In this week's news:   💸 You can now choose where your Google Ads budget goes 📢 Meta introduces new brand advertising formats 🔗  Google puts inline links higher in AI Search   🐼 Prediction model warns of a major panda-style core update And more, hubs.la/Q04BwD6m0

Our CRO team had a great afternoon at the Webtrends Optimize Partner Day in London yesterday! 👋 It was great to catch up with the team, hear the latest business updates, see what they’ve been working on since the last event and get a sneak peek at the roadmap ahead.

Search intent is still hard to beat. When someone types "black loafers" or "dance schools near me", they're ready to buy or book. But CPCs keep rising, even your own brand terms cost more as competitors bid on them.

Peak doesn’t wait, so neither do we 🚗 Today the team is in Derby with SGS, getting in sync on peak planning before the busiest season of the year kicks off. Here’s to a strong Q4 together 🤝

A potential customer is standing on the high street, phone in hand, searching for exactly what you offer. But it's your competitor who shows up first 📍 Read the full guide 👉 hubs.la/Q04zzkHV0

🏆 Modofest Awards 2026: Client Growth of the Year This award celebrates the hard work it takes to help a client grow with us, and to make sure they have the best possible experience along the way. And this year's winner is… The Fragrance Shop team! 🎉

In this week's news: 💻 Google completes September 2026 spam update 🤖 Building advertising for the way people use AI ✍️ Google adds automatic text overlay to Demand Gen ads 🪪 Google adds fake author warning to helpful content guidance And more, hubs.ly/Q04zTh2f0

Checking in on your competitors once a quarter? 👀 Your competitors are telling you how to win, but are you listening? Competitor data can tell you which keywords they're bidding on, and how your account really compares to the rest of your category.

Clicks cost more than ever, competitors are bidding on your brand, and Google's recommendations keep nudging your budget. It's no wonder so many businesses are asking whether Google still pays off. Read the full blog here 👇 hubs.la/Q04ySyDS0

🏆 UK Ecommerce Business Personality of the Year 2026: John Readman   We're so proud to share that our Founder and CEO took home the award at the UK Ecommerce Awards last week. Huge congratulations, John. Well deserved 👏

September was all about our people. 🛍️ eCommerce Expo We went to London to chat all things ecommerce. 👋 We welcome Lauren as our new SEO Account Manager. 👶 Our Head of PPC, welcomed his first son this month. 🏆 We celebrated the team at our annual Modofest awards.

In this week's news: 💻 Google Ads will automatically pull promotions from advertisers’ websites 👩‍👦‍👦 Google Gemini adds UTM parameters for referral attribution 📹 Meta turns creator Livestreams into paid ads 📱 Google desktop CTR fell in Q2 And more, hubs.la/Q04z7hkQ0

Brought PPC in-house to save on management fees? What gets missed is what disappears the moment specialist management stops: Premier Partner access to new ad platform features, and the cross-account pattern recognition an agency builds from running hundreds of campaigns.

Our CEO is the UK Ecommerce Business Personality of the Year 🏆 The judges from the UK Ecommerce Awards praised his "extraordinary commitment to giving back" alongside his entrepreneurial achievement. It's John's name on the trophy, but this one belongs to the whole team. 💪🏼

Still checking on your PPC competitors once a quarter? By the time you've reviewed it, it's out of date. Most brands treat competitor research as a box-tick exercise, a snapshot that tells you nothing about what's happening in the auction right now. hubs.la/Q04ycbt00

In this week's digital news: 🤝 Google Ads API v25.2 adds competitive benchmarks 🌐 AI Max now speaks seven more languages ❌ Google rolls out September 2026 spam update 💻 Google Search Console introduces multimodal filter And more, hubs.la/Q04yp-gh0

🎉 ModoFest Awards 2026: Bringing the Good Vibes 🎉 Positive outlook, kindness, laughter, cheer, and a joy to be around every single day, this year, that award goes to our resident office DJ, keeping the playlist (and the mood) on point... Mike! 🎧🏆

We have a new starter here at Modo25 - a big welcome to Lauren who will be joining the SEO team. ✨ We're super excited to have her on board. And of course we went to our favourite place (Bundobust) for lunch! 😍 #newstarter #modo25 #digitalmarketing #agencylife #seo

In this week's news: ☁️ Cloudflare lets sites disallow AI training 🚦 Google Search Profile badges expose publisher in traffic crisis 📜 Google Merchant Center adds API support for product reviews 🤖 Google Ads rolls out AI video dubbing And more, hubs.la/Q04xXyJ20

Thinking about taking PPC in-house? Cutting agency fees looks simple on paper. Read the full blog here 👉 hubs.la/Q04x6BMX0