58 creative-writing participants ranked endings of 25 stories across four conditions among which Human-AI collaboration received the highest quality ratings, followed by human writing, detailed-prompt AI, and zero-shot AI. journals.sagepub.com/doi/ful…

📘 Meet the Special Issue Editor Introducing Yupal Shukla, Director, IRSSM. His interests in #customer_experience, #sustainability marketing, and well-being add a perspective to this special issue. Read the special issue here: journals.sagepub.com/toc/crc… #JOCC #ResearchPublication

Meet Dr. Anish Yousaf, Senior Lecturer in Marketing at #Nottingham Business School. His interest in emerging technologies & #digital_advancements in #marketing focusing on #human_technology adds an edge to the issue #JOCC #ResearchPublication Read here: journals.sagepub.com/toc/crc…

New #research shows how marketers can transcend interactivity to build long-term attachment and #brandloyalty by aligning them with #consumers self-concept. Here are some quick take-aways and actionable #insights for #industryprofessionals Read article-journals.sagepub.com/toc/crc…

📘 Meet the Special Issue Editor Dr. Ramzan Sama, from Jaipuria Institute of Management, His experience in areas like #advertising, and #branding, enriches the editorial vision of this special issue. journals.sagepub.com/toc/CRC… #JOCC #ResearchPublication #MICA #research

📘 Meet the Special Issue Editor Park Thaichon, from the University of Southern Queensland, Australia. His expertise in #digitalmarketing, #AI, and related #research areas brings valuable scholarly depth to this issue. To read the issue journals.sagepub.com/toc/CRC… #mica #JOCC

Call for Papers | JOCC (SAGE) Special Issue: Reimagining Creativity in the Age of Al Explore the key topics and cluster themes for the special issue SUBMISSIONS ARE OPEN submission guidelines - journals.sagepub.com/author-… submission portal - mc.manuscriptcentral.com/crc

CALL FOR PAPERS Special Issue: Reimagining Creativity in the Age of AI, invites papers that push new thinking on co-creation, communication, and cultural change. Guidelines journals.sagepub.com/author-… Submission LINK mc.manuscriptcentral.com/crc #JOCC #MICA #CallForPapers #SagePublication

Ever wondered how to publish in top journals? 📚 From topics to citations, JoCC is here to help. Drop your questions below and let’s demystify academic publishing, together! #AskJoCC #AcademicPublishing #ResearchTips #CiteThisWork #PhDLife #MICA #JoCC

"Education is the most powerful weapon..." — Nelson Mandela. On #NelsonMandelaDay, we celebrate research that empowers and transforms. Explore how JoCC champions justice, empathy & change through knowledge. 🔗 journals.sagepub.com/home/CR… #JoCC #EducationForChange #MICA

Are Indian ads finally breaking gender boxes? This JoCC study explores how young audiences view counter-stereotypical roles from dads doing laundry to daughters in boardrooms and what it means for media representation. Read & cite: journals.sagepub.com/doi/10.… #JoCC #GenderEquality

What if planning a trip felt like being there already? This JoCC study explores how AI chatbots & VR reshape travel marketing, making it smarter, immersive & more human. 📥 Read & cite: journals.sagepub.com/doi/10.… #JoCC #SmartTourism #AIinTravel #VRMarketing #CiteThisWork

Now live: JoCC July 2025 📚 Explore insightful research on memes, AI, freelancers & digital influence—stories that reflect how we connect, create & communicate today. 🔗 Read & cite: journals.sagepub.com/toc/CRC… #JoCC #AcademicResearch #StorytellingMatters #MICA #July2025Issue

Coming soon: JoCC July 2025! Dive into fresh research on memes, media ethics, AI, influencers & more, where communication meets culture, tech & storytelling. 🔗 Be the first to read: journals.sagepub.com/toc/CRC… #JoCC #MediaStudies #ComingSoon #AcademicResearch #MICA

Who do we trust more on Instagram, celebrities or relatable micro-influencers? This JoCC study finds that authenticity drives credibility, connection & intent to follow in health communication. 📥 Read & cite: journals.sagepub.com/doi/abs… #JoCC #InfluencerMarketing #DigitalHealth

Glamour meets grit in Dubai’s creative economy. This JoCC study explores how freelancers navigate precarity, pride, and possibility in a city of ambition. 📥 Read & cite: journals.sagepub.com/doi/10.… #JoCC #GigEconomy #Freelancing #CreativeWork #DubaiMediaCity #CiteThisWork

What makes us trust user-generated content, what’s said, who says it, or what we already know? 🤔 This JoCC study explores how tie strength, credibility, and prior knowledge shape online influence. 📥 Read & cite: journals.sagepub.com/doi/10.… #JoCC #DigitalTrust #UGC #CiteThisWork

What do Doge memes reveal about masculinity in India’s online spaces? This JoCC study unpacks how humour, gender, and identity intersect in meme culture. A must-read for digital & gender studies researchers. Read & cite: journals.sagepub.com/doi/10.… #JoCC #Memes #DigitalMasculinity

How do you market what’s still taboo? 🤫This JoCC study shows how storytelling & archetypes help brands reshape conversations around intimate & menstrual health products, with empathy and impact. 📥 Read & cite: journals.sagepub.com/doi/ful… #JoCC #TabooMarketing #StorytellingMatters

AI is reshaping marketing, but how do we keep it human, ethical, and creative? Researchers, your insights matter. Submit to JoCC and be part of the conversation driving innovation in AI-led communication. 📥 Explore & submit: journals.sagepub.com/home/CR… #JoCC #AIMarketing #MICA