#Smartphone prices haven't been following the usual logic. On 14 May at 2:00 PM IST (4:30 PM SGT), @IDC's Upasana Joshi joins analysts and industry leaders to break down what's driving the shifts. Register: tinyurl.com/mpk56hcb #realme #realmeIndia

Here are the 2025 IDC Future Enterprise Awards India winners! A huge congratulations to all the outstanding organizations and leaders recognized this year. Continue to inspire excellence, innovation, and transformation in this AI-powered era. Read PR: bit.ly/FEA25-INpr

Download IDC’s GTM playbook excerpt for India-based vendors to learn more about insights to help fine-tune your GTM strategies, enhance engagement, and boost conversion rates in India’s tech market: ow.ly/zFRc50XeK2O

In 1H25, #vivo led #India’s #smartphone market (20%), #Apple grew fastest (+35%), premium ₹50K+ surged, North led share, South grew fastest, and Tier-4 cities like Mysore & Shimla boomed. 📱📈

India’s tablet market fell 32.2% YoY in 1H25 to 2.15M units, says IDC. 🔹 Detachables +18.9% 🔹 Slates -44.4% 🔹 Consumer +20.5% | Commercial -61.7% Top 5: Samsung (41.3%), Lenovo, Apple, Xiaomi, Acer. 🔎 More insights in the press release: ow.ly/1tbK50WNmia

📢 India’s PC market grew 5.7% YoY in 1H25, shipping 6.8M units (IDC). In 2Q25: 💻 3.5M units (+3.0% YoY) 📊 Workstations +37% | AI notebooks +145% 🏆 Top 5: HP (30.8%), Lenovo, Acer, Dell, Asus 🔎 Read the press release: ow.ly/FjNU50WIGI1

India’s wearables 📉 -9% YoY in 2Q25 (26.7M units) ⌚ Smartwatches: -28% (6.6M) 🎧 Earwear: -1% (19.9M, TWS 71% share) 👓 Smart glasses: 🚀 +1146% YoY (50K units) Read more in the press release: ow.ly/wOAc50WHo51

India’s smartphone market grew 1% YoY to 70M units in 1H25. vivo leads again, Apple dominates premium. ASPs hit record $275 💸 2Q25 up 7.3% YoY. Explore full insights via our press release: ow.ly/UJIn50WCCzW

According to IDC, #India’s #software market is projected to reach US$18.4 billion by the end of 2025, growing at 21.9% YoY in 2024 — fueled by #AI, #cloud, and digital transformation. 🚀📈 🔎 Read the full press release for more info: ow.ly/9EuB50WzPJs

India’s public cloud services market hit $10.9B in 2024 and is set to reach $30.4B by 2029 at 22.6% CAGR, per IDC. SaaS leads, AI, and GenAI adoption are accelerating growth. 🔎 Read the full press release: ow.ly/B4IL50WmMFk #Cloud #AI #GenAI #India #SaaS #PublicCloud

Businesses are prioritizing agentic AI as an essential next-phase investment area. Learn where your organization stands on the AI Maturity Benchmark and find out how you can outpace your competitors with agentic AI: ow.ly/nfL950VYZmV

Join us in the search for forward-looking leaders to provide the recognition they deserve for their tenacity and innovative mindset in leading the change. If you are a CEO, CIO, CTO or even an AI Center of Excellence, submit your entry to ow.ly/rNjl50VYZ7S. #IDCFEAwards

Understanding the different frameworks in the seven domains and how they complement each other can unlock major benefits such as cyber resilience for your enterprise. Choose the right security policies to implement effectively with IDC's eBook: ow.ly/ZkMB50VYZ59

Has your enterprise been working towards becoming a Future Enterprise? Does your organization implemented a unified digital roadmap to become an AI-fueled business? Nominate your organization as a #FutureEnterprise at the 2025 #IDCFEAwards at ow.ly/hsZt50VYGox.

India’s PC market grew 8.1% YoY in 1Q25 – 7th straight quarter of growth! 🚀 🔹 3.3M units shipped 🔹 Notebooks +13.8% 🔹 AI PCs +185.1% 🔹 Lenovo up 34.8% 🔹 Consumer segment +8.9% Read more 📊: bit.ly/IN-PC1Q25 #PCMarket #AI #India #IDC

Still relying on outdated procurement processes or looking to elevate your decision-making on #ITsourcing? Download this eBook on the best procurement practices and empower your team to deliver measurable impact: ow.ly/7qhc50VW5Go #ITprocurement #procurementstrategy

In recognition of AI's pervasiveness, we added a new #IDCFEAwards category: AI Center of Excellence (AI CoE). We're looking to honor pioneering organizations that has successfully developed and scaled an AI CoE in the AI-Everywhere Era. Submit your entry: ow.ly/vQ5p50VW5z2.

The 2025 #IDCFEAwards is celebrating outstanding c-suite leaders that have impacted their organization significantly through their success on the digital initiatives implemented and approach to stay ahead in this AI-Everywhere era. Get recognized at ow.ly/lYGi50VVmxh

IDC Tech Buyer Survey Spotlight #2: Navigating Industry Changes With major shifts in the global regulatory landscape, IT organizations must stay agile. Learn what forces may affect your strategy and how to adapt at ow.ly/5XvN50VVmvb. More info at ow.ly/NUIg50VVmva.

Want to discover how organizations in the Asia Pacific are leveraging agentic #AI for real value? Join us on June 3 at 2 PM SGT/HKT as our analysts share key strategies for making #AgenticAI a powerful strategy. Register now: ow.ly/rcEy50VQsEK