ICONOMIC® Brand & Talent Development.
Amsterdam
Joined July 2010
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New day, new bag, new obsession? 👀
Saint Laurent's Simone has entered the chat, and it's already turning heads. With its sleek envelope silhouette and our favourite It-girls giving it their seal of approval, it's certainly making a case for itself.
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Diwali, India's festival of lights, celebrates the triumph of light over darkness. And this year, brands certainly weren't afraid to shine. 🪔
Consider this our post-festive appreciation post for some seriously good creative work.
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POV: Your boss has decades of modelling industry experience, and you have a lot of questions. From spotting the next big face to what really goes on behind the scenes, we're getting the inside scoop, straight from the source. Welcome to Episode. Consider this your backstage pass.
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Another one bites the dust. Pierpaolo Piccioli exits Balenciaga after less than 18 months, marking yet another creative shake-up in fashion. Who’s next?
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From Galliano to... jeans and a T-shirt? 👀
The 2027 theme, “extraORDINARY: Fashion and the Poetics of the Everyday,” puts wardrobe staples in the spotlight. Think jeans, T-shirts, raincoats and even everyday materials reimagined as couture.
Basic? Maybe. Boring? We'll see.
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A little something for everyone on your list. 🎀
From the beauty queen to the jewel connoisseur, consider this your guide to giving (and receiving) exceptionally good presents.
The Iconomic Gift Guide 2026 is here. All under €500.
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Calvin Klein knows what they’re doing👀
An icon on the pitch and an Icon Underneath…
CK x JB is a definite win 🥇
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A Birkin-carrying Thumb-Thumb, a severed hand, and some seriously committed celebrity impersonations. Halloween 2026 was anything but subtle. 🎃
Who won Halloween this year? 👀
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In a crowded beauty market, nostalgia might be the smartest marketing strategy. 💗
While other brands revive iconic products, Rare Beauty brought back an iconic friendship.
The product is blush. The real selling point? Nostalgia.
Well played, Rare Beauty. 👏
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After years of competing for attention on our screens, beauty brands are finding new ways to connect with consumers in real life.Gisou is opening cafés, Olaplex is taking the salon to the streets, while Lancôme and Diptyque are turning product discovery into immersive experiences
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Maison Margiela x Gentle Monster’s new eyewear collection drops October 29th, with immersive pop-ups opening in 8 cities: Seoul, Tokyo, Melbourne, Shanghai, Beijing, Bangkok, Kuala Lumpur and Paris.
68 frames to choose from.
Which ones are making it onto your wish-list? 🕶️
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The bag is the outfit's biggest plot twist. And sometimes, the contents are more interesting than what's on the outside. Everyone got their own definition of an essential. And of course, we couldn't leave ourselves out. Meet the Iconomic Girl on the last slide.
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Fashion wants the room key too. 🔑
From Fendi's private suites to Jacquemus on the beach, luxury brands are moving beyond what we wear and into where we stay.
And it makes perfect sense. Why sell someone a handbag when you can invite them into an entire world?
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Kylie Jenner for Stella McCartney's Wild Horses campaign. Visually, we're obsessed. 🐎
But does Kylie's ultra-glamorous lifestyle really align with Stella's earthy, sustainability-focused identity?
Clever casting or a bit of a contradiction? 👀
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Apparently, the entire animal kingdom has made its way into our wardrobes. Our take? Some things are better left in the wild. We're all for a statement look, but do we really need to dress like the whole safari? Are animal prints chic, or have we all just agreed to pretend? 🐆
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From designer reinventions to celebrity partnerships, everyone's putting their spin on our favourite shoes. 👟
Which ones are actually worth the hype?
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Late autumn calls for fragrances with a little more presence. Think warm woods, amber, tobacco and scents that linger long after you've left the room. The kind of fragrance that makes an entrance without saying a word. Swipe for what we want to smell like this autumn 🍂
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Opening at Palais Galliera this month, A Wardrobe of One’s Own looks at how 19th-century women adopted elements of menswear, from tailored suits and trousers to ties and top hats, and how clothing became a way to challenge ideas around femininity and social roles.
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The looks, the models, the energy… we loved it. Seeing iconic Angels back was a highlight, but we couldn’t help wondering: who’s next? We would’ve loved to see more focus on the next generation of Angels. What did you think?
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