The Delivery Services Partner concept, where Amazon uses a bunch of small businesses to hire and direct drivers, is incredibly efficient and clever — but so clever it’s building up a lot of resentment. It could create massive goodwill… if you stick with me. Starbucks turned employees into brand ambassadors by giving them unprecedented benefits (at the time) They were happier, and customers felt that when they went to the stores. Amazon’s front-line workers should be similar assets for the brand They already make $18-20 an hour, which isn’t bad, but it should jump to $25 An extra .25-.50 a delivery could be easily absorbed by Amazon and customers America needs to raise the minimum wage, and big firms need to lead the way… it will actually result in more customers for Amazon and Starbucks! How the lowest-paid employees are treated is how you can judge a brand. Guarantee if $amzn did this their reputation and long-term growth would surge. Make capitalism work for the lowest-paid workers and capitalism will be embraced over socialism