@JakeAthey

VP Go-To-Market and Sales, DAM + PIM @Acquia

 Madison, WI, USA
linkedin.com/in/jakeathey
Joined October 2008
  • Tweets5.3K
  • Following1.8K
  • Followers1.5K
159Media
Jake Athey retweeted
Acquia@acquia23 Oct 2025
Join us for an exclusive workshop in Atlanta to discover how AI and integrations can benefit you with Acquia DAM, sponsored by our partner, CI HUB Connector. Learn how cutting-edge technology can streamline your asset management and enhance collaboration. acquia.fyi/1aoo7m
Acquia DAM Workshop announcement for unlocking AI, integrations, and insights on October 30, 2025, from 1 to 5 PM EDT with a magnifying glass over a web browser image.

ALT Acquia DAM Workshop announcement for unlocking AI, integrations, and insights on October 30, 2025, from 1 to 5 PM EDT with a magnifying glass over a web browser image.

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Beyond storage: How DAM platforms became the unsung heroes of modern marketing | MarTech martech.org/beyond-storage-h…

Beyond storage: How DAM platforms became the unsung heroes of modern marketing | MarTech

Ever spent way too much time digging for a particular version of a marketing asset? You're not alone, but modern DAMs can help.

martech.org
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DAM and Carbon Footprint Control: Less Clutter, More Impact cmswire.com/digital-asset-ma…

DAM and Carbon Footprint Control: Less Clutter, More Impact

Digital asset management can help cut emissions, but is it enough to balance the carbon footprint of our growing digital world?

cmswire.com
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Unlocking the next frontier of personalized marketing in McKinsey Quarterly mck.co/4gjeoh6 via @McKinsey

Unlocking the next frontier of personalized marketing

As more consumers seek tailored online interactions, companies can turn new technology like generative AI to create truly personalized marketing experiences.

mckinsey.com
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Younger generations are more drawn to visual quality in AI ads emarketer.com/content/younge…

Younger generations are more drawn to visual quality in AI ads

High-quality visuals or graphics would be the highest factor for AI-generated ads to grab the attention of both millennials (45%) and Gen Zers (50%), according to an October survey from Interactive...

emarketer.com
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B2B CMOs Focus on Brand Building, Growth marketingcharts.com/industri…

B2B CMOs Focus on Brand Building, Growth - Marketing Charts

B2B CMOs are 20% more likely than the average CMO to say that the primary role of the marketing function in the coming year will be effective brand management.

marketingcharts.com
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Council Post: Why You Should Never Compromise On Brand forbes.com/councils/forbeste…
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Digital Experience 2024: Insights From Frontlines of AI, CMS and DXPs cmswire.com/digital-experien…

Digital Experience 2024: Insights From Frontlines of AI, CMS and DXPs

How AI, CMS and DXPs defined digital experiences in 2024, with insights from ground-floor practitioners and industry data and innovation.

cmswire.com
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martechcube.com/shaping-mark…

Shaping Marketing in 2025: Data, AI, and Sustainability at the Forefront

Future-proof your marketing strategy with first-party data, AI, and sustainability—key insights for success in 2025 and beyond.

martechcube.com
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The CMO's Roadmap to Marketing Technology Success cmswire.com/digital-marketin… #martech

The CMO's Roadmap to Marketing Technology Success

How CMOs can strategically leverage the right technology to encourage and drive marketing innovation and achieve their business objectives.

cmswire.com
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Story Engines Are the Next Evolution of Digital Asset Management and AI cmswire.com/digital-asset-ma… via @cmswire

Story Engines Are the Next Evolution of Digital Asset Management and AI

We believe DAM could become a “story engine” for marketing campaigns.

cmswire.com
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Examining 24 Enterprise Digital Asset Management Solutions cmswire.com/digital-asset-ma… via @cmswire

What Are the Best Digital Asset Management Systems? 25 to Consider in 2026

Digital asset chaos is real. Here’s how DAM platforms bring order, speed and brand control back to modern marketing teams.

cmswire.com
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3 steps to increase your martech budget | MarTech martech.org/3-steps-to-incre…

3 steps to increase your martech budget | MarTech

With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments.

martech.org
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AI Readiness Is Already High In Advanced Frontline Marketing Teams bit.ly/3YJ3nic via @Forrester

AI Readiness Is Already High In Advanced Frontline Marketing Teams

Forrester found that frontline marketing teams with high lifecycle revenue marketing maturity scores are much more likely to be AI-ready.

forrester.com
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Why your marketing team needs training, not just tech, in the age of AI | MarTech martech.org/why-your-marketi…

Why your marketing team needs training, not just tech, in the age of AI | MarTech

AI promises big wins, but tools alone won’t get you there. It’s your team’s skills and adaptability that truly unlock AI’s potential.

martech.org
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Helpful Tools and Tips for Integrating AI Into Your Content Workflows www2.cmswire.com/wb-241121-a…
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Optimizing the Use of Marketing Technology to Build Customer Trust Webinar hbr.org/sponsored/2024/11/op…
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Examining 6 AI Use Cases for Marketing Technology cmswire.com/digital-marketin… #martech

Examining 6 AI Use Cases for Marketing Technology

AI tools are reshaping how businesses engage with their audiences.

cmswire.com
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Use DAM and AI to keep up with content demands martech.org/use-dam-and-ai-t… #martech

Use DAM and AI to keep up with content demands | MarTech

Explore emerging AI trends and practical applications for enhancing digital asset management.

martech.org
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4 Ways AI Will Supercharge—and Humanize—Marketing Research and Insights - Chief Marketer chiefmarketer.com/4-ways-ai-…

4 Ways AI Will Supercharge—and Humanize—Marketing Research and Insights - Chief Marketer

AI will unlock new and different ways of gathering insights, and it will happen in four significant ways.

chiefmarketer.com
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