We are an industrial design and research firm who designs in the sweet spot between accessible and desirable.

West Michigan, US
Joined May 2009
idadesign.com/lumen/ Lumen is here and in this issue we feature trends on progress! Click to read trends like: * the science of color & gradients * how to buy $320 leggings * how your recycling might be ending up in a landfill
Cool things happen when we consider the unique challenges that come with designing for those who are disabled; in this issue, that’s our topic of focus. Lumen is a trend report by IDA Design that presents relevant insights on product and culture. idadesign.com/lumen/
In this issue of Lumen, we take a deep dive into three categories of fake news and attempt to get to the bottom of each. We hope you'll not only learn a bit about these topics, but also how to become a better truth-finder. idadesign.com/lumen/
Prepping our eclipse "equipment". Thankfully Mitch got ahold of one pair of legit (we hope) glasses #Eclipse2017
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Our first edition of Lumen is here! Read it all on our website: idadesign.com
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Final day #NeoCon2017. Beautiful day, beautiful view.
At best of Neocon breakfast with @allsteel , let the awards begin #NeoCon2017
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Mitch and Jennifer were in Chicago today helping with #NeoCon2017 set up @Gunlocke and @Allsteel
Jennifer making quick trip to Met today to see #reikawakubo
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Check out this edition of Inspirations and IDa's! We cover aspects of learning including technology, fads, awesome schools, and much more