We’re reflecting on a year of tangible impacts across strategy, operations, and responsible business practices. Our Value Report 2025, launched by our Group CEO PMI, @j_olczak, highlights our new 2030+ ambitions and reinforces our commitment to long‑term stakeholder value. Explore the report in the comments for a deeper view of what progress looks like in action ⬇️

This is proof of our progress. 42% of our total global net revenues came from our smoke-free business as of H1 2026. For PMI, that number reflects years of investment, scientific research, and a commitment to building a business beyond cigarettes. Our latest earnings release highlights the scale of that progress and the momentum we’re continuing to build ➡️ spr.ly/6012BEWWRi

PMI has been recognized by the Wall Street Journal as one of the Best Companies for the Future, ranking among the top 100 S&P 500 companies and, importantly, #3 in the Food, Beverage, & Tobacco category. Behind this recognition is the day-to-day work across our teams to evolve how we operate, strengthen our capabilities, and build a business that’s ready for the future. We’re proud of this achievement and remain focused on what comes next.

"Effective public health policy is built by testing evidence and experience wherever they exist, not screening them out in advance." @DrGilchrist has 5 questions for the @WHO after being removed from a webinar. Read the full letter ⬇️

Minors should never use tobacco or nicotine products. But preventing youth access is a shared responsibility. We encourage governments to strengthen oversight and implement effective regulation of smoke-free products—protecting against unintended use while enabling adult smokers to switch to better alternatives. Here’s how we’re working to help prevent youth access 👇

“Don’t be afraid to ask the questions.” Discovering a passion in science early in life helped Tanja fulfil her dream of becoming a scientist. But it was the openness, curiosity, and willingness to look at challenges from all angles that taught her how to find solutions. This is Tanja’s story: “My Life in Science” 🧬

We’re proud to announce PMI has been included once more in the @Forbes 2026 Net Zero Leaders list. This recognition reflects how climate action is embedded in our strategy for long-term value creation across our operations, our partnerships, and the communities we serve. We remain committed to our goal of reaching net zero green house gas emissions by 2040 across our value chain, as set out in our Climate Transition Plan published in 2025.

Approximately a billion people worldwide still smoke. A number so large it can feel abstract. But this is a public health challenge that is yet to be solved. That’s the work we’ve been focused on for more than a decade. As of December 31, 2025, over 43 million adults worldwide are now using our smoke-free products. These figures are a reminder of the progress we’re making, and the progress still to come. Dive into our latest results here ➡️ pmi.com/our-progress/

Our recently released Q1 results mark a strong start to the year and the continued expansion of our smoke-free business. Our Group Chief Financial Officer, Emmanuel Babeau, takes us through the numbers ⬇️ spr.ly/6010BBKgBg

Our first quarter of 2026 shows strong growth. The data reflects the long-term investment in innovative products and their increasing contribution to our business. Over time, these decisions have shifted how our business operates and where revenues now come from. Thank you to the thousands of colleagues working to turn ambition into reality, year after year. Q1 marks another measurable step forward. Explore our latest results here ➡️ spr.ly/6010BBDZgs

In 2025, we achieved meaningful progress across both our product and operational impacts. Several of our goals were achieved and even surpassed. The Value Report 2025 reflects where we are today and how we are building long‑term value through science and measurable progress. 👉 Explore the full report to see the detail behind the progress: spr.ly/6011B6f7Qc

This year’s Value Report 2025 provides a comprehensive and integrated view of our strategy, management, performance, and future outlook in relation to our most significant sustainability-related topics. It builds on the foundation established by previous Integrated Reports, offering stakeholders a holistic perspective on our approach to sustainable value creation. Our CSO, Jennifer Motles shares her views on the report ➡️ spr.ly/6011B64NoU

The shift from cigarettes to smoke-free alternatives continues … Our Value Report 2025 shows our progress across our most significant sustainability-related topics. For example, as of Q4 2025, our smoke-free products are now available in 106 markets, reflecting sustained investment, regulatory engagement, and consumer adoption. Dive into the report here: spr.ly/6012B6F0wQ

We recently launched our Value Report 2025, a clear view of the progress we’ve made and the direction we’re taking as we look ahead. Driving the report are our senior leaders, who share what the last decade of learnings means to all of us at PMI. Explore the Value Report 2025 here ➡️ spr.ly/6017B6Lz1S

Value creation is about more than short‑term results. It’s about building a resilient, sustainable business across multiple forms of capital. The Value Report 2025 highlights how PMI is addressing environmental and social impacts while strengthening resilience across our value chain ➡️ spr.ly/6019B6vomP Here is a brief look at some of the ways in which we’re delivering meaningful impact ⬇️

We know the impact AI has on our daily lives. There are both pros and cons. But what about when it comes to how we work and make decisions? Where does AI help—or hinder—cognition? Vote below 👇 Explore our white paper here: spr.ly/6017B6vz9W

This edition of The Spotlight focuses on the PMI Value Report 2025. It marks the close of one chapter and the start of the next. This report introduces our plans for 2030 and beyond and shows how we’re turning ambition into measurable progress across our products, operations, and value chain. All you need to know, below ⬇️ spr.ly/6014B6WlSQ #PMIValueReport #ValuePlan2030

In our latest interview, @GizelleBaker, VP Scientific Engagement, explains why understanding nicotine levels matters for smoke-free alternatives to cigarettes. Watch now: