Keeping brands ahead of the digital curve. An @Mediabrands company.
Manhattan, NY
Joined January 2008
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IPG Media Lab retweeted
Embracing new interfaces in the home is the first step to unlocking seamless, and smarter, ways of living: medium.com/ipg-media-lab/ces… #CES2023 @IPGLAB
IPG Media Lab retweeted
UMer Richard Yao of @IPGLAB examines the launch of Uber's global #advertising unit, which will manage its expanding ad business.
medium.com/ipg-media-lab/why…
IPG Media Lab retweeted
Chelsea Freitas, VP, Strategy & Innovation, at our innovation division @IPGLAB, talks to @TheDrum about top trends that marketers should watch ahead of the 2022 holiday season including niche newsletters, crowdsourced inspiration + frictionless shopping.
thedrum.com/news/2022/09/27/…
IPG Media Lab retweeted
In a piece on @Medium, Richard Yao from our innovation unit @IPGLAB recaps #Apple's Fall 2022 Launch event and what brands and marketers can learn from the company's strategic moves. #AppleEvent2022 @ryaoipg
medium.com/ipg-media-lab/app…
IPG Media Lab retweeted
How do audiences feel about brand-funded entertainment compared to traditional TV ads? Our new #MediaTrial in collaboration with @AmazonAds and @Mediabrands Content Studio sought to answer this question. Read the full study: bit.ly/3ve6Fw8
IPG Media Lab retweeted
Wrote about some lessons from examining Netflix's recent woes and the moves the company is taking to solve them, and what it all means for the larger #SVOD media landscape, for @IPGLAB this week. Read here: medium.com/ipg-media-lab/wha…
IPG Media Lab retweeted
We are excited to launch our new social media campaign, “We See You at Mediabrands,” aimed at reaching prospective candidates who come from historically excluded groups and non-traditional industry backgrounds. Read more in @adage bit.ly/3O5mWtQ
IPG Media Lab retweeted
A new MAGNA #MediaTrial in partnership with @Snapchat demonstrates that viewers perceive #AugmentedReality (#AR) ads as more fun, enjoyable, informative, and useful than pre-roll ads. However, sequencing matters.
Read the study to learn more: bit.ly/3ONEqvs
IPG Media Lab retweeted
Katy Geisreiter, Sr. Manager, Strategy, with our Innovation division, @IPGLAB, pens an important piece in @CampaignLiveUS about what brands can do to support reproductive rights and ensure sensitive data is protected following the repeal of Roe. campaignlive.com/article/bra…
IPG Media Lab retweeted
We're thrilled to announce we just released our June 2022 MAGNA Global Ad Forecast, which forecasts a 9.2% growth in global ad revenue to $816 billion by the end of 2022. Read more in @adage bit.ly/3mHSkDs #advertising #media
IPG Media Lab retweeted
Close out your week with the latest episode of @IPGLAB's outstanding #podcast #Floor9! Listen in as our US Head of Innovation @adamjsimon speaks with @MarketingBrew (powered by @MorningBrew) reporter Alyssa Meyers about the state of podcast advertising.
play.acast.com/s/floor9/epis…
IPG Media Lab retweeted
On the latest episode of @IPGLAB's #Floor9, hosts @adamjsimon and Ryan walk listeners through all the major announcements from the latest #Google I/O developer event. You can also read a recap of the event on @Medium here: bit.ly/3Mqv5c8
play.acast.com/s/floor9/epis…
IPG Media Lab retweeted
Richard Yao, Strategy and Content Manager at our innovation division @IPGLAB breaks down what their proprietary #Futurecaster survey says about the current #creator economy, and what it means for brands. Read more on @Medium! @ryaoipg
medium.com/ipg-media-lab/the…
IPG Media Lab retweeted
Catch the latest episode of @IPGLAB's award-winning #Floor9 podcast as host Adam (@adamjsimon) speaks w/ our Chief Privacy Officer Arielle Garcia on how companies are thinking about brand safety/responsibility in response to devastating world events.
podcasts.apple.com/us/podcas…
IPG Media Lab retweeted
Why every major tech company is working on an AR/VR headset, a 🧵👇 (1/15)
(Hint: It's not *just* about the metaverse!)
#AR #VR #headset #metaverse #tech #Microsoft #Meta #Facebook #Snap #Niantic #Apple #HTC #strategy #ship30for30
IPG Media Lab retweeted
Richard Yao, Strategy and Content Manager at our innovation division @IPGLAB looks back on 2021 with @AdAge, to predict top #advertising trends in 2022. Read more here! bit.ly/33w8fOP
IPG Media Lab retweeted
Join me *next Thursday* at 9pm ET for my keynote at the Digital Entertainment Leadership Forum! Registration is free for this hybrid event! bit.ly/3olWMIl #DELF2021 #Cyberport
IPG Media Lab retweeted
Really enjoyed catching up with the fine folks at the Lab and sharing my perspective on #DeFi
This week on #Floor9, @adamjsimon and Scott (@tippier) discuss the latest news on #NFTs, the #metaverse, and, oddly enough, Barbados! After that, a conversation with Kenton Langstroth, CMO at @decubate, about the impact of #DeFi on investing. Listen now: shows.acast.com/floor9/episo…
IPG Media Lab retweeted
This week on @IPGLAB's Floor 9, it's all about the #metaverse! From Facebook's rebranding as Meta to how Microsoft & Apple are also getting in the game, @adamjsimon & @tippier take you through the competitive landscape that is shaping up for the metaverse.bit.ly/2WTUG6p