Founder & CEO at https://xitter.cf/t.co/0HFcTrYHV1 | https://xitter.cf/t.co/HOjMZ3ccKR

Algarve, Portugal
Joined September 2021
You know the score. It’s the weekend. Before it takes over, grab a notebook or your laptop and ask yourself three things. Did I do everything I wanted to this week? If not, why? Did I make an impact on the people who matter to me? Am I on target against my one-page plan or the goals I set at the start of the year? Then the one that matters most: what do I need to do by the end of next week to be happy with where everything is? I give this 20 to 30 minutes every weekend. Without it the weeks blur together and you only notice you’ve drifted in December. Here's the bit that matters most to me. Your team. Look back at what they actually shipped this week, then pick a couple of people and message them about one specific thing they did. Not “great work”. The exact thing and why it mattered. That takes five minutes and makes a strong impact on your people. Review the work, review yourself, then say thanks. Happy Saturday.
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A question from one of our clients final stage interviews for a $250k role. Loved this question. Everything else was knowledge based. If you have a baller answer to this you've sealed the deal IMO
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The guy who just paid our activation fee used to be one of our candidates. We placed him a while back. Now he runs marketing there. Reopened a PPC hire last week, got on a call and paid the same day. Didn’t need a pitch. Didn’t shop around. He’d already seen what we’re like in action. That’s what most agency owners miss about candidates. The one you hire gets promoted. So does the one you turn down. And one day they hold the budget. We’ve been doing this 5 years and it’s always the same. People forget the no. They remember someone was straight with them about why. So we push every client to give a real reason when they reject someone. Two honest sentences, inside 48 hours. The client might want that person back in a year anyway when the business grows or the role changes.
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P.s We’re hiring a PPC Lead right now. £80k+, fully remote in UK. DM @daris_seo
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Josh Peacock 🦚 retweeted
Me clicking Yes to all to claude code without reading anything
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Josh Peacock 🦚 retweeted
I’ve got the sense that there are three levels of productivity: inputs, outputs, and outcomes Most people stop at the first two then wonder why nothing in their life actually changes. I call this "The Input-Output Delusion". Inputs are effort applied “I sat at my desk for eight hours.” “I spent two hours drafting outreach messages.” “I went to the gym five times this week.” Inputs feel noble. They prove you’re working hard. But you can spend all day trying and still be no closer to the thing you want. Outputs are work done “I sent fifty emails.” “I published four blog posts.” “I completed all my programmed workouts.” Outputs feel even better because you can count them. You can look at the spreadsheet and think, I’m being productive. But outputs don’t prove impact. - You can send fifty emails and get no replies. - You can publish four podcasts that don’t move your audience. - You can lift weights every day without changing your diet and see zero results. It’s motion, not momentum. Outcomes are real-world results. “I closed three new clients.” “My latest article doubled our inbound leads.” “The new training plan added twenty pounds to my bench press.” Outcomes measure change. They tell you whether your work actually did what it was supposed to do. That’s the line between looking busy, feeling productive, and being effective. Busy people count hours, and actions. Effective people count impact. If you measure inputs, you’ll get good at trying. If you measure outputs, you’ll get good at producing. If you measure outcomes, you’ll get good at winning. Stop keeping score with time and activity and start asking one question after everything you do: did this actually move me closer to my goals? If it didn’t, it doesn’t matter how long it took or how much you got done, it wasn’t progress
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After 200 uploads I'd love to say I've found my flow and could give tips. I can't. It's bloody hard.
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If anyone hasn't used Instinct yet. Get on the train. Just booked my flights and hotel in London next week. Booked my haircut for the day before flying and booked a restaurant for Saturday night. PA on steroids.
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It’s rare to find someone who can break down everything going on in search right now and actually back it up. Michael Transon can and he's not guessing. His team at Victorious studied around 50,000 AI citations to find the answers themselves and he’s happy to call BS on the stuff that doesn’t hold up. He also got into how he’s keeping his own team and clients ahead of it and how he built Victorious into a three time Inc. 5000 winner. So much value in one episode. Check it out here 👉 youtu.be/wbxBynz_WSs?si=L8PQ…
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Had a blast with Michael who's the CEO at @VictoriousSEO We chatted everything AI Search, how to sell GEO to clients, how to train up your team with AI and so much more. youtu.be/wbxBynz_WSs?si=5Mu4…
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Agency on a discovery call last Monday: 3.5 years on a white-label SEO partner, now building in-house. Side note, they found us through Claude which is still mad to me every time it happens. And the advice to build the team in-house came from @AlexHormozi . Cheers Alex. What I told them: Pick the problem before the lane. Strategy issue = hire a builder who owns whether the work performs. Retention issue = hire a client lead who owns whether the client stays. One lane first. Judgement in-house, capacity rented. If it decides the strategy, own it. If it’s volume, rent it. One name against every outcome. Gt crystal clear on this. Five years of these calls and “senior SEO who does everything” is still the brief I see most. Still the one that fails most. Bringing SEO in-house? DM me and I’ll help you split the brief.
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I don’t know if a Saturday night like this can be topped. Grass fed grass finished fillet, ribeye and sirloin from a local Irish butchers.
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If I was running hiring at your agency, here’s where I’d start. I’ve never spoken to an agency owner who says their hiring process is dialled in. It’s one of the most important parts of any business and it’s the one most people wing. I spoke to a founder recently who’d been trying to fill a Head of SEO role for five months. He was offering more than anyone else in the market and still had nothing. The money wasn’t the issue. Everything around it was. 1/ Kill the job spec. “5 years experience, technical SEO, managed a team.” That’s a shopping list, not a hire. Write down what this person needs to have delivered in 90 days and in 12 months. That’s your outcome-focused scorecard and it’s what you interview against. 2/ Write the pitch before the ad. Good candidates aren’t applying. They’re being sold to, same as your clients. If you can’t say why they’d pick you in three sentences, fix that first. Sell the identity of growth. Who can this person become if they join you? 3/ Go to them. The best Search marketers aren’t scrolling job boards. Write a list of the 50 people you’d love to hire and start talking to them. 4/ Tighten the loop. Two weeks from first call to offer, max. Every extra round gives someone else another week to get there first. A players have options, move fast. 5/ Decide who says yes. If three people need to sign off and nobody owns the decision, you’ll lose the good ones in the gap and spend a week arranging times that suit everyone. Honestly, this should probably be step 1. I’ve been placing Search marketers into agencies for five years now. The ones who hire fastest aren’t the ones with the biggest budgets. They’re the ones with a process. If you’re hiring right now and want me to pressure test yours, DM me.
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Which profiles are adapting best to AI search right now? That's what I got asked on a webinar today. My answer : Two groups and neither of them is who most agency owners are looking for. First is Digital PR people and anyone who properly understands brand. Brand mentions, citations, building authority. They've been doing that for years under a different label. Now AI search is putting a big importance on the exact same metrics and they're sitting there going, yeah, we know. Second is people with SaaS backgrounds. Shipping fast, testing fast, failing fast is just part of the day for them. So the pace of change doesn't frighten them. They're taking off. Here's the test we use for the second lot. Ask them to pull up their GitHub. The good ones have repositories everywhere and can show you the last thing they built and what it was for. There's always a use case. Efficiency, reporting, whatever. The other lot "use AI" and it turns out they mean writing better emails. I hate to say it but a lot of hiring managers are still screening for the old skill set. Ten years of SEO, managed a team, agency background. That's not where the adaptation is happening. So next time you're vetting someone for a search role, ask what they built last. Not what tools they use. What they built. The full webinar will be releasing soon. We covered all the juicy topics the industry wants to know. Thanks for having me on Jules 🤝
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Nothing funnier than seeing those videos where the founder of a company has been forced into one of those content studios, given a teleprompter and told to record these videos. You can just see it in their eyes: they really, really don't want to be there
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Anytime I need to learn something inside out. Deep research the topic > Notebook LM to create me a custom podcast. Sometimes I use the quiz feature too. Been using every single week for well over a year now. Learning velocity 📈
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3 discovery calls back to back last night. Zero from outbound. 1. Asked Claude for SEO headhunters. "It was unequivocal. Wasn't even part of a 10 company shortlist." 2. Big AI software co in SF. Typed "best specialist SEO recruiter" + their brief into ChatGPT. We came up first. 3. Referral from a client. What they're hiring for: a full SEO team, 8 content and AEO roles and a paid search manager. If you think search marketing is dying you're chatting to the wrong companies. These lot are hiring aggressively to get the best people before someone else does. 2 years ago our biggest problem was leads. Now companies find me through AI before I've heard of them. Massive boom in search marketing in 2027. So bullish on this industry.
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You probably haven't heard me mention Salary Guide in a while. I wasn't proud of it. So we ripped the whole thing out and started again, which is why I've been quiet about it for a while. So it's free for 60 days. No card, nothing to cancel. I want this to be the best tool on the market and the only way to get there is loads of people using it so we can see what breaks and what to improve. Check out the link here for free access for 60 days - salaryguide.com/
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Josh Peacock 🦚 retweeted
2.5 years ago, I built the Cadence website 18 months ago, I was answering every customer support ticket A year ago, I was briefing every ad 8 months ago, I was contracting creators, influencers and athletes 8 weeks ago, I was still sending every email campaign Today, I’ve built a lean, world class team behind those areas Pleased to have joined @MentorPass to share what I’ve learned so far If you’re building a brand and thinking through your next big swing, let’s talk mentorpass.co/mattymartin?re…
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Triple espresso, mango @use_cadence and codex. A winning morning.
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