IGAP helps leaders and institutions navigate complexity in India with insight and strategy. We Think Ahead. So You Can Lead Ahead.
New Delhi
Joined May 2024
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Indian Governance & Policy Project (IGAP) retweeted
Startup Central | What does the implementation of the DPDP Act mean for the average Indian citizen?
Dhruv Garg, IGAP, explains why it is an 'exciting' development as he breaks down its key features
Full segment - youtu.be/jevKct1Gthg?si=Pzev…
@IamAnkitaS_ @DhruvG08
Indian Governance & Policy Project (IGAP) retweeted
India moves to regulate AI
Proposes IT rule changes to mandate labelling such content to tackle spread of misinformation, after similar moves by China. Rules require platforms to label content with markers covering 10% of surface area of visual display tinyurl.com/y6ta3uru
How will India’s new AI rules shape the future of digital governance?
@DhruvG08 of @IGAPProject joins @SumitaKareer on @ETNOWlive's #StartupCentral to discuss AI labelling, deepfakes & the India's evolving IT framework.
Startup Central | Do we need a new law to tackle deepfakes or is the IT Act enough? Dhruv Garg of IGAP decodes the legal dilemma
Full Interview: youtube.com/watch?v=UaywNVFo…
@SumitaKareer @DhruvG08 @IGAPProject
Will mandatory AI labels make social media safer or raise new challenges for innovation & expression?
@IGAPProject's @ShachiSolanki07 joined @VikramOza
on @NDTVProfitIndia to discuss India’s proposed IT Rules on AI & synthetic content.
Will social media become safer with mandatory AI labels?
@VikramOza asks 'The Big Question'. #NDTVProfitLive @Divyetweets @advocatekhushbu @jiten_jain xitter.cf/i/broadcasts/1dRKZaryj…
Indian Governance & Policy Project (IGAP) retweeted
Will social media become safer with mandatory AI labels?
@VikramOza asks 'The Big Question'. #NDTVProfitLive @Divyetweets @advocatekhushbu @jiten_jain xitter.cf/i/broadcasts/1dRKZaryj…
Indian Governance & Policy Project (IGAP) retweeted
Startup Central | Do we need a new law to tackle deepfakes or is the IT Act enough? Dhruv Garg of IGAP decodes the legal dilemma
Full Interview: youtube.com/watch?v=UaywNVFo…
@SumitaKareer @DhruvG08 @IGAPProject
5/5
The CMS under BRD would need to provide:
· A dashboard for users to see a full history of every consent they have given, modified, or withdrawn.
· The ability to withdraw consent for one purpose without affecting others.
A formal channel to raise grievances.
4/5
How does CMS work?
E.g., users request a service and get a clear notice on data use and their rights. They give explicit, purpose-specific consent. The system validates their choice, logs it as a secure Consent Artifact, and syncs consent status in real time for verification.
3/5
What is CMS?
The DPDP Act, 2023, envisages ‘Consent Managers’ as platforms that allow users to give, manage, review, and withdraw their consent conveniently. They act as an interoperable bridge between the user and the companies processing personal data.
2/5
BRD aims to:
• Develop a user-centric platform to empower Data Principals (users) to exercise their data rights.
• Equip Data Fiduciaries with tools for DPDP-compliant consent processing.
• Define CMS functional requirements like consent collection & lifecycle management.
1/5
The National e-Governance Division (NeGD) under MeitY has released a Business Requirements Document (BRD) for Consent Management Systems (CMS). This document is intended to serve as a technical guide for what a CMS should look like.
Link: d38ibwa0xdgwxx.cloudfront.ne…
7/7
Beyond regulations, the path forward can include promoting ‘light patterns’. These are ethical, consumer-friendly UI/UX designs and include:
1. Making important choices clear and simple. 2. Using neutral, non-manipulative language when asking users to opt-out of a service.
6/7
Practices include:
· False Urgency: Falsely claiming scarcity to rush a purchase (e.g., “Only 2 rooms left!”)
· Confirm Shaming: Using guilt or fear to manipulate choices (e.g., “No thanks, I am not interested in protecting the environment”).
5/7
It is regulated under the Guidelines for Prevention and Regulation of Dark Patterns, 2023.
· Applies to all platforms, sellers, and advertisers in India.
· Prohibits any person/platform from engaging in any dark pattern.
· Prescribes a list of non-exhaustive dark patterns.
4/7
Dark patterns- Deceptive user interface or user experience designs on online platforms that manipulate users into action they did not intend.
E.g. Drip Pricing: A flight is listed at an online ticketing platform at ₹5000 but costs ₹5800 at checkout due to added hidden fees.
3/7
The objective is clear: to cultivate a fair, ethical and consumer-centric digital ecosystem. It also aims to build and reinforce trust between consumer and online platforms.
2/7
What does it say?
· Platforms are advised to conduct a self-audit within 3 months to identify any such practices.
· Following this audit, platforms are encouraged to provide a self-declaration confirming their non-engagement in dark patterns.
1/7
The Central Consumer Protection Authority (CCPA) issued an advisory to help curb dark patterns on e-commerce platforms. This comes in after the Department of Consumer Affairs convened a high-level stakeholder meeting on this issue.
Link: consumeraffairs.nic.in/sites…
Check out our latest primer! We unpack the tech used to curb online harms to children and explain how the DPDP Act governs children's data, including key exemptions.
Link: igap.in/child-safety-and-chi…
#ChildSafety #DPDP #OnlineProtection
7/7
What are your thoughts on this strategic pivot? How will it impact the global AI race? Comment below!
To dive deeper into the complex semiconductor landscape, read the following post on our website: igap.in/semiconductor-politi…
