Attention all Bett UK attendees❗️
Daley and Alex will be attending Bett UK tomorrow to listen to your edtech marketing pain-points, and to offer innovative solutions to elevate your businesses. 🗣️
✨ Calling all women in marketing ✨ - we have a surprise!
Growth and collaboration is key to elevating your career so on this ‘International Women’s Day’ we have collated some materials to help women in marketing to flourish 💅
#womensupportwomen #internationalwomensday
Not all social platforms are suitable in achieving your business’ goals. 🤯
Being selective with the platforms your business uses could be the key to unlocking your business’ potential. 🔓🔑
💻 If your focus is to drive traffic towards an external website, LinkedIn won’t push your posts massively as they prioritise posts which keep you within the platform.
⏳ If your audience is predominantly corporate and 40+ years old, TikTok is probably not where they are at.
This is your sign to optimise your profile 😯…
We all know that your LinkedIn profile is essentially your online resume, so keeping it up-to-date and relevant is a must. 🔐
👉 Use a headshot which reflects your personality in a professional way.
👉 Write a clear summary that highlights your skills and experience - remember that using the same bio as everybody else won’t make you stand out. 🤷
👉 POST! 🤯 Although your engagement may not be great, future employers will pick up on the efforts and passion for the industry that you work in.
#linkedinprofile #digitalmarketing #linkedinpost #experience #workexperience
Always be prepared for the worst 🥊
Obviously the worst won’t always be the case, but if you’re prepared for it then if it DOES happen, you’ll be there ready to battle it out like a pro. 😎
👉 Block out more time for tasks which may overflow.
👉 Communicate solidly with your clients to avoid horrible surprises.
👉 Use collaborative softwares like ‘google docs’, ‘excel spreadsheets’, ‘canva’, ‘asana’, etc.
TCC = TIME, COMMUNICATE, COLLABORATE. 📈
How could your workplaces implement these better? 😯
#efficiency
Posting too often can actually hurt your brand's image.
It's true. 👀
How to create content that works for YOUR brand...
🙅 Don't post for the sake of posting; make sure each piece of content serves a purpose and aligns directly with your brand's core values.
📆 Post 5 days a week, but definitely no more than twice a day.
🌆 Don't only stick to the same content outputs; mix it up with videos, images, carousels, etc.
⌚️ Don't post whenever, post during peak hours for your target audience; check your analytics or use websites like ‘Google analytics’ or ‘Loomly’.
#socialmediamarketing #analytics #contentmarketingtips #socialmedia
POV: you hit the jackpot with your content strategy 🎰✨
We all feel like the LinkedIn algorithm changes like the British weather but there are some strategy staples which NEVER change…
👀 ENGAGE // 🤩 EXCITE // 😂 ENTERTAIN // 🤓 EDUCATE ✨
Fill in the gap ➡️ The most important question to ask yourself when it comes to marketing is _____.
This can be a very subjective topic, but here are some suggestions to stimulate your thinking;
👉 ‘How can I involve my audience in our brand’s story?’
👉 ‘What are our brand’s core values?’
👉 ‘How do we set the tone of voice to match the messaging of our brand?’
#marketingtips #strategy #businesstips #brandstory #values
We know you're busy. That's why we wanted to share this quick tip with you. ⤵️
Did you know that LinkedIn filters posts into ‘low quality’ and ‘high quality’? 🤯
And the box that your post is ticked under can VERY MUCH affect its engagement rate.












