A business podcast bridging the worlds of VC, tech, sports, media and lifestyle in Africa🎙️Hosted by @IbrahimSagna. #Watch Now!

Africa to the world
Joined November 2022
#FridayWisdomTreat: Today's quote is a powerful reminder to always stay true to our own moral compass. So let's take some time today to reflect on our own actions and make sure they align with our values. #selfreflection #moralsmatter #navalravikant #friday #blessings #wisdom
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Good conversations don't end when the episode does. There's always more to discover in THE VALLEY. Rewatch your favourite episode. #InTheValley #Leadership #AfricanBusiness
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Can you guess who’s behind the silhouette? Drop your guess in the comments. HINT: He was one of the first guests who appeared on IN THE VALLEY’s Podcast. He sees the connection between music, creators and startups. 🎙️💡 #InTheValley #GuessWho #AfricanMusic #AfricanCreatives
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Netflix Producer Pepsi Pokane was always ahead of the game, he talked about what happens when the world gets access to African stories. Now, his production of The Polygamist is proving the point. Did Pepsi predict the future of African media production? Or made it a reality?
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Paris Fashion Week may have ended, but the runway is only the beginning. The conversation about fashion’s future is far from over. #InTheValley #AfricanFashion #TheBusinessOfFashion #ParisFashionWeek
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This International Mental Health Day, remember to nurture the relationships that pour into you, too. #InTheValley #InternationalMentalHealthDay #MentalHealth
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#B4ZWeekND: Your community isn’t always in your city. Sometimes, it’s in your comment section. 🌍📲 #BeforeTheWeekend #InTheValley #Digital
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Africa was never small. The map was wrong. 🌍 The recently UN-backed Equal Earth map presents a more accurate picture of Africa’s true scale. But beyond its geographical size lies something even harder to capture: the depth of its people, markets, cultures and ideas.
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Some insights have a shelf life. This one didn’t. When we sat down with Omar El Defrawy, he shared the mindset behind his approach to building: never settle. One year later, this still stands. There is always another problem to solve and another way to push the idea forward.
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What do you actually like and what has your algorithm taught you to like? That’s one of the current conversations around personal style, as social media makes trends faster and aesthetics more interchangeable. Safi Seck’s perspective brings us back to something more personal.
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If Netflix comes calling, we already have three seasons of material. 👀🎬 Celebrating the African conversations shaping what comes next. 🎙️🌍 #WorldPodcastDay #InTheValley #AfricanBusiness
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October is shaping up to be a big month for Africa. 🌍 From Olympic history in Dakar and billion-dollar trade projects, to AI partnerships, global investment gatherings and African stories taking centre stage, these are some of the developments we’ll be watching.
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Which story do you think could have the greatest impact on Africa’s future?
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Swipe for your October snapshot across business, technology, sport and culture. ➡️ #InTheValley #AfricaInOctober #AfricanBusiness #AfricanInnovation #AfricanCulture #Dakar2026
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Kinda chic to understand that the future of Africa isn't confined to one industry. It lives in technology, venture capital, sports, entertainment, lifestyle and, increasingly, at the intersection of them all. That’s the space IN THE VALLEY explores. 🎙️ Listen to IN THE VALLEY.
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What does it take to turn a country into a globally recognised destination? For Michaella Rugwizangoga, destination branding means ensuring the promise matches the experience.
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Rwanda has brought this to life through its global “Visit Rwanda” partnerships and by hosting major events, including the 2025 UCI Road World Championships, the first held in Africa. 🚴🏾‍♀️ A strong destination brand is more than a slogan: it is a story people can experience.
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Which African country do you think is getting destination branding right? Share your answer below. 👇🏾 This #WorldTourismDay, revisit Michaella’s conversation on IN THE VALLEY. #InTheValley #VisitRwanda #DestinationBranding #AfricanTourism
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