Spread the word. Share with your friends. Apply here: hubs.la/Q04BW2gR0

AI shopping assistants are changing how people discover products. Ad tools are changing how campaigns are managed. And yet, one of the biggest challenges for Amazon brands remains surprisingly old-school: knowing what demand will look like next. For seasonal brands, getting that wrong can mean too much inventory, missed sales, or both. That’s where our client, Snowie, has a particularly interesting story to tell. Their June sales are 12x higher than January, yet they’ve built a strategy around planning for that swing instead of reacting to it. This Thursday, our Amazon team is going live with Snowie to discuss what their approach looks like, what AI means for the Amazon playbook, and what other brands can learn from it. RSVP here: hubs.la/Q04Brq_F0

We’re on the hunt for someone to help strategize, create, and grow our owned marketing channels 👀 It’s remote-first, with flexibility on where you’re based, flexible PTO, a full week off over winter break, and a pretty great team to work with. Sound like your kind of thing? Apply here: hubs.la/Q04Brg2T0

Leaders tend to blame cultural problems when performance stalls because it’s broad enough to describe everything and specific enough to implicate no one. One of our very own leaders, Jana, has some thoughts on that and what real leadership accountability actually looks like. Read more on Entrepreneur: hubs.la/Q04zXV_j0

A team doing great work, and a growing list of accolades to show for it 👏

AI in paid media: better performance, bigger fraud risks. Our paid media expert, Jessie, says the same tech reshaping targeting and bidding is also giving fraudsters new tools to work with. Here are her tips for getting the most out of AI while putting the right safeguards in place: hubs.la/Q04z3hFb0

The window for earned media has never been more open. 👇 So what’s holding marketers back? Our Director of Earned Media, Katherine, breaks down a few common earned media myths in her latest article for SmartBrief, and why it’s worth rethinking them: hubs.la/Q04z3bzc0

"The old version of search is dying, and it’s taking the traditional agency org chart down with it." 💡 — Cosima Compton via Advertising Week Read her new article here: hubs.la/Q04ylyhN0

Your brand can be winning in search and still losing in ChatGPT. We help clients get to the bottom of this through structured AI visibility audits that compare how a brand shows up against competitors across defined prompt sets. And more often than not, it comes down to at least one of these three things 👇 Christina breaks down the audit process and how to measure your brand’s AI visibility in her latest article for DesignRush: hubs.la/Q04x_jhK0

Many advertisers have overlooked Bing, treating it as a low-priority channel with a small budget. But Microsoft’s latest earnings make it harder to ignore... Our Paid Media expert, Jessie, shares everything you need to know here: hubs.la/Q04xbtTK0

Calling all digital marketers! 📞👇 Learn more here: hubs.la/Q04wN6dl0

So honored to be named a finalist in the DesignRush awards for our work with Vodaland. So much thought, creativity, and hard work went into bringing this website to life and it's paid off tremendously 👏 Way to go team! hubs.la/Q04wFkrF0

One of our very own quoted in Fast Company! "The hidden 'tax' you pay when you lead too fast." Lucky to have Jana in our corner 👏 Read the full article here: hubs.la/Q04vMTJP0

"AI search didn’t create this problem, but it’s inheriting it and amplifying it. Research on gender bias in large language models backs this up. When training data skews male across the digital landscape, AI models learn to associate leadership and expertise with men, reinforcing the underrepresentation of women as authorities in their fields. That’s why increasing the visibility of women leaders matters." hubs.la/Q04vMLFJ0

Our Freshpet GEO case study caught some attention 👀 Last week, we got to share the strategy behind it on Search Engine Journal, alongside Steven Elwell from the Freshpet team. Thank you to everyone who joined the webinar and participated in the conversation! Watch the full recap here: hubs.la/Q04vJd5J0

With Shop Direct now surfacing 100M+ products from outside retailers alongside traditional Amazon listings, the competition isn't just the other sellers on your search page anymore. It's the entire retail web. Our Amazon Division President Bryan breaks down what's changed, what's now at stake, and three things your brand needs to prioritize to stay competitive: hubs.la/Q04t6JJr0 Via DesignRush

One of our clients just earned their third consecutive Inc. 5000 title, and they were kind enough to give us a shoutout 🥲 "Growth at this pace puts pressure on everything: your catalog, your site, your fulfillment, your visibility. Having partners who move at our speed matters. Intero has been an integral part of our growth, and we are thankful to have a partner that cares as much about our business as we do." — Lisa Ruffalo, CEO, Window Well Supply Since 2023, our team has been right there with them, supporting their growth across search, web, brand, and marketplace. Seeing it pay off like this is everything 👏 Congrats to the entire Window Well Supply team! hubs.la/Q04t43gV0

The results from our GEO case study with Freshpet earned us an invite from Search Engine Journal to share the strategy behind it. 👀 Join us for the webinar on Aug. 20th to get the inside scoop: hubs.la/Q04sb-9S0

Some (we) are calling it the collab of the decade 😉 Stoked to go live with Search Engine Journal and share our GEO strategy with Freshpet that earned them remarkable growth, including +645% appearances in Google AI Overviews. RSVP here to join us Aug 20th: hubs.la/Q04rythk0

Kendra is usually the one behind the curtain helping everyone else look good. This time, SmartBrief pulled her to the front to share insights on leadership authority. Love to see it 👏 hubs.la/Q04rxPv50