The current numbers for YouTube automation, in one place. Saving you the search. Save this.
MONETIZATION
1,000 subs plus 4,000 watch hours in 12 months, or 10M Shorts views in 90 days.
From Feb 1 2027, new applicants need 8,000 hours or 20M Shorts views. Anyone already in YPP keeps their current access.
Watch hours and Shorts views count separately. They never combine.
RPM BY NICHE
Finance and insurance: $15 to $32
True crime: $8 to $13
Gaming: $3 to $6
Shorts: roughly one to six cents per thousand views
RETENTION BY LENGTH
Under 5 min: 60% and up is strong
6 to 15 min: 45 to 60%
Over 15 min: 30 to 40%
These are creator benchmarks, not official YouTube figures. The average video loses about half its viewers in the first 30 seconds, and scripts that state a specific payoff before second 15 hold 52% on average versus 44% for ones that don't.
CTR BY TRAFFIC SOURCE
Search: around 12.5%
Suggested: around 9.5%
Browse: around 3.5%
Channel size matters too. Under 1,000 subs commonly sees 8 to 20%. Over a million sits closer to 1.5 to 4%.
FREE TOOLS WORTH TURNING ON
Auto dubbing. 27 languages, no waitlist, works on videos you already published.
A/B testing for titles and thumbnails. The winner is chosen by watch time per impression, not clicks.
Mid-roll ads unlock at exactly 8:00. A 7:59 video gets none.
Bookmark it and check your own channel against it.

