https://xitter.cf/t.co/adIvcFuxd6, Inc. is a #WomanInTech owned #Martech firm that provides #IntentData for #ABM, #DemandGen & #B2BSales. @Yvonne_Haendel CCO & President

Boston, MA
Joined April 2019
Stop worrying about your paid ad targeting. Contact level™ third party intent data can supplement first party data for effective B2B ad targeting as cookies disappear. story.cd/AAQRgT
Contextual™ Technographic Data expands the power of the marketing datastack for enterprise technology growth marketers and sales. story.cd/AAPvq_
.@TechTargetCMO wraps up with @agaffney with the important caveat that #ContactLevel™ #IntentData is an important distinction when comparing vendors
It's simple to buy #IntentData as an integrated plug-in with #ABM software & contact databases. Simple, sure, but at huge opportunity costs. Approach it differently, and unlock the value of data across the enterprise! 3 key steps help make that happen. bit.ly/2YhsAmf
3 Reasons Intent Data Volumes are Falling During the Covid-19 Crisis - Many companies have seen buyer intent data signal volumes fall sharply just when they need them most. Three factors are at play. And there is a solution. bit.ly/2JYNazB
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You've invested so much in #marketingdata. Yet 78% of #B2BMarketers tell @DG_Report it's unusable! And that costs opportunity with #IntentData too. Join @edbmarsh and @BlueVenn Wed for a webinar at 11am EDT to learn how a #CDP can help. Register here. bit.ly/3b8xqoY
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#WFH - kind of fun. kind of scary. kind of overwhelming. companies are looking for creative solutions to keep the growth going. #IntentData is getting attention - but will it work? Data based on IP Addresses may struggle. Here's why. bit.ly/2vjooq2
right on @amandabohne - it's about being part of the 23%! hbr.org/2017/07/the-trouble-…
My thoughts on the difference between a #cmo and a head of #marketing.
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Do you really need #AI and #machinelearning to fully leverage #intentdata? No. Absolutely not. There’s too much smoke and mirrors anyway. Basic steps like unifying data, analyzing and orchestrating based on what… instagram.com/p/B8PiniAJMJU/…