Iffs retweeted
This year has taught me that a good year can also be a hard year. I've held joy and pain in equal measure. The joy hasn't made it less painful and the pain hasn't made it less joyful. it’s the year I learnt what it means to hold all things in a delicate balance.
Iffs retweeted
adulthood is literally matchday everyday, no practice or pre-season just matchday bro.
Iffs retweeted
Announcing our #OnesToWatch: 25 for 2025 🤩
If you didn't already know these up-and-coming artists, it's time to get to know...
Big thanks to @wingstopuk for partnering with us on this year's Ones to Watch and investing in the Youth Music NextGen Fund.
youthmusic.org.uk/nextgen-on…
Iffs retweeted
Congratulations @Englishteac_her on the @RollingStoneUK Awards nomination 👏
From winning the Rising Star Award (Artist) at the Youth Music Awards 2022, to the Mercury Prize 2024, and now this 🚀✨
Here‘s the nominees for The Group Award at the Rolling Stone UK Awards 2024 rollingstone.co.uk/music/new…
Iffs retweeted
15 Years Ago Today.
Top 5 SBTV videos. Freestyles today are so overproduced and static compared to this era.
Iffs retweeted
More young artists are focusing on vibes over songwriting and structure, a direct byproduct of the modern creator economy. Vibes are essential, but to turn curiosity streams into repeat listens, the writing has to improve.
Iffs retweeted
That's actually the second biggest lie. The biggest one is that any real reform is happening at all.
Iffs retweeted
More people who care — really care — about the artists and the music and not just access, proximity, and likes.
Iffs retweeted
If you consider yourself a true hip-hop fan but continually drag artists for their first-week sales, know you’re hurting ALL artists. They see it. This negativity, in an already brutal industry, is crushing artists' mental health.
Iffs retweeted
The open secret to music promotion? It's not about the songs—it's about the storyteller. Share your world, be authentic, and watch your audience grow.
Iffs retweeted
globalisation is killing culture. maybe we shouldn’t document stuff on social media and build communities through direct channels instead




















