
Founder of @PROOFplatform. Previously: founder of @Zibbet (acquired by @JoAnn_Stores) & advisory board @ProfitWell (acquired by @PaddleHQ) + more.
Joined November 2024
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I have thoughts from time to time.
I think it’s about time for me to start documenting some of them!
Follow me, @JP_PROOF, if you're into crypto — especially new launches / micro-caps, and the journey of building a web3 startup.
A quick little intro:
I'm JP, the founder of PROOF, a web3 startup incubator that assists projects with their token launches. In the past 12 months, we’ve made over US$1.2m in revenue and 50% of that has been shared with $PROOF stakers (live dashboard: stake.proofplatform.io).
I’ve been building startups for 15 years. I sold my last company to Joann — a household name, NASDAQ listed retailer in the US. I also co-founded the first subscription financial metrics platform for Braintree, which was acquired by Profitwell, where I joined their Advisory Board. Profitwell was recently acquired by Paddle for a whopping $200m.
You’re welcome to check out my LinkedIn if you’re interested to see what else I've worked on: linkedin.com/in/jonathanpeac…
I look forward to taking you on the journey of building PROOF, and providing some value along the way! 🤝
We're still cooking Surrex in the background, and we'll be launching it as soon as onchain shows some signs of strength. Stay tuned!
JP retweeted
Coming soon to @RobinhoodApp.
Future launch details will drop in the Surrex announcements channel before anywhere else.
Get there early:
t.me/SurrexLabs
JP retweeted
The OG launchpad has another chapter to write.
Appreciate the nod, @IncomeSharks.
Next one’s loading on Robinhood Chain ⏳
Replying to @ianonabeach @PROOFplatform
They were the original launch pad and glad to see they are still chugging along
JP retweeted
We’re launching through PROOF, on their terms.
- Liquidity: burned at launch.
- Supply we can access freely: capped at 2%.
- Team/reserve supply: a 6-month cliff then 12-month linear vesting, or a multisig requiring PROOF’s sign-off.
- The contract: no minting, no tax increases, no blocking sells.
These protections are a condition of launching.
This is the PROOF Standard: proofplatform.io/investors
PROOF SZN.
People. Capital. Conviction. Execution.
Point them the same way and something changes.
Coming to Robinhood Chain.
Be there when it begins: surrexlabs.com
Still here. Still grinding. Still hopeful that CT will see the light and start backing solid utility plays that have all the token protections in place that PROOF has to offer.
Not every PROOF launch will be a success, but we have had enough bangers that more than make up for the losses. And, we plan to do it bigger, better and more consistently this bull cycle.
Next launch will be announced tomorrow.
proofplatform.io/investors
Replying to @ianonabeach @PROOFplatform
They were the original launch pad and glad to see they are still chugging along
JP retweeted
I joined PROOF way post their launch so can’t claim any greatness.
But we just redesigned EVERYTHING to work optimally in the current market.
Tokens are gonna be totally standard ERC20s.
We are coming back with a setup for the current meta.
PROOF SZN.
as a member of @PROOFplatform from day one, i would like to say that i have never seen a dedicated team like this.
Through the good times and the bad, They revamped the launch metrics and offer a new way to launch tokens on EVM chains.
Team has upcoming launches on RobinHood and not only.
Prepare yourself. Do your own research, because @JP_PROOF is ready to cook.
JP retweeted
PROOF launches have evolved.
Cheaper entry. Lower taxes. Stronger foundations.
We've spent the last few months rebuilding how PROOF launches work from the ground up.
Every launch is still built on the safety standards and vetted, incubated process you already trust us for. Now it also gives public buyers a cheaper entry, lower fees on every trade, and a chart that's protected from day one.
Here's what's changing ↓
1. Cheaper entry, from Uniswap V2 to V4
Our EVM contracts are moving from Uniswap V2 to V4. V4 lets us engineer liquidity in ways V2 never could, which means we can start launches at a lower market cap for public buyers. That's a cheaper entry point on every launch, and more room for the token to run before it's priced like an established project. It also strips the tax logic out of the contract entirely, so what you're buying is a cleaner token that reads as safer to the wider market and pulls in more outside volume.
2. Lower taxes on every trade
Launch taxes are dropping from 20/25% to 10/15%, so buying into a launch costs less from the first block. Resting tax is being halved too, from 5/5% to 2.5/2.5%, and it's now collected as an LP fee rather than a token tax, the same way the top launchpads do it. Less friction on every trade means it's easier to build real volume, and even better conditions for public buyers looking to trade it.
3. PROOF Pass buyers now vest
Our PROOF Pass holders are part of our secret sauce: a group of high-net-worth, well-connected buyers who get in first and are now incentivised more than ever to help every launch reach higher market caps. Their buys now vest at 25% at TGE, 75% linear over 60 days, with responsible selling enforced directly in code. That means minimal sell pressure from the earliest buyers, a stronger, more stable chart, and a healthier foundation for every launch to build from.
4. LP is now burnt on every EVM launch
Liquidity is now permanently burnt on every EVM launch, on top of the safety standards already built into PROOF's model. It's one more layer of comfort for buyers who aren't yet familiar with everything we've engineered into a PROOF launch, giving them a clear, unambiguous signal that liquidity isn't going anywhere.
5. Less supply held back, more in public hands
Teams kept-out allocation on EVM is dropping from 35% to 30%. More of every token goes straight to public buyers at launch, which helps us start every launch at an even lower market cap, another way we're making entry cheaper across the board.
6. Fully multi-chain, including @RobinhoodApp
PROOF launches are no longer limited to Ethereum, Base, and Solana. With Robinhood now fully supported, we're architected to launch anywhere onchain volume flows: ETH, Base, Robinhood, Solana, and other chains as they make sense.
In short, PROOF launches now come with a cheaper entry, lower fees on every trade, and a chart protected by PROOF Pass vesting and burnt liquidity, all backed by the safety standards and incubation process PROOF is built on. It's the best-architected setup we've ever had for getting our launches to higher market caps.
This is the biggest upgrade PROOF has made since we started, and we're ramping up to support a more regular launch cadence again soon.
Exciting times ahead.
PROOF season, loading ⏳
JP retweeted
Planning a token launch on Robinhood Chain?
Don't launch to an empty room.
We've helped early-stage founders get this right since 2022.
We fill the room before you walk in.
Building on @RobinhoodCrypto?
Our DMs are open.
PROOF season loading…
Lots happening behind the scenes to be well positioned for the upcoming run for onchain utility launches.
$PROOF is quietly building for the next phase..
While launch activity may currently be slower, the team is using the time to strengthen the entire ecosystem behind @PROOFplatform
A completely new website is coming, designed to attract more Web3 founders and increase project applications.
A dedicated investor section will explain how launches work and how $PROOF approaches safety.
They’re also building a free course, founder resources and lead-generation tools to position @PROOFplatform as a trusted source for projects before they even launch..
And perhaps most importantly:
Major changes are being made to the infrastructure powering $PROOF launches and how they are executed..
This is what you want to see during quieter market conditions:
- Build the infrastructure
- Build the founder pipeline
- Build the brand
- Be ready when demand returns
When launch activity accelerates again, @PROOFplatform intends to be positioned for it..
JP retweeted
We’re excited to support founders building on #Robinhood Chain.
If you’re planning a token launch on @RobinhoodCrypto and building an innovative utility project, PROOF can help you prepare for launch the right way.
We work closely with teams on narrative, positioning, GTM strategy, branding, and content creation to ensure your groundwork is solid before launch day.
The goal is simple: help strong teams launch with confidence and momentum.
WE NEED RH TO WIN
I’m really hoping Robinhood takes off.
I actually think we need it to.
Why?
To catalyse some volume to return onchain.
> when people see an opportunity to make money, they’ll start bidding
> as people start winning big, they tell their friends
> the more money people make, the more new people are drawn in
> that’s when more money flows onchain from both new retail buyers and the winners who are now gambling it all away on other launches
Let’s see what this week brings.















