Isaac Mostovicz (@IsaacMosto) header
Isaac Mostovicz (@IsaacMosto) profile picture

Most startups miss something essential—not funding, not talent, but a deeper truth. What’s the part they forgot to build?

Jerusalem, Israel
Joined November 2008
LOOKING FOR CHANGE Marketers fail to explain their marketing plans the C-Suite in many cases. Recently, I have seen a series of questions top management asks the CMO or equivalent, which were utterly wrong. I don’t blame these executives. They struggled…lnkd.in/dEWJQ_9
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What’s the #1 reason startups fail in your experience?
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Sin #3 — Ignoring the customer’s voice. Funnels don’t buy. Humans do. Learn how to hear them: isaacmostovicz.com/home#down…
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A startup I met raised $2M before talking to a single paying customer. They built fast, hired fast… and burned out fast. Lesson? Speed without direction is just a quicker way to crash. The cure: isaacmostovicz.com/home#down…
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Sin #4 — Chasing hype over substance. Hype can get you funded. Only substance keeps you alive. Full breakdown: isaacmostovicz.com/home#down…
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Why ignoring the customer’s voice kills even the best-funded startups 🧵
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Customers aren’t “user personas.” They have emotions, fears, and hidden motives that drive every decision.
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Founders — What’s the biggest assumption you made about your market that turned out wrong?
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Sin #2 — Building on assumptions. Customers don’t buy ideas. They buy solutions to their *real* problems. Avoid the trap: isaacmostovicz.com/home#down…
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Sin #1 of the startup industry — Funding too early. The most expensive mistake you’ll ever make. How to avoid it 👉 isaacmostovicz.com/home#down… If you only fix one thing this year… fix this.
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Investors — When was the last time you met a *real* customer before funding?
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Sin #1 of the startup industry — Funding too early. The most expensive mistake you’ll ever make. How to avoid it 👉 isaacmostovicz.com/home#down…
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Sin #1 of the startup industry — Funding too early.
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I NEED YOUR HELP! Compared to others, my posts might be considered attractive. I have a fair number of followers, many view my posts, the share of people who actively “like” them is not different from others and I get a fair number of comments as well.…lnkd.in/eV9CDqXP
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COMPETITION AND CHOICE Did you ever see a boxing match after it was finished? Did you watch the fighters? Both are bruised, their eyes are swollen, they bleed and, in short, it is not the nicest scene to watch. Additionally, these boxers suffer from long…lnkd.in/dkDjryWB
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WHAT IS THE PRICE OF A DREAM? How much will you spend on a great dream or a good story? Trillions of dollars! Examining the rate of success of the Startup industry, for example, shows that 90% rate of failure is bacause these companies are based on uns…lnkd.in/dDXBFbKv
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WELCOME TO LALALAND We already know that 9 out of 10 startups fail. The only logic behind this is the free and uncontrolled money that was poured into the start-up industry. After all, a chance of 10% winning is higher than any typical national lottery, a…lnkd.in/dP6y5pZ6
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We are Jews. We don’t look for revenge. All we do is praying for a better world with less hatred and no evil terrorism. lnkd.in/ed7AA-Za
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PASSOVER – THE HOLIDAY OF FREEDOM Next week we will celebrate Passover, the holiday when Jews were freed from bondage in Egypt to pursue a much higher goal to become the Chosen People. Nobody enjoys slavery. People would do everything possible and beyond…lnkd.in/gWPVub6x
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MARKETING IS A LOVE AFFAIR I was asked by one of my clients to help him with the marketing of one of his products. He came up with a long list of features to describe the product, a list that left me unconcerned. The reason was simple. To market and off…lnkd.in/ev6Gighi
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