Jackson Brainwave

Can you guess any of the 11 artists we have booked for the @StayTrueSounds event at Truth from little pictures on this flyer?

Ah man! So much to celebrate today! China Charmeleon dropped ‘Lwandle’ on @StayTrueSounds ! The first time I heard China’s music was when I was digging for tunes for my weekly radio show #SelectiveStyles. He sent me some tunes from his self released EP, it was too dope. I hadn’t scheduled to play any of it but had an extra 10 minutes to fill before the show ended so I quickly put ‘Secrets’ on my USB and played it… the reaction was huge! 7 years from that day, he has released 6 albums, 5 singles and a whole bag of remixes for Stay True. We have played on the same lineups from Ibiza to Boksburg and we keep it moving. I gotta a lot of love for this man. Congrats on your new album @CharmeleonChina ✌🏻 Go listen to ‘Lwandle’ - it’s special!

Stay True Sounds Turns 10! I can’t believe it’s been a decade since I started @StayTrueSounds, Born out of passion, persistence, and a constant love for music, this journey began after my time at Soul Candi Records, with a clear vision: create a platform for South African producers who made music from their soul. We have achieved so much over the past 10 years, Stay True Sounds has: ✔️ Released 200 + projects from now household names like Fka Mash, Dwson, China Charmeleon, beatsbyhand, Nutty Nys and boundary-pushers like Atmos Blaq, El Payo, Thabo Tonick and many more. ✔️ I couldn’t resist opening a non-house sister label STY TRU BTS giving talents like Sio, EMAMKAY and more a home to release their creations. ✔️ Hosting stages at international festivals Defected Croatia and Malta and holding down a stage at the annual Spring Fiesta bash in Johannesburg and events across SA. ✔️ Partnering with Ballantine’s to showcase our discoveries every month on the Stay True Sounds Stream on our ever growing YouTube channel. ✔️ Articles in worldwide media about us as a label and the music we release. ✔️ We now have international artists inspired by our SA music scene releasing music on the label like Crackazat and Andre Lodemann. 2025 is set to be HUGE as we celebrate: - Kicking off with a new logo by French illustrator Ashes 57 which came from the capsule collab we recently did with ShelfLife. - Albums from Charles Webster & a handful of SA artists + a full album from Sio teaming up with UK’s very own T. Williams plus our usual annual Stay True compilation and a handful of singles and EP’s from artist like Thakzin, Pando G, Crackazat and more… - A massive release to kick it all off: Jullian Gomes’ reinterpretation of Blackwhole’s “1000 Seconds” (out 7 Feb). Stay True Sounds isn’t just a label; it’s a home for discovery and culture always pushing the South African agenda. Thank you to everyone who’s supported us along the way - here’s to the next 10 years! 🙏🏻 South Africa to the World 🇿🇦🌍