@InclusiveAge

Strategic & creative marketing consultancy for businesses interested in 'older' consumers. We believe the future must be 'age-inclusive'. Speaker available.

 London, England
rhcadvantage.co.uk
Joined May 2018
  • Tweets106
  • Following779
  • Followers347
4Media
Does anyone understand this ad campaign (national press, today)? OK I get the punning headline. But what do 'whoever has lived it knows well' and 'Mediterranean Live and Safe' mean? Is Google Translate now an ad agency? @regionvalencia #valencia #advertising #crapadvertising
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Age-Inclusive Marketing retweeted
Alex Masterley
@alexmasterley7 Apr 2022
I can’t see what all the fuss is about over today’s cartoon.
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Age-Inclusive Marketing@InclusiveAge17 Feb 2022
Back in the mists of time (2013) we had a great idea. The Mature Marketing Association. Since then, it has been bought, sold and re-named. Here's a great article about its history and origins. silvermarketingassociation.o…
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Back in the mists of time (2013) we had a great idea. The Mature Marketing Association. Since then, it has been bought, sold and re-named. Here's a great article about its history and origins. silvermarketingassociation.o…
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Why is it still OK to be ageist? Great article by @lucykellaway in the @FinancialTimes ft.com/content/04e5a914-a250…
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Jay Rayner makes a good point. We've been banging on about this sort of stuff for the past ten years. Please, be age-inclusive - it's just good business.
Jay Rayner@jayrayner113 Jan 2022
My plea for new restaurants to have someone on the team in their 50s, to stop us old gits feeling, well, like old gits. I don't want to use my iPhone torch to read a menu anymore. Or have toshout to be heard. My @ObsFood column a few days early. theguardian.com/food/2022/ja…

There’s nothing worse than a restaurant that makes you feel like an old git | Jay Rayner

Give us over-50s a menu we can read, grownup waiters and the chance to hold a conversation. It’s not too much to ask – and it makes business sense too

theguardian.com
We recommend this book unreservedly. It's free for a few days, so why not give it a try.
Mark Beasley@Mark__Beasley5 Jan 2022
Free: my book. The kindle version, anyway. Until Friday. It's supposed to be dark and funny - see what you think. amazon.co.uk/Long-Drive-Sout…
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In a world that keeps on getting older, new business thinking is needed. Or is it? rhcadvantage.co.uk/the-futur…

The future must be age-inclusive: why new business thinking is needed for a world that keeps...

Despite the best efforts of Covid-19, the UK population continues to age.  To maintain growth, businesses must engage more effectively with older people, as customers and as employees. Consider these...

rhcadvantage.co.uk
So what is Age-Inclusive Marketing? We think it's this - what do you think? rhcadvantage.co.uk/age-inclu…

Age-inclusive marketing | 50 plus consumers

As the population continues to age, an increasingly large number of older consumers wield exceptional economic power. There are now more people aged over 50 than ever.

rhcadvantage.co.uk
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#Maidstone #Kent #Beatles #beatlesfan
Age-Inclusive Marketing@InclusiveAge4 Oct 2021
Easily the best Beatles tribute band I've seen. See you there!
Easily the best Beatles tribute band I've seen. See you there!
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Age-Inclusive Marketing retweeted
Mark Beasley@Mark__Beasley30 Jun 2021
'Free Book' offer ends Thursday at midnight. Thrills and laughs guaranteed - or your money back. Here's the Amazon link amazon.co.uk/Long-Drive-Sout… #books #freebooks #freebook #shortstory #shortstories
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Age-Inclusive Marketing retweeted
Mark Beasley@Mark__Beasley29 Jun 2021
My new book is free on Amazon for the next few days. Here's the link amazon.co.uk/Long-Drive-Sout… Please share!
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The new book from our man Mark is now available!
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Age-Inclusive Marketing retweeted
Mark Beasley@Mark__Beasley15 May 2021
My new book. Please read it! markbeasley.net/1/post/2021/… via @weebly
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Age-Inclusive Marketing retweeted
Mark Beasley@Mark__Beasley11 May 2021
My book. Released into the wild today.
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Happy Christmas to everyone, especially those who aren't spending it where they planned. youtube.com/watch?v=TEwNS869…
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Advertising agencies hate older people. Don't believe me and the stuff I keep writing? Fair enough - but please do read this excellent piece by the ever-brilliant Bob Hoffman. createsend.com/t/d-3080D7172…
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Get in the Blue Zone. Nine lessons for living longer from around the world. Come on in, you know you want to. rhcadvantage.co.uk/get-in-th…

Nine lessons for living longer: the social science bit - rhc advantage

A review of ‘The Blue Zone – 9 Lessons for Living Longer, from the People Who’ve Lived the Longest’  Businesses and brands are often criticised for failing to meet the needs of the UK’s ageing...

rhcadvantage.co.uk
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Why business & marketing must be age-inclusive in a world that keeps getting older. Here's the business case... rhcadvantage.co.uk/the-futur…

The future must be age-inclusive: why new business thinking is needed for a world that keeps...

Despite the best efforts of Covid-19, the UK population continues to age.  To maintain growth, businesses must engage more effectively with older people, as customers and as employees. Consider these...

rhcadvantage.co.uk
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