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Joined June 2018
The only metric that matters: The Power User Curve One metric tells you whether you have Product-Market Fit or a slow painful death
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Why is Meta open sourcing their models? 1. AI is not their core business 2. They're behind Let's dig into their open source strategy in light of the newly released Llama 3 models • 8 billion parameters • 70 billion parameters
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Open Source AI is Icing on the Cake Any open source models are just icing for Meta an Apple Meta already has the customer touch points needed to distribute any AI products And any AI generated content will be consumed on their properties: Facebook, Instagram, WhatsApp Open source AI models will be run on Apple silicon—as long as they have the best consumer hardware I'm mainly talking inference here. Leave training to the hyperscalers
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Meta's Product Integration Plus, AI generated ads will be good for their value-proposition The limit set by media departments will allow unlimited A/B testing of copywriting and images/video Meta is looking to use AI themselves in several ways: 1. Instagram pitched influencers on its AI chatbot that responds to fan comments and messages xitter.cf/JakeAndStake/sta… 2. AI features for advertisers to generate ad copy and background images. And a tool to fit their content for different aspect ratios required for various products, like the FB Newsfeed or Reels
🚨Instagram to replace influencer personalities with AI🚨 Instagram pitched influencers on its AI chatbot that responds to fan comments and messages Influencers are hesitant, "What if it says something that gets me cancelled? I should get cancelled on my own terms" 0/6
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Google is healing
Google's CEO tells his employees to stop bringing their politics to work and respect coworkers right to just do their job. Let's see if this causes the same media and Twitter meltdown it did when we asked the same. I doubt it! blog.google/inside-google/co…
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AI-made stuff will be shared on Meta, which is good for them. More content --> more eyeballs --> more ads --> more money It behooves Meta to let as many people as possible create more content with it If models are controlled by OpenAI/etc, the margin goes to them
I have a really stupid question: Why is Zuck spending so much on gen AI? What’s his long term benefit from this?
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OpenAI makes the AI content more expensive because they charge to use their models They need AI to make money. Meta doesn't More expensive content --> more costly to share content --> less content --> etc
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GenAI—content production—is a complement to Meta's advertising properties If another company controls it, they get margin on every prompt, not Meta If Meta makes it free, they benefit from more content
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🚨Instagram to replace influencer personalities with AI🚨 Instagram pitched influencers on its AI chatbot that responds to fan comments and messages Influencers are hesitant, "What if it says something that gets me cancelled? I should get cancelled on my own terms" 0/6
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If you like this, please ❤️ Drop a like 🔄 Share with a friend 👤 Follow @JakeAndStake TY :) xitter.cf/JakeAndStake/status/17…
🚨Instagram to replace influencer personalities with AI🚨 Instagram pitched influencers on its AI chatbot that responds to fan comments and messages Influencers are hesitant, "What if it says something that gets me cancelled? I should get cancelled on my own terms" 0/6
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Takeaways • IMO AI's still not good enough to do this • As it gets better it will create a new market • Which makes it cheaper for small influencers to engage fans • No matter what happens, Meta is still a big winner. AI content will be consumed on Meta properties 6/6
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Microsoft partners with G42. A UAE-based AI company The deal includes G42 using Microsoft Azure exclusively, severing ties with China’s Huawei Proving once again “He who controls GPUs, controls the universe” Microsoft the Kingmaker
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