International Mountain Tourism Alliance

⛰️ The 10th International Conference of Mountain Tourism and Outdoor Sports (MTOS) is coming to Guizhou! From November 8 to 11, 2026, mountain tourism stakeholders from around the world will gather in Qianxinan Buyei and Miao Autonomous Prefecture to celebrate a decade of achievements and explore the future of mountain tourism. Hosted by the International Mountain Tourism Alliance (IMTA), this year's conference carries the theme: “Integration of Culture, Tourism and Sports Presents a High-Quality Life — Breathe Deep in the Mountains, A Slow-Living Sojourn.” The programme will feature the opening ceremony, IMTA Annual Conference, “Mountain Tourism +” exchange forums, keynote speeches, mountain tourism experiences, a world-famous mountain photography exhibition, and outdoor sports events. Set against Guizhou's spectacular karst landscapes, Qianxinan offers a vibrant range of outdoor activities, including rock climbing, hiking, trail running, camping and car rallying. Participants will experience the beauty of Wanfenglin, Maling River Canyon and other scenic destinations. Since its launch in 2015, MTOS has become an important international platform for mountain tourism dialogue and cooperation, promoting the integration of tourism, sports and culture while showcasing innovative approaches to sustainable mountain development. 📍 Join us in Qianxinan on November 8, 2026, as MTOS celebrates its 10th anniversary! Breathe deep in the mountains and discover the beauty of a slow-living sojourn. #MTOS2026 #MountainTourism #IMTA #Guizhou #Qianxinan #OutdoorSports #MountainTourismAlliance #ChinaTravel

📌 FAST Sky Eye, Guizhou, China 🏆 National AAAA Scenic Area · world’s largest single-dish radio telescope 📡 500-meter FAST sits in a karst hollow—humanity’s giant ear on the cosmos 🌌 It can catch signals from 13.7 billion light-years away 🕳️ 12 surrounding sinkholes form one of the world’s largest clusters, forests below sheer cliffs #ChinaSkyEye #FAST #Astronomy #Guizhou #ChinaTravel #fyp #travel #wanderlust

IMTA Annual Conference 2026 Focuses on Mountain Wellness and Long-Stay Travel The 2026 Annual Conference of the International Mountain Tourism Alliance (IMTA) was held in Xingyi City, Guizhou Province, on November 9, focusing on mountain wellness and long-stay travel, as well as the integrated development of culture, tourism, sports, healthcare and elderly care. A joint study by the International Mountain Tourism Alliance and Beijing Sport University, released at the conference, showed that the number of mountain outdoor sports participants in China has exceeded 400 million. The study proposed to build a mountain outdoor sports governance framework with coordinated participation from national, local, and community levels, anchored on four core pillars: access, competence, rescue, and responsibility. The conference also stressed the importance of establishing industry standards and enhancing credibility through evidence. This includes developing a standard system covering products, services and safety, while ensuring that mountain wellness claims move from subjective experience towards verifiable assessment. The health-benefit claims should be clearly defined based on the principle of "one product, one target group, one core indicator." The conference reviewed IMTA’s work in 2026 and outlined its priorities for 2027. Membership certificates were presented to 16 institutional members and one individual member, bringing the alliance’s total membership to 221, covering 43 countries and regions. Looking ahead to 2027, IMTA will focus on advancing integrated development such as "mountain tourism + sports," "mountain tourism + industry," and "mountain tourism + culture," while creating a new IP, "Mountains and Seas in All Seasons," to further explore the diverse potential of mountain tourism. #MountainTourism #IMTA #OutdoorSports #WellnessTourism #Guizhou #Xingyi

Mountain Outdoor Sports Exchange Symposium Explores New Paths for Industry Integration The Mountain Outdoor Sports Exchange Symposium was held in Xingyi City, Guizhou Province on November 8, under the theme of “Upgrading Mountain Outdoor Sports and Fostering Sports–Tourism Integration”. Some local practices offered valuable experiences into the development of mountain outdoor sports. In Qiandongnan Miao and Dong Autonomous Prefecture, events such as the Wanfenglin Marathon and the International Bridge Skydiving Invitational have grown into distinctive brands, helping the local tourism sector expand into diverse offerings including event management, educational experiences, and wellness-oriented long-stay travel. International experiences have also offered new perspectives for the industry's development. Zurich University of Applied Sciences proposed developing a four-season economy, strengthening coordinated planning and putting environmental protection first. The Nepal Mountaineering Association recommended enhancing China–Nepal guide exchanges and conducting joint rescue training and route assessments. In the U.S. state of Utah, the national park entrance fee revenue is reinvested in local communities. During the round-table discussions, the participants exchanged views on issues including the safety responsibilities, professional talent cultivation, the orderly opening of outdoor resources and the cultivation of event IPs. #MountainTourism #IMTA #OutdoorSports #WellnessTourism #Guizhou #Xingyi

📍 Ejina, Inner Mongolia, China 🍂 Over 30,000 hectares of desert poplar forests turn golden every autumn, creating a sea of color that pops against blue skies, and reflects in the river water. 🌳 Home to one of the world’s last three remaining natural desert poplar forests, Ejina is an autumn wonder worth discovering. #ChinaTravel #InnerMongolia #Ejina #AutumnNature #GoldenForest

The International Conference of Mountain Tourism and Outdoor Sports (MTOS) 2026 will kick off in Xingyi City, Qianxinan Bouyei and Miao Autonomous Prefecture, Guizhou Province, from November 8 to 11. With the theme “Integration of Culture, Tourism and Sports Presents a High - Quality Life — Breathe Deep in the Mountains, A Slow - Living Sojourn,” the Conference will feature the Opening Ceremony, the 2026 IMTA Annual Conference, “Mountain Tourism +” Exchange Forums, IMTA · Night of Wanfenglin, Mountain Tourism Product Experience, World Famous Mountain Photography Exhibition, Ten-Year Retrospective Exhibition of the MTOS and multiple outdoor sports events. Experts from all over the world will deliver keynote speeches, and a report on mountain outdoor sports will be released.

The International Conference of Mountain Tourism and Outdoor Sports (MTOS) 2026 will kick off in Xingyi City, Qianxinan Bouyei and Miao Autonomous Prefecture, Guizhou Province, from November 8 to 11. With the theme “Integration of Culture, Tourism and Sports Presents a High - Quality Life — Breathe Deep in the Mountains, A Slow - Living Sojourn,” the Conference will feature the Opening Ceremony, the 2026 IMTA Annual Conference, “Mountain Tourism +” Exchange Forums, IMTA · Night of Wanfenglin, Mountain Tourism Product Experience, World Famous Mountain Photography Exhibition, Ten-Year Retrospective Exhibition of the MTOS and multiple outdoor sports events. Experts from all over the world will deliver keynote speeches, and a report on mountain outdoor sports will be released.

The International Conference of Mountain Tourism and Outdoor Sports (MTOS) 2026 will kick off in Xingyi City, Qianxinan Bouyei and Miao Autonomous Prefecture, Guizhou Province, from November 8 to 11. With the theme “Integration of Culture, Tourism and Sports Presents a High - Quality Life — Breathe Deep in the Mountains, A Slow - Living Sojourn,” the Conference will feature the Opening Ceremony, the 2026 IMTA Annual Conference, “Mountain Tourism +” Exchange Forums, IMTA · Night of Wanfenglin, Mountain Tourism Product Experience, World Famous Mountain Photography Exhibition, Ten-Year Retrospective Exhibition of the MTOS and multiple outdoor sports events. Experts from all over the world will deliver keynote speeches, and a report on mountain outdoor sports will be released.

The International Conference of Mountain Tourism and Outdoor Sports (MTOS) 2026 will kick off in Xingyi City, Qianxinan Bouyei and Miao Autonomous Prefecture, Guizhou Province, from November 8 to 11. With the theme “Integration of Culture, Tourism and Sports Presents a High - Quality Life — Breathe Deep in the Mountains, A Slow - Living Sojourn,” the Conference will feature the Opening Ceremony, the 2026 IMTA Annual Conference, “Mountain Tourism +” Exchange Forums, IMTA · Night of Wanfenglin, Mountain Tourism Product Experience, World Famous Mountain Photography Exhibition, Ten-Year Retrospective Exhibition of the MTOS and multiple outdoor sports events. Experts from all over the world will deliver keynote speeches, and a report on mountain outdoor sports will be released.

The International Conference of Mountain Tourism and Outdoor Sports (MTOS) 2026 will kick off in Xingyi City, Qianxinan Bouyei and Miao Autonomous Prefecture, Guizhou Province, from November 8 to 10. With the theme “Integration of Culture, Tourism and Sports Presents a High - Quality Life — Breathe Deep in the Mountains, A Slow - Living Sojourn,” the Conference will feature the Opening Ceremony, the 2026 IMTA Annual Conference, “Mountain Tourism +” Exchange Forums, IMTA · Night of Wanfenglin, Mountain Tourism Product Experience, World Famous Mountain Photography Exhibition, Ten-Year Retrospective Exhibition of the MTOS and multiple outdoor sports events. Experts from all over the world will deliver keynote speeches, and a report on mountain outdoor sports will be released.

📍 Heilongjiang, northeast China 🇨🇳 🌿 Vast wetlands, open meadows and rich biodiversity make Naoli River a haven for wildlife. 🍂 Every autumn, migratory birds including red-crowned cranes and oriental storks, stop here on their journey south. 🦢 A wild paradise for birds and nature lovers. #ChinaTravel #Heilongjiang #NaoliRiver #Wildlife #WetlandsNature