Upcoming Webinar: Agent Hub and Agent Builder on Oct 1 @ 11 AM ET Build your first agent live and see how Agent Hub runs agents on the data already in your HubSpot account. On Starter, Pro, or Enterprise? You already have access. 👉 Save your spot: hubs.la/Q04yHwBd0

Our first-ever Builder Bar at UNBOUND 2026. Developers and no-code builders sat side by side, took on live challenges and shipped real things in minutes, all on tools that are in your account today. Watch the highlights then explore the platform: hubs.la/Q04yxlF50

You've built a HubSpot app. Now let's take it further. The Advanced CRM Customization Bootcamp for Developers is a free, 6-week, build-along program for developers already shipping on the HubSpot Developer Platform. 👉 Registration is now open: hubs.la/Q04y4_zN0

The Builder Bar is open all day, every day at UNBOUND 🛠️ Unblocked in the mornings — questions for the product team. Unleashed in the afternoon — five challenges, five charms, a keychain. Unwind with conversation at the end of the day. Today: 8am / 12pm / 4pm

Developer and Builder Updates from Fall 2026 Spotlight 🙌 Platform 2026.09 is GA. Governance got four new pillars. 15 APIs in the GA section, 8 new public betas, 44 updated. Swipe for the overview, full detail in the changelog. hubs.la/Q04xCXGP0

Agents can run on HubSpot, or run HubSpot. Spotlight shipped granular scopes, user-level installs, date-based versioning with 18-month windows, portability, and app insights. Everything in one place: hubs.la/Q04xF5DB0

Partner Day kicks off UNBOUND today 🎉 HubSpot’s Open Platform Vision for the Agent Era will be presented on Wednesday afternoon → hubs.la/Q04xvFpb0 Everything announced at Spotlight lands on one page built for developers and builders. Live tomorrow 👀

Two things make AI useful on a build: Knowing what you're asking for and being able to undo it. Scoping guide: hubs.la/Q04xkT-00 Agent CLI workflows: hubs.la/Q04xkTYx0 If you're at UNBOUND on Friday, bring something to Build Together: From Ideas to Launch.

There is a *new* Build with AI section in the developer docs, written for building on HubSpot without writing code. It covers a quick start to connect your agent, best practices, example prompts and AI tools explained. Docs: hubs.la/Q04xl7DP0

UNBOUND is less than a week out 👀 Our ecosystem guide maps the sessions, demos and Builder Bar to what developers and partners get from each. Boston, Sept 16-18. Guide: bit.ly/4xRxFja

and the winner of the Building with AI mini-Hackathon is... Anthony Yao-Bama 🎉🎉🎉 check out his submission here: bit.ly/3UqFJZw

Help choose the winner of the Building with AI mini-hackathon! 🗳️ How to vote: 👉 Head to the results page here: hubs.la/Q04vCPb_0 ▶️ Watch all 4 videos (2:30 - 3 mins each) 🍽️ Choose your main course