@IkyTai

SEO @ J.P.Morgan. Born & raised in HKšŸ‡­šŸ‡°. Likes coffeeā˜•, plantsšŸŒ±, and home decoršŸ .

 Dublin City, Ireland
offerly.tech
Joined February 2022
  • Tweets187
  • Following92
  • Followers214
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Anyone knows how to use SERP API to scrape featured snippets on SERP? They seem to always slip through the cracks. @serpapi
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Last weekend, I created my first tool - ProfilePage schema generator. Input up to 40 properties and get the validated JSON schema markup. Hope you enjoy it. Link in comments.
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ikytai.com/json-schema-generā€¦
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Need help plz I right click to inspect to view rendered html for a page, content is rendered ok. But, I then used ScreamingFrog to crawl that page, SF said not "Pages w/Blocked Resources" so content doesn't load in here. So,can't totally rely on inspect to show rendered content?
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International SEO issue of fr.llbean.ca It targets the French speaking group in Canada. -Its English content is indexed rather than French. -It uses JS to inject French content. Although it's seen after rendering, it's a best practice to include key content in raw HTM.
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Can I pls get some advice on international SEOšŸ™ As geo-redirection based on IP address alone isn't a good idea, many great multi-country sites still use this practice together with other approaches: - hreflang - ccTLD etc Would this combination of strategies work? Many thanks
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Need help: My old urls been redirected to current urls for 1 yr+. Will soon have a new structure for all urls. Should I: 1/ update old redirects: redirect old urls to future urls 2/ ignore old redirects: only redirect current urls to future urls(old url have no traffic/backlink)
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Thanks for featuring my insights into eComm SEO, @freddiechatt Here're 16 actionable tips to optimize your product pages for your ecommerce site. Enjoy! freddiechatt.com/ecommerce-pā€¦

SEO for product pages: 16 tips for your ecommerce site - Freddie Chatt

Product pages are often under-optimised despite being some of the highest-converting pages for ecommerce stores.

freddiechatt.com
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Make a semantic relationship between entities via schema markup. ā€¢ Use 'About' property and same @ID to link 'FAQ' and 'BlogPosting' schema together ā€¢ Integrate 'Video' into 'BlogPosting' as subschema ā€¢ See e.g below how to link 'Video', 'BlogPosting' and 'FAQ' schema together
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Thank you
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Inspired by @schemantra @danielkcheung
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Instead of saying: šŸ“ā€œHey search engines, this is a blogpost, FAQ page and videoā€, we should say šŸ“ā€Hey, this is mainly a blogpost but also contains a video and shows a FAQ list in the contentā€-> this provides richer context and show relationship between entities.
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Whatā€™s the main challenge to implement E-E-A-T? (*Exp.= Experts)
45%Hiring exp. is expensive
27%Exp struggle w/writing
19%Exp donā€™t engage in EEAT
8%Others (please comment)
88 votes ā€¢ Final results
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Saw this icon on some listings. Some sites saw obvious ranking drops. It reminded me of an old version of G doc "Guidelines must be followed to enable SD to be eligible for inclusion on SERP. Pages or sites that violate these content guidelines may receive less favourable ranking
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But note G has already updated their documentation: "A structured data manual action means that a page loses eligibility for appearance as a rich result; it doesn't affect how the page ranks in Google web search." developers.google.com/searchā€¦

General Structured Data Guidelines | Google Search Central Ā |Ā  Documentation Ā |Ā  Google for...

Follow our general guidelines for structured data. These guidelines will help your structured data be eligible for rich Google Search results.

developers.google.com
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Automate for SEO reporting - Categorize +500 KWs #1. Extract a list of KWs #2. Assign certain terms to each category #3. Use Index/Match formula to map KWs -->Get my template in comments. Happy categorizing
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Go to method 2 and get a free template-->ikytai.com/keyword-classificā€¦
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My YMYL blog climbed back up to pos 4 after simple changes. 1/ Updated tax brackets for 2023 2/ Asked my colleague from tax team to review - same person who contributed the content 3/ Changed page title from ā€œTopic A guideā€ to ā€œTopic A: Our expert explainsā€ More..
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the current SERP is full of ā€œhow it worksā€ and ā€œcomplete guideā€ content. I tweaked the angle of the page title to show uniqueness. Also, EAT optimization helps with the rankings!
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8 Insights for SEO 2023: 1ļøāƒ£Long-form content not always the best: A lengthy article can harm the experience if your user needs a simple straightforward answer only. I've seen long-form content performs better for ''A vs B'' while a shorter piece is preferable for ''What is XYZ?''
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7ļøāƒ£Write specific headings to deliver better UX People skim content online The purpose of descriptive H2s etc is to optimize for people who skim. 'Why' vs 'Why do we prefer to work remotely'- the latter H2 is not only more SEOfriendly, but also helps users get their answer quick
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8ļøāƒ£SEO automation You don't necessarily need to learn Python/R/SQL. Some basic excel formulas/features or free Google sheets scripts would be a good start. I've used them to simplify SEO reporting. Check keywordsinsheet.com
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