Image Extensions allow advertisers to add an eye-catching pop of color to a heavily text-dominated search results page. For our client IBERIABANK, Image Extensions had an 18% higher Click-Through Rate (CTR) compared to other extensions.
#immlife #imm #imageextensions
"We expect to see three trends in business analytics and reporting in 2021: cloud dominance, data privacy, and expansion of data accessibility." - Fred Askham, Data Analytics Expert at IMM
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We like clever tools, forms, pop-ups, and catchy offer boxes as much as the next guy, but they’re like hot sauce: Great on everything in moderation. Head to our website to read our latest blog about making sense of Google core web vitals! #immlife
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“It may also be time to look for an agency when you are at a critical moment of change such as moving into eCommerce, launching a D2C brand, or expanding the footprint of your business.” - Gina Lee De Freitas, president of IMM for Databox Report buff.ly/3cHRzEM
“When brands are going through a transformation – they need an agency to ensure that they are taking the right steps, making smart investments, and measuring their progress along the way.” - Gina Lee De Freitas, President of IMM buff.ly/2ONXBMl
“Native advertising” is an alternative to traditional methods - defined as “paid advertising where the ad matches the form, feel, function, and quality of the content of the media on which it appears” learn when and how to use it: contentmarketinginstitute.co…
Reddit is among the top 10 most popular websites on the Internet, but its users are notoriously anti-ad. So, how can you effectively advertise there? blog.hubspot.com/marketing/r… #reddit #advertising #strategy #paidadvertising #redditors
Trying to learn more about your customers and prospects? There’s a good chance you’re missing the mark with your #survey questions. How to structure your #surveys to get #businessinsights and other critical info: hotjar.com/blog/survey-quest… #data #business
Is controversial advertising right for your #brand? See some examples, including the recent #toxicmasculinity ad from #Gillette: blog.hubspot.com/marketing/c… Learn how #psychology helps #controversial #advertising succeed and see where it failed for big #brands like #Pepsi.
Have an awesome idea but ZERO funding? There are more options than just #gofundme for #crowdfunding and financial support: shopify.com/blog/crowdfundin… Pitch your plan, secure the cash and get to work! #crowdfund #pitch #idea #bigidea #funding
Are you training and educating yourself on your own time? This is especially essential for #smallbusinessowners and #entrepreneurs. Use 2019 to better yourself and grow your skillset! Here’s a helpful starting point: abetterlemonadestand.com/ski… #newyearsresolution #selfimprovement
You spent all that time on a video, and it’s not even circulating! Where should you distribute your #video to ensure your view count is as amazing as your content? blog.hubspot.com/marketing/v… #videomarketing #viewcount #contentmarketing #videos #content #marketing
Are you making the most of your live events even after they’ve ended? Using text-to-subscribe at the close of your session or other event to grow your email list can increase #openrate, #clickthrough and #leadgen: impactbnd.com/blog/use-text-… #emailmarketing #b2b #eventmarketing
After a slow start, virtual reality is now becoming one of the fastest growing global markets - with digital apps leading the way. How can you develop your own app and become a part of this booming industry? waxmarketing.com/guide-follo…
ROAS was the hottest metric just a few years ago, but it can be pretty misleading when it comes to explaining real purchase behavior. Check out the alternative that our own Fred Ashkam says will "get on the right side of digital marketing history"
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What are the most persuasive words in marketing? 9 words in the English language have a proven impact on conversion rate. Find out what they are: sleeknote.com/blog/words-tha… #marketing #selling #conversionrate #language #linguistics #theartofpersuasion
#SEO isn’t a one-size-fits-all solution. For example, Google provides a number of specialized features perfect for #attorneys, #lawyers, and #legal offices. Learn about six of them here: semrush.com/blog/6-seo-tacti… #searchengines #searchengineoptimizations #lawyer #legaltips
Do you have heatmaps on your site? #Heatmapping can help you understand user behavior on your web pages and provide valuable data with corresponding visual evidence. Find out more about creating your first #heatmap here: crazyegg.com/blog/how-create…