Looks like Apple shipped half-baked software with the iPhone Duo. Most third-party apps and games still don't offer a proper full-screen experience. Apple has provided developers with the SDKs and tools to optimize their apps, which is great. But this should have been handled more intelligently at the OS level, just like Android and Samsung do. They don't require every developer or game studio to update their apps just to fit a different screen. The system can automatically scale existing apps to use the available display area. Developers can optimize their UI later, but Apple should have ensured a better out-of-the-box experience from day one.