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Authentic loyalty lies in a comprehensive understanding of the customer beyond where they are and what they buy—it lies in who they are and what they feel, believe and value. 🤝
Learn more: ow.ly/UXY550OwnrC
#loyalty #marketing #customerexperience
Getting personalization right is crucial for brands that want to stand out, connect more deeply with their customers, and cultivate brand love.
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Paid loyalty can be a powerful tool for building lasting relationships with your customers, fostering brand loyalty, and ultimately, driving sustained growth. ⬇️
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We explore five key customer loyalty insights for 2024 and how your brand can leverage them to create a standout loyalty experience. ow.ly/7XQR50QuLkL
Are you thinking about how to optimize your brand's loyalty experience in the coming year? Check out our five customer loyalty insights for 2024. 👇
Learn more ow.ly/XRT650QltO6
What’s one crucial tenet of being customer-obsessed? Listening to them.
Like when they say that self-checkout causes friction in the #retail experience, maybe it’s time to dial it back.
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Being customer-obsessed means understanding what makes yours tick. @Doritos did just that.
The @fritolay brand tapped new research to develop an AI-powered crunch cancellation tool for Gen Z gamers, collecting first-party data in the process. 🤖
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Is your brand maximizing its Return on Loyalty (ROL)?
Learn more 👉ow.ly/qbJb50Q01JF
Peet's campaign to lure the members of its competitors’ programs—including accepting rivals’ loyalty points—may attract those willing to dabble. Still, it may only chip away at the emotional #loyalty of its staunchest customers.
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As consumers are less brand loyal and more value-conscious, loyalty marketers are finding ways to attract less frequent, mid-segment customers as a long-term retention & growth strategy.
Below are a few ways that’s playing out. 👇
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A successful loyalty program is fundamental to organizational growth. In the latest from @thewisemarketer, @capillarytech outlines how brands can get there and earn higher returns on their loyalty efforts.
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In Let’s Talk Loyalty’s latest podcast, we sit down with host Paula Thomas to discuss the latest loyalty marketing trends and how to create customers obsessed with your brand. #loyalty #marketing #customerexperience
Listen here 🎧👉 ow.ly/xL4q50PGhpT
Creating seamless online and offline experiences is critical in today's customer journey. A growing list of fast-casual #restaurants are taking their #loyalty experiences in-store to drive sales and increase personalization. ow.ly/LfKZ50PCR0b
For brands, creating emotional #loyalty can feel elusive. This @CRMCRetail interview series explores how brands can achieve an emotional connection by creating value in both transactional and non-transactional ways.
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Authentic loyalty lies not only in knowing where and what your customers buy but understanding who they are and what they feel, believe, and value. 🌟😍
#loyalty #marketing #customerexperience
Learn more 👉 ow.ly/onfG50PsOTt
Ennismore is 'dissing' traditional #travel #loyalty with its new subscription model. 'Dis-loyalty' encourages exploration across its luxury hotels & restaurants in 30 countries, focusing on community and trying new things instead of spend and frequency.
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It’s no surprise that #loyalty programs feel much the same. Brands that create value in each interaction—so that the brand experience itself fosters loyalty—will be better poised to attract and retain increasingly selective consumers.
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#Travel brands still on the rebound from a pandemic pause are finding ways to entice the infrequent traveler. @ExpediaGroup’s One Key program hopes to attract #loyalty through seamless experiences across its three core brands. #customerexperience
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As more C-stores and retailers fold digital collectibles and NFTs into their #customerexperience, brands must consider their success metrics and how these campaigns can bolster their loyalty efforts and drive engagement and retention. #digital #retail
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Powerhouse brands like @McDonalds understand that #data is critical to their long-term #marketing strategy. Beyond informing menu items and preference-based campaigns (hello, adult Happy Meals), it also unlocks a multitude of DTC experiences. ow.ly/oXVu50P63Yk
Hydrate Loyalty retweeted
In this edition, @candorpr recently sat down with former Freedom Oklahoma's Elizabeth Horn on how businesses can create an inclusive workplace, how brands can reap a higher return on loyalty, and loyalty agency @HydrateLoyalty joins the Salient network.
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