with Call of Duty's refusal to chill out with the SBMM in spite of the feedback I have to assume Activision must have an outrageous monetary value attached to it as a company asset and waved in front of investors. Maybe even used in the Xbox acquisition to determine company valuation for purchase. and on paper with their precious data I'm sure it does look good. But if you look up from the desk and see what people are saying about MW4 the single most glaring issue almost consistent across the board is the skill based matchmaking turning every game into a chore, regardless of tweaks and fixes to movement, TTK, etc. anyone who enjoys the SBMM as it is now is self reporting they are exactly the type of awful player Activision seems so keen to protect from getting their feelings hurt by a loss. Once upon a time if you were bad at a game you just lost. That's it. Try again. Now it all has to be perfectly tailored to maximize player retention with a psychologically-proven ratio of kills, deaths, losses, and wins to make someone keep the game on for just a bit longer. This is not "fun", it is manipulation. None of it is real. anyway, I cancelled my MW4 pre order because I've got enough responsibilities in life as it is now, I don't need another job that will pay me nothing but battle pass progression. Hats off to those of you that don't, I wish you well with MW4.