@InfoTrustLLC

Analytics, media, and privacy for brands and agencies: @taginspector, Insights, GA4, DV360, SA360, and CM360. Google Marketing Platform Sales Partner.

 Cincinnati, OH
infotrust.com/
Joined December 2008
  • Tweets3.9K
  • Following919
  • Followers1.1K
812Media
Live today at 1 PM ET: why retail AI starts with your data. InfoTrust x @Amplitude_HQ. Last call: bit.ly/4sjWHpc
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Tomorrow, 1 PM ET: AI-Ready Retail: Why It Starts With Your Data, with @Amplitude_HQ. Bring your toughest question about AI and customer data. bit.ly/4sjWHpc
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Day one of #ANAMasters. Colin and Jillian are at the @Osano booth, Booth 43. Talk measurement and privacy, and enter to win a Nespresso Vertuo Pop+. No attendance required. bit.ly/4zDtbgr No purchase necessary. US only. Rules at link.
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Heading to ANA Masters of Marketing in Orlando, Oct 20-23? Find our team at the @Osano booth, Booth 43, for a Tag Inspector demo. We're also giving away a Nespresso machine. No purchase necessary. bit.ly/3VK6Sat
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Prepare. Uncover. Act. Evaluate. Our series with @Amplitude_HQ walks the path from messy retail data to AI you can prove paid off. Oct 22 and 29, 1 PM ET. bit.ly/4hXtTOB
A promotional graphic for an event organized by InfoTrust and Amplitude titled "From messy retail data to AI you can prove paid off." It lists four sessions: Prepare on October 22, Uncover on October 29, Act, and Evaluate. The graphic has a blue background with a call-to-action button labeled "Save Your Seat" and states, "One registration covers both." Both sessions are scheduled for 1:00 PM ET.

ALT A promotional graphic for an event organized by InfoTrust and Amplitude titled "From messy retail data to AI you can prove paid off." It lists four sessions: Prepare on October 22, Uncover on October 29, Act, and Evaluate. The graphic has a blue background with a call-to-action button labeled "Save Your Seat" and states, "One registration covers both." Both sessions are scheduled for 1:00 PM ET.

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Bad data in, bad results out. On Oct 22, Chinonso Emma-Ebere of InfoTrust and Chris Landon of @Amplitude_HQ show what AI-ready retail data looks like, with the same customer record shown messy and clean. 1 PM ET: bit.ly/4B848nh
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Before AI can personalize anything, retail teams need customer data they can trust. Two sessions with @Amplitude_HQ, Oct 22 and 29, 1 PM ET. One registration. Save your seat: bit.ly/4yR8XA8
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Opening 400+ locations shouldn't mean running 400+ analytics projects. For a global fitness franchise, it did. Every new location meant setting up GA4, GTM, and media pixels from scratch.
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more replies
The results: 800+ hours of manual work back per year 250+ support tickets streamlined per year 12% YoY revenue growth, supported by unified acquisition data
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Full case study here: infotrust.com/resource/how-a…

How a Global Fitness Franchise Cut 800 Hours of Manual Work and Drove 12% Revenue Growth - InfoTrust

Opening a new club used to mean starting the analytics setup from zero. Multiply that by 400+ new locations, and it added up to...

infotrust.com
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Three conferences down, one to go. Next stop: Seattle for IAPP PSR + AI Governance Global, Oct 6-9. Going? Book time with Nick Navlet, our Account Executive, before the 6th: bit.ly/4hw5v6k
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Heading to #IAPPpsr26 in Seattle next week? A consent platform only enforces what it can see. Nick Navlet is on-site Oct 6-9 to talk tag audits, PII exposure checks, and consent verification with privacy teams. Book a Time: bit.ly/4rBBiY6 @IAPP
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Coffee's on InfoTrust & @Osano @ ANA Measurement & Analytics Tue, Sept 29, 10:50-11:20 AM or 3:05-3:35 PM @ Radisson Blu Chicago Bring the messy stuff: your consent setup, your analytics stack, the tag firing when it shouldn't. Book a time: bit.ly/4j5SYcc
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PetSmart ran two migrations at once, GA4 and a full replatform, and kept every bit of their data intact along the way. Here's how that actually played out. bit.ly/4yaMuNt
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If you're running ads, AI is already optimizing them, whether your team calls it that or not. 45 seconds on why they might be underperforming, and it's probably not the AI. Take the free assessment to find out: bit.ly/3UfqUsp
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Over 25% of companies lose $5M+/year to bad data. Most have never measured it. Have you? bit.ly/4g8sXpp
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Getting real value from AI starts with trusting the data underneath it. We broke down 5 signs your data supply chain is ready to support your AI investments and what to do if it isn't. Worth a read if you have AI activations planned this year 👇 bit.ly/3RIG2NR
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Your consent policy says one thing. Your website might be doing something else. 🔍 Tags change. Vendors update. And suddenly data is being collected in ways no one approved. That's exactly what Tag Inspector was built to fix. 👇 Watch the video → bit.ly/4cEfofF
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You don't have a data problem — you have a data chaos problem. Audit, govern, automate & upskill. That's how companies win with AI. 📖 bit.ly/4mHkEUu
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