A B2B marketing agency focused on results.

Nottingham, England
Joined April 2017
Attention all Bett UK attendees❗️ Daley and Alex will be attending Bett UK tomorrow to listen to your edtech marketing pain-points, and to offer innovative solutions to elevate your businesses. 🗣️
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If you'd like to have a catchup, share some insights, or simply get them to do a coffee run for you, give them a bell📱 (we understand that caffeine will be on the top of everyone’s priority list at this event)🤣 So, if you're planning on attending Bett UK, come and say hello👋
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✨ Calling all women in marketing ✨ - we have a surprise! Growth and collaboration is key to elevating your career so on this ‘International Women’s Day’ we have collated some materials to help women in marketing to flourish 💅 #womensupportwomen #internationalwomensday
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Not all social platforms are suitable in achieving your business’ goals. 🤯 Being selective with the platforms your business uses could be the key to unlocking your business’ potential. 🔓🔑
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💻 If your focus is to drive traffic towards an external website, LinkedIn won’t push your posts massively as they prioritise posts which keep you within the platform. ⏳ If your audience is predominantly corporate and 40+ years old, TikTok is probably not where they are at.
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This is your sign to optimise your profile 😯… We all know that your LinkedIn profile is essentially your online resume, so keeping it up-to-date and relevant is a must. 🔐
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👉 Use a headshot which reflects your personality in a professional way. 👉 Write a clear summary that highlights your skills and experience - remember that using the same bio as everybody else won’t make you stand out. 🤷
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👉 POST! 🤯 Although your engagement may not be great, future employers will pick up on the efforts and passion for the industry that you work in. #linkedinprofile #digitalmarketing #linkedinpost #experience #workexperience
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Always be prepared for the worst 🥊 Obviously the worst won’t always be the case, but if you’re prepared for it then if it DOES happen, you’ll be there ready to battle it out like a pro. 😎 👉 Block out more time for tasks which may overflow.
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👉 Communicate solidly with your clients to avoid horrible surprises. 👉 Use collaborative softwares like ‘google docs’, ‘excel spreadsheets’, ‘canva’, ‘asana’, etc. TCC = TIME, COMMUNICATE, COLLABORATE. 📈 How could your workplaces implement these better? 😯 #efficiency
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Posting too often can actually hurt your brand's image. It's true. 👀 How to create content that works for YOUR brand... 🙅 Don't post for the sake of posting; make sure each piece of content serves a purpose and aligns directly with your brand's core values.
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📆 Post 5 days a week, but definitely no more than twice a day. 🌆 Don't only stick to the same content outputs; mix it up with videos, images, carousels, etc.
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⌚️ Don't post whenever, post during peak hours for your target audience; check your analytics or use websites like ‘Google analytics’ or ‘Loomly’. #socialmediamarketing #analytics #contentmarketingtips #socialmedia
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POV: you hit the jackpot with your content strategy 🎰✨ We all feel like the LinkedIn algorithm changes like the British weather but there are some strategy staples which NEVER change… 👀 ENGAGE // 🤩 EXCITE // 😂 ENTERTAIN // 🤓 EDUCATE ✨
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Building digital communities is the key to unlocking the magic to any social media platform. In using the four E’s, your audience will relate to your content which adds value and giggles to their daily scrolls, encouraging them to go view your channels again and again 🤪
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Fill in the gap ➡️ The most important question to ask yourself when it comes to marketing is _____. This can be a very subjective topic, but here are some suggestions to stimulate your thinking;
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👉 ‘How can I involve my audience in our brand’s story?’ 👉 ‘What are our brand’s core values?’ 👉 ‘How do we set the tone of voice to match the messaging of our brand?’ #marketingtips #strategy #businesstips #brandstory #values
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We know you're busy. That's why we wanted to share this quick tip with you. ⤵️ Did you know that LinkedIn filters posts into ‘low quality’ and ‘high quality’? 🤯 And the box that your post is ticked under can VERY MUCH affect its engagement rate.
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🪫 LOW QUALITY 🪫 👉 Leaving less than 3 hours between posts. 👉 Using hashtags like #like, #follow or #comment. 👉 Tagging 5 or more people. 👉 Including links which take you out of LinkedIn.
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🔋 HIGH QUALITY 🔋 👉 Using new features (e.g. carousel posts). 👉 Posts which are easy to read through its structure. 👉 Use 3 or fewer hashtags. 👉 Posts include questions, encouraging comments and shares. Are these points that you’ve considered before posting? 💡
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