IRP Platform & Service Marketplace. IRP Rebuilds eCommerce Around Merchant PROFIT #eCommerceMarketData
Ireland | UK | Europe
Joined February 2015
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Agentic Commerce is small now but growing fast.
Similarweb reports AI as 0.4% of last clicks to eCommerce sites. Morgan Stanley, Bain & PwC Agentic forecast is between 10% to 25% of eCommerce by 2030.
irpcommerce.com/en/gb/NewsAn…
It was a pleasure to welcome @stripe to IRP HQ in Belfast today.
We had a great conversation covering all things Payment 💳
Thanks to Alan Hosey and Niall Campbell for taking the time to visit.
Congratulations to IRP Merchants and Partners shortlisted for 6 eComm Awards today 🍾🍾🍾🍾🍾🍾
🎉 eCommerce Innovation Award
DeepAgent AI - by IRP
🎉 All Sports Store
🎉 Bundle Baby
🎉 Evolve Clothing
🎉 Jonzara
ecommawards.ie/
AUGUST ECOMMERCE SALES GREW YOY +7.65%
Traffic Cost was £9.17 for every £100 of Sales (CPA 9.17%)
Top 5 Channel Split: Google PPC 62.50%, Unpaid Traffic 21.94%, Email Marketing 8.63%, Awin Global 4.51%, Yahoo/Bing 2.05%, Meta Facebook 0.37%
irpcommerce.com/en/gb/ecomme…
Only Net Profit visibility aligns eCommerce.
Who owns the eCommerce P&L? *Unbelievably* it’s the Accountant who reports Net Profit *months* after the trading period. Many are scaling losses not profits.
STEP 1️⃣ Success is measured in Net Profit.
STEP 2️⃣ Read Step One.
IRP is proud to sponsor the Business Growth Award at eCommAwards 2026. Good luck to AllSports, Bundle Baby and all the finalists.
ecommawards.ie/irish-ecommer…
IRP is delighted that DeepAgent AI is shortlisted for the eCommLive Innovation Award 2026🎯
Four IRP Merchants made the shortlist in multiple categories! All Sports Store, Bundle Baby, Evolve Clothing & Jonzara.
ecommawards.ie/irish-ecommer…
Keep an eye on Conversational Commerce 👀
The feature with the biggest impact on Conversion Rates.
WhatsApp for Business is now in the IRP App Store. Shoppers move from Browsing 👉 Conversation 👉 Sale 💰
irpcommerce.com/en/gb/IRPApp…
Location is no barrier to international growth for Ballycarry based Old Mill Saddlery. Ireland and UK’s fastest growing equestrian store 🚀🚀🚀
youtu.be/9gJLmWcTkos?si=on9B… via @YouTube
Tinney’s Toys Donegal proves location is no barrier in eCommerce 🇮🇪 It's great to see Letterkenny based Tinney's Toys ongoing growth - over 300% growth and exports to 25 countries on IRP 🚀
youtu.be/uCziYL8x6SQ?si=YM7K… via @YouTube
Fishing Tackle & Bait compound growth 10 years in a row on IRP 🚀
Location is no barrier to success. From Enniskillen to the world.
🇬🇧 🇮🇪 🇦🇺 🇩🇪 🇸🇰 🇨🇿 🇭🇺 🇬🇷 🇵🇹 🇪🇪 🇸🇬 🇫🇷 🇸🇮 🇨🇭 🇫🇮 🇱🇹 🇧🇪 🇸🇪 🇳🇿 🌍
youtu.be/E9gFJIn_iFM?si=1CAF…
Is my eCommerce Agency good or bad?
Data removes guesswork. AllSports choose their Agency based on historical performance. Find out how a Service Marketplace decision drove AllSports profits up by 267%...
irpcommerce.com/en/gb/IRPSer…
IRP JUNE ECOMMERCE SALES GREW YOY +13.48%
Traffic Cost was £9.34 for every £100 of Sales (CPA 9.34%)
COMING SOON - The new IRP Market Data Centre - including metrics for Market Size, Segments and Merchant Ranking.
irpcommerce.com/en/gb/ecomme…
After years of stagnation 👉 Bundle Baby replatform to IRP 👉 and… BOOM! 250% growth 🚀 🚀🚀
Ambitious Owner + IRP technology + Performance Agency =
250% growth in 12 months.
We love seeing Merchants like Bundle Baby 👶 turn hard work into success.
youtu.be/R_OjCNGyb_4?si=Soyf…
🚀 IRP was delighted to sponsor the NI Digital Marketing Conference 2026 in Newry.
What an incredible event! Great to meet everyone and to talk about all things eCommerce sales and profit.
NI eCommerce will contribute £10 BILLION in Gross Value Added (GVA) by 2030.
Northern Ireland now gains another competitive advantage over their UK counterparts following the European Union's planned removal of the €150 De Minimis exemption on 1 July 2026.
irpcommerce.com/en/gb/NewsAn…
MAY ECOMMERCE SALES GREW YOY +15.28%
Traffic Cost was £9.53 for every £100 of Sales (CPA 9.53%)
IRP continues to outpace growth in the wider UK economy. The British Retail Consortium reported +3.5% increase for UK non-food sales.
irpcommerce.com/en/gb/ecomme…
Profit is no longer a lagging report - it’s a live metric for EVERY UNIT SOLD on IRP.
IRP has solved what the industry treated as an unsolvable problem: UNIT NET PROFIT visibility in real time.
irpcommerce.com/en/gb/NewsAn…
APRIL ECOMMERCE SALES GREW YOY +5.72%
Traffic Cost was £9.71 for every £100 of Sales (CPA 9.71%) IRP continues to outpace growth in the wider UK economy. Retail Gazette reported -2.3% growth YOY for UK non-food online sales.
irpcommerce.com/en/gb/ecomme…
