
#COVID is smashing our #mentalhealth. We used our data sets to look at the rise in the mental health conversations and to track anxiousness and mental uncertainty.
In the end, there is no better time to reach out than now. And there is no better person to do than you.
#RUOK
James Procter retweeted
One of the business we are invested in Red Marble AI have partnered with Vimana Tech to produce a proximity sensor that helps people keep their distance and avoid contact. This is the kind of local tech our Governments should be getting behind.
youtu.be/VFB4CxnBcKw
So excited about our new data business and the impact it will have for clients.
PSA from @Mumbrellanews: Let us introduce Ground Control, our new data & analytics business led by Phil Zohrab. Check out the story below and groundcontroldata.com.au!
#datadrivenmarketing #analytics #marketinganalytics
mumbrella.com.au/one-small-s…
James Procter retweeted
Got 4 minutes to spare? Check out this great read from our Head of Data on Mi3 Australia.
#MarketingBudget #DataDrivenMarketing #LongTermGoals
mi-3.com.au/23-03-2020/defen…
James Procter retweeted
Read our latest piece by Emma, General Manager of our Media Agency Supernova, on why #COVID19 makes it more important than ever to move at the speed of the consumer.
#MediaBuying #Advertising #CMO #ConsumerBehavior
cmo.com.au/blog/marketing-ed…
James Procter retweeted
Our Co Founder James Procter joins Thomas Bertelsen from @BlackwoodSeven and Darren Wooley from @TrinityP3 to talk about Predictive Advertising, Data Driven Creativity and what it means to the industry. #AI #AdTech #DataDriven Listen now: bit.ly/2E2xXup
More and better podcasts = good. Spotify launches the Google Docs of podcasting cnet.com/news/spotify-launch…
Great article on the rise of the small, nimble independent agencies. The industry doesn't need more big multinationals named after dead white guys.
Our bet is this - Small, smart, experienced and collaborative teams primed with data to deliver real impact…lnkd.in/fgjjFkE
Maddie's shield will be bigger than ever this year! ---BBL rivals Melbourne Stars, Melbourne Renegades unite for Maddie’s Vision charity heraldsun.com.au/news/victor…
Does your business use AI and Machine Learning to understand your customer? #marketing #machinelearning #business #AI #Data lnkd.in/ehDSXKR