@Influent50
 Washington, DC
Influent50.com
Joined February 2014
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  • Followers95
28Media
See Garland Bond speak at the NAHB International Builders' Show! #IBSOrlando 1/10-12, 2017 - Orlando. BuildersShow.com
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Influent50 Holiday Community Service. Getting meals out to those in need. #influent50
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Gaurav Bhatia, VP of digital strategy, has extensive experience in both B2B and B2C digital marketing. Learn more: influent50.com
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Smart investments mean Boomers have tremendous spending power – even after retirement, according to @Bloomberg bloom.bg/29SZD6B
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Melissa von Stauffenberg leads the Account Team to ensure excellent client service. Email us: [email protected]
It's time to stop judging. B/t caring for children & parents, & second careers, Millennials have Boomers all wrong. bit.ly/29MnG46
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A generation refers to people associated with a distinct era of history based on their years of birth. #Over50 #Boomers
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We bring a unique perspective to brands targeting the 50+. Drop us a line to learn more: [email protected]
We help brands identify and connect with the 50+. Learn more: influent50.com #marketing
Do you think the 2 POTUS candidates are able to represent the views of two diverse generations? RT your thoughts
#PokemonGo is the latest fad, but it's not just for the kids. Here's why you should play if you're over 50: bit.ly/29WnyDl
Great piece from @GaryWexler on who has the power: #boomers or #millennials (spoiler: it's both). bit.ly/2aqu3M6
The 50+ are a very distinct demographic. We can tell you what you need to know to market to them successfully. Influent50.com
“Brands can grow in multiple generational directions simultaneously.” @HarleyDavidson reaches boomers & millennials. ow.ly/Tvfr302rIQl

How Harley-Davidson Is Reaching Out to Millennials While Still Appealing to Boomers

Having spent decades building an iconic motorcycle brand that once symbolized youth more than any other, Harley-Davidson has spent the last decade focused on bridging the generation gap between loyal...

adweek.com
#DidYouKnow that people 50+ control 70% of U.S. disposable income? RT how your biz targets this group. #Over50 #Marketing
Don’t miss the mark! Over ⅓ of surveyed boomers stated that marketers “get it all wrong” marketing to the 50+ crowd.
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10,000 Americans turn 65 every day, but they’re not showing signs of slowing down via @CBSNews: ow.ly/icLb3028Nzi

​The new golden years? Work, work, and more work

A record number of seniors are working, as millions of boomers and their elders put off retirement

cbsnews.com
Boomers are hitting the road (and sky) this summer. Their top two must haves at a hotel? Free wifi & breakfast. bit.ly/1NZjoDd
.@HealthiNation's users aren’t just starting videos, they’re completing them & the #advertising that comes with it: bit.ly/1XmUlCo

HealthiNation Tells Advertisers Its Viewers Aren't Just Browsing, They're Finishing Videos

Though it's one of the smaller presenters during the Digital Content NewFronts, health video startup HealthiNation has a compelling case to make to advertisers: Its audience is watching for a reason.

adweek.com
Millennials and boomers have more in common than you may think according to @Forbes: bit.ly/28T1sSF #LifeReimagined
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