Ivan Booth

Who would've thought that an image like this - complete with farmer's tan - would in 2023 be used to bring us together? How things have changed - for the better! #kaktokiff news24.com/news24/southafric…

We all know what's wrong with South Africa. Few, however, appreciate how right it's been going since 1994. Here's my take on our generally upwards journey - I hope it will motivate all of us to do more! #kaktokiff #southafricasgettingbetter amazon.com/Kak-Kiff-Africas-…

Hamba kahle Sugarman. variety.com/2023/music/peopl…

Are #pressreleases passé? Text-based publicity is important because it is more easily searchable online. Video has to be watched. Articles are easily scanned in a minute or less by potential clients and business partners.

I think about the analogy of holding up a business card on a busy city street when a potential client tells me they're happy just posting on Linkedin. #complacent

It's been a tragic year filled with learning experiences. Who knew we could survive #dayzero, #covid and our perpetual frenemy, #eskom?

Bad writing by #PRs and #journalists alike is so common in 2020. That's a shame. First goes the spelling, then the facts - as we've seen. #sloppyjournalism

I've just remembered how #pr clients were fond of asking for success-based billing a few years back - ie: invoice everytime you get something in the media... this always leads to disagreements over what counts as a legit media platform. Reasonable retainers are still best.

This is the sweetest thing. The world is littered with outstanding animals and the odd decent human every here and there...

Building up a good #generalknowledge of facts, stats, quotes & common phrases means you don't have to Google everything & #pressrelease writing becomes a lot faster, less tedious and more enjoyable. Your written work will flow better. #pr #prtips #prssa #prsa #writingtips

Losing a long-term #pr client is like a break-up. And like a break-up, the best way to get over it, is with someone new ♥️

Handy hint I thought we knew: journalists are, in fact, not supposed to print #pressreleases word-for-word... but we like it when they do. Please don't email a reporter asking why they changed your headline :) #prpros #prssa #pr #publicrelations #mediarelations

If a #PR firm can't manage to update its own Twitter account since May, its blog since 2019 - and when the News section of its own website says "Page Cannot Be Displayed" - surely that speaks volumes about a prospective client's likely experience? And yet...