#Creative boutique agency offering strategic advice & creative #solutions that enhance #brand equity & drive business & social #growth for orgs targeting #youth
Nairobi, Kenya
Joined January 2013
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National Oil is taking a really long and complex path with its ads to sell none of its product/services but to build brand equity.
amazing how competing tweets #someonetellKenya #someonetellnigeria have rammed up patriotic spirits in guys. Kudos on self-marketing
#KE_Lesson Create and aura around your product and a seemingly cult-like following will emerge.
#KE_Lesson Do have a target and theme. Adhere to the theme and aim to overperform the target.
Don't concentrate too much on marketing and forget your product and business. #KE_Lesson
Back in the offices, we have restricted talks on politics unless you incorporate the marketing lenses #KenyaDecides
We have reservations developing websites on flash but for specific targets eg audileds.com/ we can trounce our reservations.
3: Stay in touch. Ensure all enquiries are responded to in a timely manner, politely and observe general online etiquette.
2: Let consumers own the experience. The customer is always right, they know what they want, so just facilitate the process. e.g. #hashtags
1: create 2-ways dialogue. Interact with your clients through social media. solve their problems, make announcements, add value in general.
Social media strategies have gone full circle and back to their essence, companies employing this can achieve a lot through this...by...
A paid ad, mention in an article and random image in unassociated part say Sports jersey on the same day's paper will appear big. #launch
Always, create a buzz before releasing a product. #microsoft_surface, google glass, #iWatch,new products & services more so for new entrants
3: lastly, employ the power of the first and single story. Listen to #ChimamandaAdichie on @TEDTalks for insight.
2: redirect negative remarks to your positive qualities or steps being taken. Remember where you focus becomes your biggest.
An intern asked this with reference to how Ms Pope of #Scandal turned a sex tape into publicity airtime for a senator.
Thanks Ben Mangan for this <linkedin.com/today/post/arti…>
