I am facilitating a breakfast discussion on the psychological considerations of AI on customer/employee engagement, experience and data analytics in central London at 9.30-11am on both the 11th and 18th July (with coffee and pastries!). We will be discus…lnkd.in/eaSUE9y9

Our Senior Business Psychologist and Data Scientist Dr Wilf Nelson, CPsychol has explored what the implications of AI might be on qualitative research. Check out his article and you'll find some good insights. I am also leading a breakfast discussion on…lnkd.in/erpXYAkB

Looking forward to talk psychology and how that helps you differentiate between assumed and real data, false and missed insights and best way to engage with AI #retailcioconnect #retailing #innovation #dataanalytics #itstrategy lnkd.in/eVY_FU6n

Lots of talk of how AI is a) going to take over the world and b) revolutionise consumer engagement. Sense check. The human brain has evolved and designed to interact with another human person. We get more feedback signals in term…lnkd.in/exwK834U lnkd.in/epR_iYxQ

I’m happy to share that I’m starting a new position as Public Speaker at Pomona.partners!

We continue to support our clients in understanding what activity creates the best ROI for their customer engagement. For example providing evidence to inform the decision of whether to invest n livestreaming vs traditional e-comm…lnkd.in/eCSKfCsD lnkd.in/eWHEu-qQ

We have been working with many brands on understanding and building greater emotional trust with their target audiences. Many brands believe that bad experiences or poor service are the biggest factors leading to brand dislike.…lnkd.in/eNHmZFma lnkd.in/e_bE5N2J

Really looking forward to discussing how segmenting customers by traditional demographics is at best misleading to for your brands insights and comms and at worst will increase your churn rates! Join myself and @DigitalDinosUK as…lnkd.in/gWqFMzgP bit.ly/3Wu7QUy

Really looking forward to this - how you combine psychology with your content to create game changing customer engagement. lnkd.in/gwTrVNZr

One of the key areas we have been helping brands on is how to best utilise, deploy and understand consumer AI interaction. Think chatbots, AI checkouts, AI Customer Services, AI message/Ad generation etc. While many brands seem t…lnkd.in/eENerjbF lnkd.in/eT8Xkmsb

Exciting to have a new home in central London. A new place to discuss all things business and consumer psychology with us. #onamission #psychology lnkd.in/ewCGhnYn

Nicely said lnkd.in/eNNBfj5G

Looking forward to speaking and catching up with everyone at this years eTail Connect lnkd.in/e-J6hPgU

Had the pleasure of discussing “listening’ in relation to human communication with @bookofthefuture and @kakathetiger - thankfully we all muddled through and managed to stop and listen to one another! lnkd.in/eBsFZ39G

Join the next discussion lnkd.in/ef6kgdAr

Looking forward to exploring the psychology of self gifting on Tuesday at 3pm BST. Understanding the dynamics behind self gifting, when it becomes a positive action and when it turns into a negative experience and any cultural differences. If you want to…lnkd.in/gmAay7GW

How are you getting along with the FCA's Consumer Duty requirements? Trying to achieve a tick box strategy for this initiative will probably get you unstuck with both the FCA and your customers. For example, customer understanding and care are several…lnkd.in/e5ywiRH8

Our insights director Jamie Halliday pointing out the bias about thinking about behavioural bias lnkd.in/esUGcuje

Great news about our one of our sister agencies - congrats Bray Leino ! lnkd.in/eEC26DgG

Our behavioural Insights director Jamie Halliday attended the Customer Duty Forum this morning. I think many brands are in for a shock in terms of their current approaches to be FCA compliant (ticking box's and covering arses). However some (including…lnkd.in/ebFZ3yZJ