Three takeaways from MIP. The very reasons we built @engen3_ai As my co-founder @PAWmckenzie and I [ @jordanbayne ] were chatting about @mip I realized these ideas come back to something I’ve been talking about for well over a decade. Building worlds. 1. Build your audience from the ground up. Start online. Bring people into the world early. Grow that relationship across formats, screens and live experiences. This is why direct audience relationships are central to enGEN3. Give fans a place to participate, create and stay connected to your world at all times. 2. Develop your IP across media. Brands/Creators/IP owners must be thinking as entertainment studios, with storytelling at the heart of how they engage people across different experiences. That requires a foundation for developing the world itself: its stories, characters, assets and possibilities. enGEN3 connects that work with content production and licensed fan creation, giving IP owners ways to expand their worlds and invite others to participate in them. 3. Move faster, with budgets and creative flexibility that make more possible. AI is a massive part of that equation. It opens up possibilities for developing, producing and testing ideas. We’ve built enGEN3.io to connect those creative capabilities with the IP, assets and permissions that give them context. The tools serve the world you’re building. These conversations were at @Festival_Cannes Lions. They’re at MIPCOM. For me, this is confirmation of what I’ve been saying as a creator for years, and we’ve been building enGEN3 for this moment. An IP platform for world builders. Develop your IP. Open your world to fan creation. Build lasting audience relationships.

we got ya back @engen3_ai ⚛️

enGEN3 will be at MIP Cannes Hit up our co-founder @PAWmckenzie if you want to meet about the cool things we are building around enGEN3 x @Film3Squad x @GoldfinchEnt

Glimpse of cinema... @engen3_ai 🏁

We're on the Grid 🏁. New site. 🔥😮‍💨 enGEN3.io

Permission is sexy.

Our founder @jordanbayne is on the jury for Big Screen Hack London. It kicks off on Monday 5 October. Filmmakers and AI developers get five days to make a pilot, and the winning team gets a multi-part series commissioned by @fairground_tv The shortlist premieres at the Science Museum IMAX on 16 October, during the @BFI London Film Festival. It's free to enter and remote teams can take part. If you've got an idea you've been sitting on, this is the week to make it. Sign up here: luma.com/y32h9si8 Thanks to our partners Fairground and the Science Museum IMAX.

We’ve been building like mad since January. No announcements for the sake of hype. Just working with real IP, using real tools, and rolling out test-nets campaigns. When you see the whole shiny enGEN3, you will understand the build.

Tomorrow, we prime the enGEN3, again. Ten people will enter our near-future Denmark for the first HAMLET Turbocharger. They won't simply watch a scene. They'll enter a live generative performance, make choices at key moments, and use a live prompt to influence what happens next, while HAMLET's characters, world and dramatic spine remain grounded in an authored universe. We're testing something we've been building toward for a long time: Can a story become live, responsive and participatory without surrendering the story itself? Tomorrow, we find out. This is only the first episode. More HAMLET. More IP. More participation. More Turbochargers to come. 🏁 Start your @engen3_ai

ALPHA ALERT 💧 Monday, a handful of people will participate in HAMLET: EP1. This is enGEN3’s next exclusive IP Turbocharger: testing live generative performance, audience choices and a live prompt inside an authored world. Follow enGEN3 for what happens next.