ALT 🏆 Double Win! 🏆 We are incredibly proud to have been awarded EMEA ITFM Partner of the Year 2024 and Overall EMEA Partner of the Year 2024 by IBM-Apptio! 🎉 At the IBM-Apptio EMEA Partner Kickoff 2025, we had an inspiring day exploring the latest innovations in Apptio and its deeper integration into the IBM Automation portfolio. The event was a fantastic opportunity to connect, learn, and discuss the future of ITFM, TBM, and FinOps. To cap off an already exciting day, It’s Value was honored on stage with two of IBM-Apptio’s most prestigious awards. These recognitions celebrate our growth across multiple countries in EMEA, our innovative service offerings, and our strategic integration with Apptio solutions—all driving industry-leading outcomes for our customers. A huge thank you to the IBM-Apptio Leadership Team for this recognition and for supporting our continued expansion and collaboration. We look forward to another year of innovation, impact, and growth together! 🚀

ALT 📢 Invitation: Exclusive Breakfast Session on Technology Spend & Value Management – March 6 in London 🍽️ Technology Business Management, FinOps, Chargeback, Showback… Many techniques exist to manage technology spend, but how do you gain optimal control over costs while maximizing business value? Join us for an exclusive 2.5-hour breakfast session in London on March 6, where industry leaders from EDF (UK), IAG Tech, Legal & General, Apptio/IBM, and It’s Value will discuss key strategies to: ✅ Create transparency of technology costs across the organization while fostering collaboration between IT, Business, and Finance. ✅ Align cost optimization and ROI to make informed strategic decisions. ✅ Measure and communicate the business value of technology investments. ✅ Gain visibility into AI-related costs and maximize the value of AI-driven initiatives. ✅ Enable responsible technology consumption across the organization.

ALT How are Tech Investment Decisions Made—And How Can They Be Improved? 🤔💡 In today's digital-first world, tech leaders are at the forefront of enterprise decision-making, driving performance through strategic investments. With the ever-growing reliance on technology, the IT department's role in analyzing and utilizing organizational data has become more critical than ever. However, challenges remain: ⚙️ Generating credible data 📊 Aligning investments with business impact To better understand these challenges and uncover improvement opportunities, #Apptio, in collaboration with #HanoverResearch, conducted a comprehensive global survey of tech leaders. 🔍 The report features insights from 1,726 executive respondents, providing a deep dive into: ✅ How tech decisions are currently made ✅ Key challenges faced by IT leaders ✅ Strategies to enhance investment outcomes 📥 Download the full research report here: https://bit.ly/Tech-Invest-Decisions

ALT 💡 Is your IT strategic plan as agile as your business needs to be? In today’s rapidly evolving market, businesses must constantly adapt to stay competitive. But how often do we assess if our IT strategic plans are keeping pace? An effective IT strategic plan requires KPIs that go beyond operational metrics like “feeds and speeds.” Instead, focus on financial fundamentals, delivery, innovation, and agility—the true indicators of IT delivering measurable business value. These strategic KPIs: ✅ Enable informed budgeting decisions. ✅ Foster a shared understanding between IT and business stakeholders. ✅ Empower technology leaders to own and optimize their spending plans. Ready to elevate your IT strategy? 📊 Download our guide to discover the 10 essential standardized KPIs that will transform your IT strategic planning. 👉 Download here: https://bit.ly/10-KPIs-ITStrategicPlanning Let’s ensure IT remains a driving force for business success. 🚀

ALT 🚀 Maximize Technology Value Without the Hassle 🔍 How does your organization align IT costs with business goals? Meet TBMOffice as a Service (TBMOaaS) by It's Value: your solution for IT transparency, value delivery, and efficiency—no in-house team required! In today’s dynamic digital era, aligning IT investments with business goals is critical. That’s where TBMOaaS shines: ✅ Simplify Complexity: We manage TBM implementation, optimization, and operations, so you can focus on outcomes. ✅ Strategic Alignment: Empower IT to drive value and support organizational goals. ✅ Cost-Efficient Expertise: Skip the overhead of building an in-house TBM Office while leveraging top-tier experts. With TBMOaaS, we make the Technology Business Management (TBM) framework work for you—from strategy to execution—delivering measurable results and insights. 💡 Ready to Learn More? Download our detailed guide and see how TBMOaaS can transform your organization: https://bit.ly/TBMOaaS

ALT 🚀 New TBM Talks Podcast Episode: Featuring Peter van Loon, Founder and CEO of It’s Value 🎙️ Effective IT Planning is the cornerstone of successful IT financial management. It’s where organizations anticipate future IT service demands, enhance service quality, and ensure technology investments drive meaningful business outcomes. In this insightful episode of TBM Talks, Peter van Loon, Founder and CEO of It’s Value, sits down with Kiara Zapanta, Product Marketing Manager at Apptio, to explore the fundamentals of IT Planning. 💡 Key topics include: ✔️ Aligning IT investments with business objectives ✔️ Balancing demand with budgets, and short-term needs with long-term goals ✔️ Reducing RUN spend to free up resources for innovation and transformation 🎧 Tune in now to gain actionable insights: https://www.apptio.com/shows/tbm-talks/the-fundamentals-of-it-planning/

ALT 🏆 IBM Recognized as Leader in Cloud Cost Financial Management 🚀 IBM has been named a leader in Cloud Cost Financial Management (CFM) by both Gartner and Forrester in 2024, highlighting its strong position in helping enterprises optimize cloud spend. With its Cloudability product and recent acquisitions of Apptio and Turbonomic, IBM is transforming the cloud cost management space, offering businesses the tools to manage, optimize, and predict cloud budgets across multiple platforms (AWS, Azure, GCP, Oracle). Discover why IBM is leading the charge in Cloud Financial Management and what this means for your cloud optimization strategy.

ALT It was a pleasure to see so many professionals come together for insightful presentations on FinOps & Sustainable IT, featuring industry leaders such as #Rabobank, #Apptio, #Greenpixie, and #ItsValue. The event was followed by interactive break-out sessions that allowed for deeper dives into these crucial topics. A key highlight was Guido van Lammeren from It’s Value, who spoke on the Future of FinOps: Expanding its scope and initiating a shift-left approach. Here are the key takeaways from his session: 🔑 Why combine FinOps with other frameworks (e.g., TBM - Technology Business Management)? • Aligning costs with business value to drive smarter financial decisions • Empowering teams with accountability, action, and valuable insights 💡 Benefits for key decision-makers: • Enhanced transparency and accountability across teams and projects • Improved decision-making leading to more business value • Greater integration and efficiency across IT and financial operations

ALT 💸 Struggling with Rising Cloud Costs? You’re Not Alone. Many organizations are seeing cloud costs skyrocket after migration. If you’re wondering why your cloud spend has doubled (or more), it’s time to take action. To regain control and optimize your cloud investments, it’s essential to adopt FinOps — a strategic approach to Cloud Financial Management that helps you manage costs while maximizing value. 📊 Take the next step with a FinOps Maturity Assessment. Our assessment evaluates your organization’s FinOps capabilities and provides a tailored roadmap to improve your cloud financial management processes. Download the introduction to the FinOps Maturity Assessment and start managing cloud spend more effectively: https://bit.ly/FinOps-Maturity-Assessment Start building a more efficient, cost-effective cloud strategy today!

ALT 🚀 Unlock Your Organization’s Hybrid Cloud Potential – Get a Personalized Report for FREE! 🌐 In just 10 minutes, assess your organization’s cloud use cases, challenges, and needs with our Hybrid Cloud & FinOps Survey, developed in partnership with Apptio, an IBM company. 🔍 What’s in it for you? - Gain insights into 8 critical areas of Hybrid Cloud value management. - Receive a customized report with actionable best practices tailored to your unique cloud journey. - Learn how to optimize your cloud strategy with expert-validated guidance. Start the Survey here: https://bit.ly/FinOpsSurvey This survey, brought to you by It’s Value and IBM, is your chance to evaluate your organization’s cloud fundamentals and readiness for the transformative benefits of Hybrid Cloud. Take the survey today and get a clear, actionable roadmap for driving impactful cloud outcomes!

ALT After many successful FinOps Meetups in the UK and recently in Paris, the FinOps and GreenIT Roadshow is in Amsterdam on 28 November (17.00 - 20.00)! Cloud Computing can offer new levels of scalability and agility. But enterprises need to manage it carefully to deliver business value and keep costs and carbon emissions under control. Expert speakers will look at how cloud teams can fuel business growth by adopting FinOps and GreenOps practices, creating sustainable cloud strategies that maximise business value and minimise environmental impact.

ALT Being a Leader in IT, Business or Finance, are you facing challenges with managing Technology costs, demonstrating value, and fostering agility within your organization? Evaluate if you recognize these common issues: o Struggling to showcase the value of Technology investments to business partners? o Finding Technology costs continually rising, impacting innovation capacity? o Facing difficulties in defending Technology budgets and gathering cost details efficiently? o Experiencing a lack of agility with business partners making Technology decisions independently? Technology Business Management (TBM) might offer solutions to these challenges. Developed by the TBM Council in collaboration with CIOs and CFOs of leading corporations, TBM is the business equivalent of IT Financial Management. Over 60% of the Fortune 100 companies have adopted TBM, showcasing its effectiveness globally. Watch the informative 'Introduction to TBM Part 1' video to discover how TBM can benefit you

ALT Is your company effectively managing cloud costs with FinOps? Are you looking to gain better control of your organization's total IT expenses, both in the cloud and on-premise? Technology Business Management (TBM) could be the missing piece in the puzzle. TBM offers a comprehensive view of technology spending, encompassing various IT costs such as labor, hardware, software, facilities, and more. When paired with FinOps, TBM provides a holistic approach to cost management, leveraging FinOps' resource optimization capabilities and feeding data into TBM for a macro-level insight into spending and consumption patterns. Curious about how Technology Business Management can benefit your organization? Watch our brief introductory video on TBM to learn more. Plus, claim your free hour of expert advice to kickstart your journey towards achieving your desired cost management outcomes.

ALT Given the current economic uncertainty, IT leaders are under pressure to find savings and cut costs in their organizations, and cloud has emerged as an area for potential savings. However, without the right approach, this delivers a muted impact. IT needs to optimize cloud infrastructure costs without impacting cloud services or business value. Download this eBook https://bit.ly/OptimizingAWSCosts to learn how to: • Ensure your teams have a complete and shared view of cloud costs • Utilize the correct resource types across the cloud providers • Right-size existing services into the ones that fit best • Optimize existing committed usage discounts Following this guide not only helps your teams immediately identify ways to save, but also start building the foundation for a stronger FinOps practice across your organization.

ALT How are Tech investment decisions made and how can they be improved? Tech leaders play a crucial role in enterprise decision-making, especially with the increasing reliance on technology to drive performance enhancements. The IT department's involvement in analyzing organizational data has expanded significantly. However, challenges persist in generating credible data and aligning investments with impact. #Apptio, in collaboration with #HanoverResearch, conducted a comprehensive global survey of tech leaders to delve into their decision-making processes and priorities. Access the research report to gain insights from 1,726 Executive respondents on how tech decisions are currently made and strategies for improvement: https://bit.ly/Tech-Invest-Decisions The findings of this survey could offer valuable insights for your organization!

ALT Is your IT portfolio cluttered with applications that are no longer in use, leading to excessive spending and hindering innovation agendas? Despite best efforts, IT organizations often face challenges controlling spending and securing networks. Application rationalization initiatives can fall short, but by understanding the common pitfalls, you can ensure success in your approach. Learn more about the 5 Reasons why Application Rationalization initiatives fail: https://bit.ly/AppRatFramework. Discover the 6 Steps to success with Application Rationalization initiatives, optimizing costs and capabilities. Set up your initiative for maximum success!

ALT Do you experience limited dialogue between IT and the Business about the amount and relevance of the IT costs charged? Our IT-Billing services provide: • Increased accountability by consistently displaying IT spend by business units, departments and users (Show-back), • Delivery of defensible Billing (Charge-back), • A stimulus for choice and behavioural change, partly through service options that allow consumers to manage IT demand. This results in a reduction of undesirable IT costs from the business, which leads to more budget for investments in IT in favour of the growth and digitization of the business. Do you want to achieve these results for the company with IT-Billing services? Take a minute to watch the introductory video: https://bit.ly/Bill-of-IT Contact me for more information.

ALT Are the company’s IT costs still a black box to Finance and the Business? As Technology Leader, do you struggle to structure Technology costs to drive a specific competitive strategy and struggle how to align Technology spending to business needs and revenue growth? As Finance Leader, do you struggle to reduce Technology run costs year over year and have difficulty to invest effectively in digitization that supports growth of the business? With our in-depth expertise in IT-Financial Management (or ITFM), Technology Business Management (or TBM) and FinOps, It’s Value supports companies to create business success by improving transparency of and grip on technology costs, whether on-premise or in the Cloud. Take a minute to watch the introductory video about IT-Cost Transparency. https://bit.ly/IT-Cost-Transparency-2