Meta introduces new brand advertising formats across Facebook and Instagram

Advertisers can secure high-impact placements, reach audiences around trending content and measure brand attention across multiple video views.

Introducing Topics Portfolio (Beta) in AI Performance

Bing Webmaster Tools introduces Topics Portfolio, a beta view of sites’ presence across thematic AI Search clusters. It combines portfolio-level context with query-level opportunities for planning...

How a Quality About Us Page Can Help Boost Your SEO

A well-crafted “About Us” page on your website can be an incredibly powerful tool for boosting search engine optimization (SEO) and introducing customers t

More ways to connect with the web from Search

We’re updating AI Mode and AI Overviews to include clearer links, context about sources, and more.

Google Search shares data on how long crawling, indexing and serving takes

Google broke down the general timing it takes for various Google Search tasks take, both in terms of average time and longest time.

Are Search Engine Rank Tracking and AI Prompt Tracking Actually Helpful in 2026?

With Google adding AI answers to search results and more people using AI tools like ChatGPT, Gemini, and Claude, you may be wondering whether tracking your sear

Google changed their helpful content guidelines to emphasize good "Main Content" - Marie Haynes

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation...

What is the Proximity Bias (Factor) in Google Search and How Does It Impact Local SEO

Over the past few years, multiple studies have been released with data showing anywhere from one-third to 46% of all Google searches have local intent, meaning

Google Has Deployed A New AI Spam Detector Called SAFE

Google published details of it's new anti-spam system designed to detect AI content. This is why it may be a part of Google's Spam Update.

Inside Google Maps: 72 ranking signals and the architecture behind local search

A recovered Google Maps binary reveals how Google builds, connects, and evaluates local entities across maps, search, the web, and user context.

What to Look for When Hiring an SEO Company in 2026

If you are considering hiring an SEO (Search Engine Optimization) company, we urge you to thoroughly understand these factors to consider before you sign on the

What Are Preferred Sources on Google?

If you are a news publisher or simply have a website that produces relevant, high-quality content, you can be eligible to appear within Google News and its rela

Google Chrome launches new metrics to measure ad-heavy websites

Chrome’s new ad metrics give advertisers more visibility into ad clutter, page quality and inventory value.

Google Analytics launches customizable Dashboards

Google Analytics has launched customizable Dashboards that bring key metrics and visualizations into one report.

Google AI Overviews now appear in 39% of U.S. desktop searches

AI search is expanding as YouTube and Reddit gain citation visibility and ChatGPT loses prompt share to rivals, Comscore data shows.

Google Search Profile Badges Expose The Publisher Traffic Crisis

Google published new documentation for adding a Search profile badge as Search becomes a destination for following creators and publishers.

How to Add a Google Preferred Source Button to Your Website

Want to make it easier for readers to add your business as a Preferred Source on Google and get a visibility boost within Google news and search products? Addin

Dario Amodei — We Must Pace the Frontier

The AI hours nobody on your marketing team is counting

AI adoption can turn marketers into unpaid (ineffective) software teams, while the real work absorbs the opportunity cost.