Personal brand ghostwriting and strategy for CEOs, B2B Founders, and Entrepreneurs looking to become “the guy” in their market. I'm happiest when I'm creating.

the good stuff →
Joined October 2020
Benjamin Chan retweeted
Here's how to write a week of posts (14 of them, 2 a day) without coming up with a single new idea: 1. Open your last 3-5 sales calls Your buyers already told you what makes them doubt, what confuses them and what almost stopped them from buying. Each of those is a post. 2. Write down every objection and question (ideally 10-20) 3. Write a short post answering each one 4. Go deeper on the 2-4 most common ones Turn those into client stories, a transformation post, or a case study. 5. Fill the gaps with client moments - the red flag you spot on the first call - the deal you walked away from - what happens in week 1 with a new client - why your best client stayed Here's the percentage of each that we use: 70% buyer pains, 20% stories and client results, 10% random. Your buyers have been writing your content for you on every call. You just have to write it down.
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Here's how to write a week of posts (14 of them, 2 a day) without coming up with a single new idea: 1. Open your last 3-5 sales calls Your buyers already told you what makes them doubt, what confuses them and what almost stopped them from buying. Each of those is a post. 2. Write down every objection and question (ideally 10-20) 3. Write a short post answering each one 4. Go deeper on the 2-4 most common ones Turn those into client stories, a transformation post, or a case study. 5. Fill the gaps with client moments - the red flag you spot on the first call - the deal you walked away from - what happens in week 1 with a new client - why your best client stayed Here's the percentage of each that we use: 70% buyer pains, 20% stories and client results, 10% random. Your buyers have been writing your content for you on every call. You just have to write it down.
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Benjamin Chan retweeted
Nobody becomes "the guy" in their niche from one viral post. You become the guy when your buyer opens Twitter and you're there. And there again the next day. And the day after that. Twitter is a game of mental real estate. Chances are, there are dozens people in your niche with an offer that looks like yours. Whoever gets DMs and is seen as the go-to market authority is usually the one the buyer has seen the most, and not the one with the single best post. That's why I tell every founder to post at least twice a day, where possible: - case studies so they see proof - contrarian takes so they remember what you stand for - stories so they grow to like you - lead magnets so they have a reason to raise their hand One post gets you seen. But showing up every time they open the app is what makes you the go-to guy.
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Nobody becomes "the guy" in their niche from one viral post. You become the guy when your buyer opens Twitter and you're there. And there again the next day. And the day after that. Twitter is a game of mental real estate. Chances are, there are dozens people in your niche with an offer that looks like yours. Whoever gets DMs and is seen as the go-to market authority is usually the one the buyer has seen the most, and not the one with the single best post. That's why I tell every founder to post at least twice a day, where possible: - case studies so they see proof - contrarian takes so they remember what you stand for - stories so they grow to like you - lead magnets so they have a reason to raise their hand One post gets you seen. But showing up every time they open the app is what makes you the go-to guy.
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Benjamin Chan retweeted
Twitter tip to write posts directly to your ideal client: 1. Search “from:[competitor’s name] min_faves:100” to pull their best posts 2. Read through all the replies 3. Make a list of every single question people ask 4. Filter out the top 5-10 relevant ones (you’re looking for things like “yea this is good but I don’t understand XXX”) 5. Write a post answering each one
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Twitter tip to write posts directly to your ideal client: 1. Search “from:[competitor’s name] min_faves:100” to pull their best posts 2. Read through all the replies 3. Make a list of every single question people ask 4. Filter out the top 5-10 relevant ones (you’re looking for things like “yea this is good but I don’t understand XXX”) 5. Write a post answering each one
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A-Z how to sign clients from Twitter without cold outreach: - Pull your content from what you already do: sales calls, client calls, SOPs - Find the pattern/system behind your best results + give it a name - Post 2x a day, with something in every post only you could say - Push your named system 2-3x a week until you’re sick of it - Drop a call to action under your best post every day - Turn an old case study or SOP into a free resource every week. Have people comment a word to get it - DM everyone who commented 1-2 days later and ask about their business Most of our clients are under 10k followers but this still books them 20-30 calls a month.
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"Twitter is too saturated in 2026" Meanwhile one of our clients made $800,000+ in 6 months on a sub-6k account. You don't need a big audience to win here. You just need to be "the guy" to the few thousand people who can actually buy from you. Here's exactly how we do it: 1/ One belief your market disagrees with A common mistake people make is to give away every framework they have. But no one buys frameworks. Most people don't even remember them 60 seconds after reading. They buy the IDEA. So we pick one belief and hammer it 3-5 times a week until the whole market has heard it. 2/ Every post leads with 1 of 4 hooks Pain, result, contrarian, dreamselling. People are on here to scroll, not to learn. They're looking for a dopamine hit. If the first line doesn't make them go "whoa, wait, I want to read that", the rest of the post doesn't exist. 3/ 14 posts a week, minimum 10 push the positioning. 5 test new angles. Twitter is mental real estate. If you don't post, people forget about you faster than you realize. (Yes, I realize that I stopped posting for 4 days but I was on vacation lol) 4/ The best way to post wins is to share the entire transformation Everyone can post wins. But posting wins aren't as effective if your ideal reader can't see yourself in them. 5/ 1-3 lead magnets a week Many people end up spending 4 hours writing a "value" doc that no one ends up opening. We spend 80% of the time on 2 things instead: 1. how it's packaged 2. the funnel behind it The asset itself is usually something that already exists in drafts. e.g. A case study, an SOP, an old YouTube video. Then we make it LOOK valuable. Instant result, minimal effort, or a new solution to a problem they already have. Comment-to-get, so readers leave the feed and enter your DMs (where you can start a convo with them and turn them into a lead) A good one books 5-10 calls on its own. 6/ Every post that pops gets broken down Why did it work? Was it the hook, the format, the idea? We throw the top posts into Claude and ask it to break down why each one worked. Then we write new posts around the same idea, and test a fresh angle next to them. Big accounts are busy entertaining 2 million random people. You just need to become unavoidable to the 20,000 who can buy from you.
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alright lol lets see what Grok bot is all about
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Benjamin Chan retweeted
You’re not getting traction on your posts because you’ve chosen completely wrong topics to write about. We’ve helped revive multiple accounts across different niches: •Dead account → 391k impressions in 8 days (SEO niche) •50 views/post → 1,383 new followers in 7 days (Sales coach) •400 → 2,000 followers in 8 weeks (SaaS founder) Low traction is often due to low TAM post topics. Many of such posts are written to only a small subset of the market. To people who understand the jargon, language, and inside jokes. To those few people, it’s a great post. But to everyone else, they get confused and click away. The algorithm interprets this as “oh it wasn’t a good post, I won’t push it out then.” This doesn’t mean you have to post basic garbage in order to get your posts seen. It can often be solved with a few tweaks in language. So instead of saying “How to fix CLS and LCP on your landing page” Just say “How to increase landing page conversions” A common filter to run posts by: Does 80% of your market understand 80% of your posts? If it’s less than that, broaden your topics.
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You’re not getting traction on your posts because you’ve chosen completely wrong topics to write about. We’ve helped revive multiple accounts across different niches: •Dead account → 391k impressions in 8 days (SEO niche) •50 views/post → 1,383 new followers in 7 days (Sales coach) •400 → 2,000 followers in 8 weeks (SaaS founder) Low traction is often due to low TAM post topics. Many of such posts are written to only a small subset of the market. To people who understand the jargon, language, and inside jokes. To those few people, it’s a great post. But to everyone else, they get confused and click away. The algorithm interprets this as “oh it wasn’t a good post, I won’t push it out then.” This doesn’t mean you have to post basic garbage in order to get your posts seen. It can often be solved with a few tweaks in language. So instead of saying “How to fix CLS and LCP on your landing page” Just say “How to increase landing page conversions” A common filter to run posts by: Does 80% of your market understand 80% of your posts? If it’s less than that, broaden your topics.
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Benjamin Chan retweeted
One easy way to find post ideas is to look back at previous winners. 1. Check how many likes an average posts of yours get and triple that number. 2. Paste this into Twitter search: from:yourhandle min_faves:[number mentioned above] until:[date 2 months ago] 3. You’ll have a filtered lists of your own outliers 4. Update the post or change up any examples used (or just rewrite the first 2 lines tbh) Allows old followers to revisit your best work. Also allows new followers to see winners they’d have missed otherwise. Pretty cool and easy way to get quick content.
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One easy way to find post ideas is to look back at previous winners. 1. Check how many likes an average posts of yours get and triple that number. 2. Paste this into Twitter search: from:yourhandle min_faves:[number mentioned above] until:[date 2 months ago] 3. You’ll have a filtered lists of your own outliers 4. Update the post or change up any examples used (or just rewrite the first 2 lines tbh) Allows old followers to revisit your best work. Also allows new followers to see winners they’d have missed otherwise. Pretty cool and easy way to get quick content.
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Benjamin Chan retweeted
Twitter growth tip: 1. Find posts in your niche that did 5x+ their account’s usual views 2. Ask Claude to break down why each one worked (hook, format, psychology behind it) 3. Pick the ones that fit your offer 4. Keep the hook and format, swap in your own topic and examples 5. Double check with Claude to see if it has the same elements as the original Far better than starting from scratch every time
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Twitter growth tip: 1. Find posts in your niche that did 5x+ their account’s usual views 2. Ask Claude to break down why each one worked (hook, format, psychology behind it) 3. Pick the ones that fit your offer 4. Keep the hook and format, swap in your own topic and examples 5. Double check with Claude to see if it has the same elements as the original Far better than starting from scratch every time
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Benjamin Chan retweeted
I’m once again begging you to please repost your proof on the timeline. I see so many dudes on here with websites of proof where they’re the best in their niche. They’ve driven 8-9figures in rev, or have worked with F500 companies, or been featured in Forbes. …but none of this is in their content. I’m sorry but your reader doesn’t always click on your beautiful website to read your case studies every time they see your posts. You gotta bring the proof to your content. Share what you’ve done on Twitter. This way people instantly can tell that you know what you’re doing. They don’t need to stop and think if what you say is valuable, because your proof already does the selling and pre-framing for you. Overall traction goes up, “authority” increases, …and funny enough get more clicks to your website this way too.
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Benjamin Chan retweeted
If I had 90 days to go from 0 → 1M views on Twitter, here's what I'd do: 1. Study what's already working (Week 1-2) Find 50 posts in your niche that did 10x the account's usual views and break down why each one worked. Look specifically at the hook, the format, the emotion it generated. This way you start with a picture of what the market already wants. 2. Make 80% of your content cater to 100% of your market (Week 2-12) Seems controversial to say this, given how everyone preaches “you don’t want to attract everyone.” But if you’re starting from zero writing about “bridging Q4 PO deposits against Shopify Payments payout delays” you’re going to attract about 10 people max. Make 80% of your posts be broader topics like “how to manage cash flow in 3 steps” to get the algo tuned to who you’re trying to target. Then the remaining 20% can be hyper-specific posts that speak to your ideal reader. 3. Entertain first, teach second (Do throughout all 90 days) Biggest mistake most people make is thinking that value = traction. But Twitter’s a social media platform. People are here to scroll, rather than to learn. Our biggest posts often come in the form of stories, contrarian takes, or big results that make them curious. 4. Turn sales assets into lead magnets and articles. (Do 2-3x a week) Turn your existing case studies, YouTube breakdowns, internal docs and SOPs into articles and lead magnets. Articles are good top of funnel content. Lead magnets are good handraisers to bring readers deeper into your funnel. 5. Double down on top performers (Weeks 3-12) When a post outperforms, analyze what made it do well. Was it the topic? Or the structure? Or the timing? Write it again with a new angle, new story, or new format. A viral story can become a thread, which can turn into an article, or a hot take. This way growth becomes more and more predictable as you stack up winners.
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If I had 90 days to go from 0 → 1M views on Twitter, here's what I'd do: 1. Study what's already working (Week 1-2) Find 50 posts in your niche that did 10x the account's usual views and break down why each one worked. Look specifically at the hook, the format, the emotion it generated. This way you start with a picture of what the market already wants. 2. Make 80% of your content cater to 100% of your market (Week 2-12) Seems controversial to say this, given how everyone preaches “you don’t want to attract everyone.” But if you’re starting from zero writing about “bridging Q4 PO deposits against Shopify Payments payout delays” you’re going to attract about 10 people max. Make 80% of your posts be broader topics like “how to manage cash flow in 3 steps” to get the algo tuned to who you’re trying to target. Then the remaining 20% can be hyper-specific posts that speak to your ideal reader. 3. Entertain first, teach second (Do throughout all 90 days) Biggest mistake most people make is thinking that value = traction. But Twitter’s a social media platform. People are here to scroll, rather than to learn. Our biggest posts often come in the form of stories, contrarian takes, or big results that make them curious. 4. Turn sales assets into lead magnets and articles. (Do 2-3x a week) Turn your existing case studies, YouTube breakdowns, internal docs and SOPs into articles and lead magnets. Articles are good top of funnel content. Lead magnets are good handraisers to bring readers deeper into your funnel. 5. Double down on top performers (Weeks 3-12) When a post outperforms, analyze what made it do well. Was it the topic? Or the structure? Or the timing? Write it again with a new angle, new story, or new format. A viral story can become a thread, which can turn into an article, or a hot take. This way growth becomes more and more predictable as you stack up winners.
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I’m once again begging you to please repost your proof on the timeline. I see so many dudes on here with websites of proof where they’re the best in their niche. They’ve driven 8-9figures in rev, or have worked with F500 companies, or been featured in Forbes. …but none of this is in their content. I’m sorry but your reader doesn’t always click on your beautiful website to read your case studies every time they see your posts. You gotta bring the proof to your content. Share what you’ve done on Twitter. This way people instantly can tell that you know what you’re doing. They don’t need to stop and think if what you say is valuable, because your proof already does the selling and pre-framing for you. Overall traction goes up, “authority” increases, …and funny enough get more clicks to your website this way too.
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Benjamin Chan retweeted
6 back to back hits for a client this week. all from varying formats too. been testing new positioning and angles and it’s working out quite nicely.
back to back hits for a B2B client under 10,000 followers this week. pretty cool.
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