@ICACanada

The association for Canadian advertising, digital, marketing, media & PR agencies. Here to amplify, protect and transform the sector.

 Toronto
theica.ca
Joined September 2011
  • Tweets7.6K
  • Following602
  • Followers2.6K
1.1KMedia
👋 We’re moving on from @X. To put it simply, we need to refocus our efforts on the channels that best represent our goals and values. Follow us on @LinkedIn for the latest #ICA news and updates: linkedin.com/company/institu…
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Start writing clearly & concisely - Better Business Writing workshop - eepurl.com/ghhj9f
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📣📣📣Our next deadline is March 24th! Only work that made a real business impact will be rewarded. If your work worked in 2022, then enter Effie Canada. Learn more theica.ca/effie-canada-2023 #marketingeffectiveness #effiecanada
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Tomorrow is the final day for the 3rd Effie Canada Deadline. Get inspired by hearing how @RicolaCA and @fusecreate came up with their Effie Gold winning campaign 'Everyday Voice'. vimeo.com/762516850 #marketingeffectiveness #effiecanada #effieawards #effie

Effie 2022 Gold Winners: Ricola and FUSE Create

'Everyday Voice' Ricola was outspent in category during the Cough & Cold season and needed to shift consideration to drive incremental cough drop sales. We created an all-new everyday usage occasion...

vimeo.com
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ICA - Institute of Canadian Agencies retweeted
FUSE Create
@fusecreate8 Mar 2023
Not us moving up 75 spots on the @ICACanada Creative Power List 👀 Congrats to all our fellow agencies for their incredible work!
ICA - Institute of Canadian Agencies@ICACanada6 Mar 2023
The only Canadian agency list that matters, the Creative Power List 2023. Created by agencies, @GrantThorntonCA and @ICACanada - Institute of Canadian Agencies theica.ca/creative-power-lis… #canada #creative #power
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After March 10th, the fee to enter the 2023 Effie Canada awards increases. Enter today!!! Find out how @AcericoleQc and @rethinkideas achieved award winning results for their case 'Good in Literally Everything' vimeo.com/763477541 #marketingeffectiveness #effiecanada

Effie 2022 Gold Winners: Érable du Québec and Rethink

'Good in Literally Everything' Although 92% of Quebecers have maple syrup at home, almost half claim to never or rarely consume maple syrup beyond breakfast occasions. Therefore, the maple syrup...

vimeo.com
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This week @blairenns and @power_lp talk with @leorayman about the differences in impact and pricing power that separates these two business types, while also hitting on the similarities that tend to go unnoticed. 20percent.com/podcast/can-ag… #consulting #agency #marketing #procurement
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Four more days until the 3rd Effie Canada deadline! Draw some inspiration for your entry by watching an interview of @CampbellCanada and @zulualphakilo about their gold winning campaign 'Feeding Imagination'. vimeo.com/763479317 #marketingeffectiveness #effiecanada
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ICA - Institute of Canadian Agencies retweeted
Little Black Book@LBBOnline3 Mar 2023
.@ICACanada launches Creative Power List 2023 showcasing leading Canadian agencies. hubs.la/Q01F1Rn_0
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ICA - Institute of Canadian Agencies retweeted
Worldwide Partners@wwpartners3 Mar 2023
Proud to see two of our #indieagencies on the @ICACanada 2023Creative Power List! Congrats @lg2_agency and @fusecreate! theica.ca/creative-power-lis…
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The only Canadian agency list that matters, the Creative Power List 2023. Created by agencies, @GrantThorntonCA and @ICACanada - Institute of Canadian Agencies theica.ca/creative-power-lis… #canada #creative #power
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📣📣📣Our next deadline is March 10th! Only work that made a real business impact will be rewarded. If your work worked in 2022, then enter Effie Canada. Learn more here: theica.ca/effie-canada-2023 #marketingeffectiveness #effiecanada #effieawards #effie #canadasworkonaglobalstage
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This week @blairenns and @power_lp spoke with Jillian Gibbs of Advertising Production Resources (aka APR Consulting) about the #clientbillofrights and where agencies need to work on upskilling their people...and why. The why is good...really, really good. 20percent.com/podcast/the-cl…
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ICA - Institute of Canadian Agencies retweeted
Blair
@blairenns8 Feb 2023
Really frank conversation with @TomLewis_CPI on the state of the agency business. After we wrapped, the conversation got even MORE frank. So @power_lp and I asked Tom if we could keep that part and he agreed. Listen to the end. Teaser in the cold open. 20percent.com/podcast/agency…

Agency Ownership Models Are Everything w/ Tom Lewis — 20% - The Marketing Procurement Podcast

Tom Lewis joins the podcast to talk about Adland, a sector he sees as existing in a state of managed decline. Tom attributes this decline to a failure in agency ownership models and offers the...

20percent.com
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Mark your calendars for next Friday, February 24th! The second #EffieCanada2023 deadline. For more information on Effie Canada, visit theica.ca/effie #Effie #EffieCanada #EffieCanada2023
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📆 Mark your calendars for next Friday, February 10th! The countdown to the first #EffieCanada2023 deadline begins. For more information on Effie Canada, visit theica.ca/effie #Effie #EffieCanada #EffieCanada2023
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Calling all ICA members to join us for a virtual webinar with @KnowsJack, CEO & Founder of @AgencyAgile Tuesday, March 7, 2023. Learn how to boost Advertising/Marketing/Digital agency performance and improve clients' success. theica.ca/scope-who-owns-it-…
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Labour shortage coupled with a market still reeling from the pandemic have given applicants heightened negotiating powers. Catherine Jolicoeur-Giunta at @cossette asks how can we navigate this issue and stand out from our competitors as a top employer? globelink.ca/labour-shortage…
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Calling those responsible for pricing or managing clients at their agency. 📢 The ICA is holding a session where @TimWilliamsICG of @IgnitionGroup will show you how to replace your current cost-driven compensation approach with an actual revenue model. theica.ca/how-to-build-a-mod…
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Find out what solutions Scott Cosgrove, media director at Peterborough-based agency Outpost379 puts forwards to solve issues with paid search results. Read more about it on @GlobeMediaGroup's Report on Marketing. globelink.ca/its-time-to-loo… #marketing #reportonmarketing
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