Prediction markets are mostly known for sports, politics and crypto, but @xomarket is bringing YouTube into it Creators have millions of people following their content, and their videos can gain views, lose attention or go viral within a short time. These are things people already follow, and XO gives them a way to make predictions around them. This will help prediction markets reach people who may not be interested in traditional markets but spend a lot of time watching YouTube. XO also allows users to create markets, which means the topics aren't limited to what the platform provides. People can bring their own ideas and create markets around events they find interesting. If this continues to grow, prediction markets could become part of how people interact with online content, and XO is already exploring that direction.